1. Sailorization

2. What is Sailorization?
Where does it
begin and end?

3. Composed of Different Generations
“Go with the Bold Ones!”
“It’s not just a job. It’s an adventure!”
“Accelerate your life!”
1948 Boomers 1964
1965 Generation X 1979
1980 Millennials 2000
Idealistic
Champions of social causes; seek to change their world
Individualistic
Non-conformists; 63% aspire to be different than other people
Self-Completing
61% feel they need to know themselves better
Acquisitive
Often believe the more they give away or let get away, the less special they are
Media Consumption
Passive
Cynical
Shaped by divorce, recession, commercial hype, & morally suspicious social leaders
Independent/Pragmati c
Take it upon themselves to plan, analyze and make solid decisions
-always hedging
Entrepreneurial
57% take what they can get in life
Diverse
Social choices reflect consumption pattern
Media Consumption
Selective
Optimistic
Products of their close relationships with parents and extended families
Interdependent
Record number choosing to join large institutions and gov’t agencies in search of team work and protection against risk.
Balanced
#1 goal: balance personal & professional life.
Sense of Urgency
Want responsibility quickly, need short-term goals
Media Consumption
Multi-source
Baby Boomers Gen X Mil Gen Z/Homeland
5% 55% 40%
0.7% 29% 70%
0.4% % 82%
% 55% % - trend after two years in the work place
Navy is now composed of 3 very different generations
With different priorities
Motivated by different incentives
Possess different strengths
Navy needs to be flexible and agile to account for all three to ensure we are successful at meeting the needs for each generation.
0.4% of Navy
17.6% of Navy
82% of Navy

4. Millennial Generation
Events
Core Traits
Communication
Columbine HS massacre Apr99
OK City bombing Apr95
Princess Di’s death Aug97
Clinton impeachment Dec98
OJ Simpson trial Jun94
Rodney King riots Apr92
Fall of Berlin Wall Nov 89
Sept 11, 2001
Iraqi War
Special (sense of purpose)
Sheltered (youth protection)
Confident (trusting, optimistic)
Team-oriented (tight peer bonds)
Conventional (conservative behaviors and values)
Pressured (study hard, avoid risks)
Achieving (high accountability)
Personal Communications
AIDS
ATM’s
Internet /
Terrorism
Video gaming
On April 20, 1999, two teens went on a shooting spree at Columbine High School in Littleton, Colorado, killing 13 people and wounding more than 20 others before turning their guns on themselves and committing suicide. The crime was the worst high school shooting in U.S. history and prompted a national debate on gun control and school safety, as well as a major investigation to determine what motivated the gunmen, Eric Harris, 18, and Dylan Klebold, 17. There was speculation that the two committed the killings because they had been bullied, were members of a group of social outcasts that was fascinated by Goth culture, or had been influenced by violent video games and music; however none of these theories was ever proven.
On April 19, 1995, a truck-bomb explosion outside the Alfred P. Murrah Federal Building in Oklahoma City, Oklahoma, left 168 people dead and hundreds more injured. The blast was set off by anti-government militant Timothy McVeigh, who in 2001 was executed for his crimes. His co-conspirator Terry Nichols received life in prison. Until September 11, 2001, the Oklahoma City bombing was the worst terrorist attack to take place on U.S. soil.
On January 7, 1999, in a congressional procedure not seen since the 1868 impeachment trial of President Andrew Johnson, the trial of President Clinton got underway in the Senate. As instructed in Article 1 of the U.S. Constitution, the chief justice of the U.S. Supreme Court (William Rehnquist at this time) was sworn in to preside, and the senators were sworn in as jurors.
Five weeks later, on February 12, the Senate voted on whether to remove Clinton from office. The president was acquitted on both articles of impeachment. The prosecution needed a two-thirds majority to convict but failed to achieve even a bare majority. Rejecting the first charge of perjury, 45 Democrats and 10 Republicans voted “not guilty,” and on the charge of obstruction of justice the Senate was split After the trial concluded, President Clinton said he was “profoundly sorry” for the burden his behavior imposed on Congress and the American people.
une 12, 1994Nicole Brown Simpson and Ronald Goldman are stabbed to death.  Their bodies found in the front courtyard of the Nicole's condominium in Brentwood.June 13, 1994O.J. Simpson is notified of the murders while on a business trip in Chicago.  He returns to Los Angeles, is temporarily handcuffed, and taken in for questioning.  Robert Shapiro is contacted on Simpson's behalf and asked to become  defense counsel.June 16, 1994The funerals of the victims are held.June 17, 1994About to be arrested for murder, Simpson slips out of Robert Kardashian's home.  He is chased by police while riding in his white Ford Bronco, driven by friend A.C. Cowlings.  When he returns to his home on Rockingham, Simpson is taken into custody.
On the afternoon of April 29, 1992, a jury in Ventura County acquitted four LAPD officers of beating Rodney G. King. The incident, caught on amateur videotape, had sparked national debate about police brutality and racial injustice. The verdict stunned Los Angeles, where angry crowds gathered on street corners across the city. The flash point was a single intersection in South L.A., but it was a scene eerily repeated in many parts of the city in the hours that followed.
The Berlin Wall: The Fall of the Wall. On November 9, 1989, as the Cold War began to thaw across Eastern Europe, the spokesman for East Berlin's Communist Party announced a change in his city's relations with the West. Starting at midnight that day, he said, citizens of the GDR were free to cross the country's borders.
Iraq War, also called Second Persian Gulf War, (2003–11), conflict inIraq that consisted of two phases. The first of these was a brief, conventionally fought war in March–April 2003, in which a combined force of troops from the United States and Great Britain (with smaller contingents from several other countries) invaded Iraq and rapidly defeated Iraqi military and paramilitary forces. It was followed by a longer second phase in which a U.S.-led occupation of Iraq was opposed by an insurgency. After violence began to decline in 2007, the United States gradually reduced its military presence in Iraq, formally completing its withdrawal in December 2011.

5. Expectations Techno savvy but not equally distributed
Conservative in behaviors & values
Inclination toward social dependencies
Increases political, civic activity
Team-Oriented; strong peer bonds
Collective sense that they are important
Sheltered yet pressured to achieve
Goal-oriented
Technology in workplace
Connectivity; instant access to
Information
Work / life balance is the rule
Feedback & reinforcement
Achievement of success quickly
Advanced education is the norm

6. Sailorization Milestones
MEPS (DEP)
RTC
Inception of Battle Stations
Training Centric approach
Physical Fitness (NOFFS)
“A” School
Command
Sponsorship
Indoctrination
Mentorship
Career Development
Warfare Qualifications
Leadership Training

7. Mission First…Sailors Always
Command Involvement
Mission First…Sailors Always