1. The CLAPPER
IMAGE OF THE CLAPPER

2. Past Marketing Campaigns
“Great Christmas Gift”
Ads Focused On Older People
Infomercials

3. THE NEW TARGET: GEN Y (Millennials)
80 million consumers in North America
Often still live with Parents
Have Disposable Income
Support Heritage Brands
Will Pass Good Ads to Friends
Like Uniqueness in Ads

4. How The Ad Will Work

5. Works in any size of house in any type of neighbourhood!

6. Anywhere in the world!

7. It’s just so kitsch!

8. Creative Decisions (and Why)
Appeal to Innovation and Social Insecurity
Fast Paced
Lots of Colour At Beginning and End
Bright Lighting at Beginning and End
Electronic Dance Music
Electronic Dance Music (The “Party Music of Gen Y”)
Emphasis on “Heritage” Nature of the Brand

9. Bibliography example