1. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR
UNIT 2: SELF AND OTHERS
AREA OF STUDY 1:
INTERPERSONAL & GROUP BEHAVIOUR

2. FACTORS THAT MAY REDUCE PREJUDICE
1. Inter-group Contact
- Sustained Contact
- Mutual Interdependence
- Superordinate Goals
2. Cognitive Interventions
FACTORS THAT MAY REDUCE PREJUDICE

3. FACTORS THAT MAY REDUCE PREJUDICE
Inter-group Contact
Increasing the direct contact between two groups who are prejudiced against each other
Will only work if the following conditions are present:
- Close and ongoing contact (sustained contact)
- The two groups have to rely on each other (mutual interdependence & superordinate goals)
- Each group has equal status (equality of status)
FACTORS THAT MAY REDUCE PREJUDICE

4. FACTORS THAT MAY REDUCE PREJUDICE
Is sustained contact enough to reduce prejudice?
Gordon Allport (1954)
Contact Hypothesis
Certain types of direct contact between
members of different groups can
reduce prejudice
But this alone is insufficient!!!
FACTORS THAT MAY REDUCE PREJUDICE

5. FACTORS THAT MAY REDUCE PREJUDICE
You need to also introduce a mutual interdependence between the two groups
(they rely upon each other to get what they want)
Muzafer Sherif (1956)
Robber’s Cave Experiment
Mutual Interdependence
FACTORS THAT MAY REDUCE PREJUDICE

6. FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956)
Robber’s Cave Experiment
Mutual Interdependence
Articles:
ABC NATIONAL RADIO:
FACTORS THAT MAY REDUCE PREJUDICE

7. FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956)
Robber’s Cave Experiment
Superordinate Goals
If you also create goals that cannot be achieved by one group alone, but require both groups to work together, than this can also help to reduce prejudice
FACTORS THAT MAY REDUCE PREJUDICE

8. FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956)
Robber’s Cave Experiment
Equality of Status
The importance of each group in comparison to the other, must be the same for the contact hypothesis to hold true
FACTORS THAT MAY REDUCE PREJUDICE

9. FACTORS THAT MAY REDUCE PREJUDICE
COGNITIVE INTERVENTIONS
Changing the way someone thinks about prejudice
Consider prejudice from the victim’s perspective
Negative stereotypes challenged and broken down
Understand others individual characteristics
Paying closer attention to personal attributes
(Kawakami, 2000/Devine, 1989/Huffman, 2002)
FACTORS THAT MAY REDUCE PREJUDICE

10. LEARNING ACTIVITY 8.22 (pg.357)
HOMEWORK

11. UNIT 2 – AoS 1: Interpersonal & Group Behaviour SAC 1 Media Response