1. Developing meetings in the Baltic region
Sally Greenhill The Right Solution

2. Developing meetings in the Baltic region
Why, what’s in it for you?
What will influence growth?
What to do to increase business?

3. Developing meetings industry in the Baltic region
Why, what’s in it for you?

4. Developing meetings in the Baltic region
Why, what’s in it for you?

5. Developing meetings in the Baltic region
Why, what’s in it for you?
Knowledge capital

6. Developing meetings in the Baltic region
Why, what’s in it for you?
Regeneration
Civic Pride
Better place to live, work and study

7. Developing meetings in the Baltic region
What will influence growth?

8. Developing meetings in the Baltic region
What will influence growth?
Demographics
Physical infrastructure
Service
Marketing

9. Developing meetings in the Baltic region

10. Developing meetings in the Baltic region

11. Developing meetings in the Baltic region

12. Developing meetings in the Baltic region

13. Developing meetings in the Baltic region

14. Developing meetings in the Baltic region
International association meetings 2012
UIA ICCA
150
Singapore Brussels Vienna Paris Seoul

15. Developing meetings in the Baltic region
International association meetings 2012
UIA ICCA
137
Copenhagen Stockholm Helsinki Oslo Tallinn Vilnius Riga

16. Developing meetings in the Baltic region
What will influence growth?
Demographics
Physical infrastructure
Service
Marketing

17. Developing meetings in the Baltic region
What will influence growth?
Demographics

18. Developing meetings in the Baltic region
Top industry sectors
Healthcare
Financial services
Electronic/communications
Automotive
Cosmetics
Food/beverage/tobacco
Manufacturing/industrial
Training/education
Construction/engineering
Government/administration

19. Developing meetings in the Baltic region
What will influence growth?
Physical infrastructure

20. Developing meetings in the Baltic region
Origin of attendees at events in Europe
Germany Spain UK Italy France
Russia Netherlands USA
Belgium Poland
Source: EIBTM research

21. Developing meetings in the Baltic region

22. Developing meetings in the Baltic region

23. Developing meetings in the Baltic region

24. Developing meetings in the Baltic region
Top 40 cities worldwide have major convention centres High status iconic building increasingly important

25. Developing meetings in the Baltic region
What will influence growth?
Service

26. Developing meetings in the Baltic region
Key factors influencing venue/destination selection
Location
Quality of service
Price/value for money
Access
Capacity of conference facilities

27. Developing meetings in the Baltic region
Key factors influencing venue/destination selection
6. Compliance with industry criteria
7. Quality of food
8. Cleanliness of venue
Free WiFi
Quality of conference facilities

28. Developing meetings in the Baltic region
What will influence growth?
Marketing

29. Developing meetings in the Baltic region
What will influence growth? Marketing
Words to describe your city

30. Developing meetings in the Baltic region
Good Not so good
Lively Historical
Exciting Pleasant
Friendly Traditional
Buzzy Heritage
Vibrant

31. Developing meetings in the Baltic region
How to increase business?

32. Developing meetings in the Baltic region
Trends and Future Influences
Technology
Compliance
Competition and the battle for attention

33. Developing meetings in the Baltic region
Trends and Future Influences
Developing countries influencing the market
Design innovations
Subvention

34. Developing meetings in the Baltic region
What do you need to develop your meetings industry?
Passion and enthusiasm
Champions
Funding
United voice

35. Developing meetings in the Baltic region
Innovate
Take a new approach
Look beyond the norm

36. Developing meetings in the Baltic region
What do you need to develop your meetings industry?
Good luck!

37. Developing meetings in the Baltic region
Sally Greenhill
The Right Solution