1. Todays Agenda
Points to Remember (10/15) (Max 20 Minutes)
eCommerce vs. mCommerce eComm Present->Past -> Future
Web & Enabling eCommerce World Wide Web-
Types of eCommerce (B2B, B2C etc)
Revenue models
Websites range from passive to active E-Information, E-Integration & E-transaction
Bricks & Mortar-> Click & Mortar-> Clicks Only
YouTube Case
Enabling eComm
Global Information dissemination
Integration, DB provide info—flight status
Mass customization
Collaboration
Transactional support
Social media
Revenue models:
Affiliate marketing (refer company to another business)
Subscription
Transaction fees
Traditional sales
Web advertising

2. Todays Agenda (continued)
Today (Slide #21)
B2B: Sharing Information: Extranets
B2E: Sharing Information: Intranets
Internet Marketing (Search Engine Optimization) Legal & Ethical Issues
Safe & Secure Transactions
Taxation
Digital Rights Management
Social Media
A Blogger in their Midst

3. A Blogger in Their Midst
What should Lancaster-Webb do about Glove Girl?
What other social networking should Lancaster-Webb utilize (select 2 or 3)?
What are the Pros & Cons of each?
What choices should Lancaster-Webb make to be well represented on the Web?
How can eCommerce enable relationships with  Lancaster-Webb with its customers & suppliers? 
What policies should organizations have in place concerning employees use of social media?

4. Chapter 4 Unit (2 days) What is eCommerce? Show WWW video
How does it differ from mCommerce?
Types of eCommerce
Parties involved
Differentiated, based on levels of physical/virtual presence
Its Revenue Model
YouTube Case
Supporting B2B data exchange: Extranets
Supporting the organization: Intranets
E-Tailing & Need to have an attractive Web Site
Social Media & Other videos
A Blogger in Their Midst case
Revenue models:
Affiliate marketing (refer company to another business)
Subscription
Transaction fees
Traditional sales
Web advertising

5. http://www. globaldots

7. http://pixelballads. wordpress

9. Key Capabilities of the Web
Table 4.2

10. Mass Customization Others? Custom Messenger Bag Builder
Meeting particular customers’ needs on a large scale
Timbuk2.com
Custom Messenger Bag Builder
Customers create a virtual bag.
Preference-tracking helps Timbuk2 in marketing efforts.
Others?

11. Transaction Support Automated transaction support Reintermediation
Cost savings per sale
Disintermediation
Reintermediation
Reintroduction of middlemen
Example: Orbitz.com

12. E-Commerce Business Strategies
Differentiated, based on levels of physical/virtual presence
What was the initial strategy?
A business model is the plan for achieving EC success
Answer these questions for your company?
Retail Store to Click & Mortar
Click Only to Click & Mortar

13. Components of a Business Model
A plan of how to achieve EC success

14. YouTube case (p )
Do you use YouTube? If so, what is your favorite type of content? If not, why not? What other video sharing sites do you use?
How can business use YouTube to promote a good band image? Have you seen any “good” campaigns on YouTube? If so, what makes them appealing?
What potential dangers for a business’ reputation can arise from user-generated content on sites such as YouTube? What sites are pertinent? How can a business react to such dangers?
What are the issues of privacy and IP rights for material posted on YouTube etc.?
Did your view of YouTube change as a result of Googles 2012 combining of all users' data across all services?

15. YouTube case (related issues)
What are social networking tools are most beneficial to business & government?
What social networking tools are used? Are they effective?
What benefits & problems do social networking tools bring?
What type of policies should companies but in place?

16. Stages of B2C E-Commerce
Web sites range from passive to active.

17. E-Tailing: Selling goods and services online
Benefits
Unlimited number and variety of products
Niche focus – new products
Easier comparison shopping
Anywhere, anytime
Higher inventory turnover rate
No physical retail space needs
Disadvantages
Delay between product order and delivery
Lack of sensory information
Lack of the social element

18. Attracting and Retaining Online Customers
Basic rule of commerce
Offer valuable products/services at fair prices
Additional e-commerce rules
The Web site should offer something unique.
The Web site must be aesthetically pleasing.
The Web site must be easy to use and fast.
The Web site must motivate people to visit, stay, and return.
You must advertise your presence on the Web.
You should learn from your Web site.

19. M-commerce now accounts for 11% of all e-commerce http://www

20. http://www. aberdeeninvestment

21. eCommerce (Class #2)

22. Extranet System Architecture
Internet-based application
Use of firewalls and Virtual private networks (VPN) to provide secure information transmission
Firewalls to secure proprietary information

23. Intranet System Architecture
Intranet—Used to facilitate secured transmission of proprietary information within company.
Use of firewalls and Virtual Private Networks (VPN) to secure information transmission

24. Internet Marketing
If you build it, they won’t come unless you market it
Search Engine Optimization (SEO) can be critical to your Web site’s success

25. Legal & Ethical Issues Safe & Secure Online Transactions Taxation
Minimizing Risk
Payment Systems
Bitcoin:
Taxation
Sales Taxes
Digital Rights Management
Preventing unauthorized duplication
Restrict which devices can play media
Limit number of times media can be pla

26. The Web site should offer something unique
EC Web Sites: Attracting and Retaining Online Customers – 4 Key Recommendations
The Web site should offer something unique
The Web site must motivate people to visit, to stay, and to return
You must advertise your presence on the Web
You should learn from your Web site
Online customers have many choices, but if you can provide customers with something they can find nowhere else, then they will have to come to you to get that benefit.
You can compete for customers on price, but if you also offer them service, support, community, or other benefits you can build a relationship to draw customers to you instead.
Customers have to find you to buy from you.
If you have features on your Web site that are prompting customers to buy, or to leave, you should know what they are. By tracking how customers navigate through your site you can learn what is working and what isn’t, and make adjustments accordingly.

27. Securing Payments in the Digital World
Credit and Debit Cards
Credit Cards are a simple mechanism
Consumers have to transfer a lot of personal information to the seller
Managing Risk
Businesses are financially liable for fraudulent transactions
Businesses have to look for fraud indicators and sometimes reject risky transactions
Online payments are readily made using credit cards, which offer consumers some protection against fraud by the seller, who typically still requires a significant amount of personal information to complete the sale.
At the same time, the merchant is at significant risk of fraud from buyers, and unlike “card-present” sales in traditional stores, when a sale is made online the merchant is financially liable if the sale is fraudulent.
Merchants now employ additional safeguards to flag and reject sales that have warning signs indicating they may not be legitimate.

28. Legal Issues in EC Taxation Digital Rights Management Sales Taxes
Preventing unauthorized duplication
Restrict which devices can play media
Limit number of times media can be played
Sales taxes have historically not been levied on companies selling to consumers in different states.
EC both reduces state sales tax revenues and makes local business less competitive as compared to out-of-state online retailers.
Digital Rights Management, or DRM, includes practices to limit the copying and distribution of digital goods to paying customers.