1. The best home based opportunity
MFA Direct
The best home based opportunity

2. OPPORTUNITY!!!!
Are you satisfied with your current financial condition?
Have you achieved your dreams that you set out to achieve when you started working?
Is your job/business recession proof?
Do you spend enough time with your family?
Do you have time and money to follow your passion?
IF YOUR ANSWER TO ANY OF THE ABOVE IS NO, YOU NEED THIS OPPORTUNITY!!!
TALK ABOUT OPPORTUNITY – JOB, BETTER JOB, SMALL BUSINESS, DIRECT SELLING

3. THE MONEY QUADRANT LINEAR INCOME VS. LEVERAGED INCOME E Employee
B Business
S Self Employed
I Investor
LINEAR INCOME
Trade time for money
Income grows linearly
Income stops if you stop working
Not enough time to enjoy your income
LEVERAGED INCOME
Utilize OPE and OPM
Income grows exponentially
Income is not dependent on your work
Time freedom

4. DIRECT SELLING – WHAT IS IT?
REGULAR SALES CHANNEL VS DIRECT SELLING
MANUFA-CTURER
DISTRIB-UTOR
RETAILER
CONSUMER
WORD OF
MOUTH
RECOMMENDATION
ADVERTISEMENT EXPENSE
MARKETING/SALES TEAM

5. DIRECT SELLING - SCOPE
Direct Selling has seen excellent growth in India in the past few years.
Global turnover of more than 189 Billion Dollars*
Highest turnovers in countries like USA, China, Korea etc.*
India is a fast growing market with more than 7% growth YoY. Sales in 2017 in India – 9854 crores
India Direct Selling market to grow to crores by 2025 as per FICCI Report
* Figures quoted from World Federation of Direct Selling Association’s global statistics report

6. DIRECT SELLING WITH MFA DIRECT
Established in India in 2011
Part of Itspossible Group of Companies with presence in various sectors like hotels, travel etc. apart from Direct Selling.
Started with 1 product – Anderson’s CMD, now with more than 30 products and new products being added constantly.
More than 4 hundred thousand satisfied distributors and consumers all across India.
Dubai office now operational with sights set on other international markets.

7. HOW TO DO BUSINESS WITH MFA DIRECT?
Use the products of MFA Direct
Share the experience with your loved ones, friends, relatives and acquaintances
Follow the MFA Direct system of success
Make a list
ABC system
NDOP program
Home meetings

13. TYPES OF INCOMES 1. RETAIL PROFIT
As soon as you join for free, you get products at Distributor Price (DP) and can sell the same on Maximum Retail Price (MRP)
S. no.
PRODUCT
M.R.P. (INR)
DISTRIBUTOR PRICE
(DP)
RETAIL PROFIT
POINT VALUE (PV) 1
ANDERSON’S CMD 60 ML
1658
1458
200
500 2
ANDERSON’S CMD 120 ML
3310
2810
1000 3
ANDERSON’S CMD 240 ML
6600
5400
1200
2000 4
ITS HONEY 500 GM
850
750
100
270 5
ITS PRO PROTEIN 200 GM
766
666
250 6
ITS KIDNEY CARE – 60 CAPSULES
696
596

14. ITS LIVO CARE – 60 CAPSULES 796 696 100 250
S. no.
PRODUCT
M.R.P.
DISTRIBUTOR PRICE
(DP)
RETAIL PROFIT
POINT VALUE (PV) 7
ITS LIVO CARE – 60 CAPSULES
796
696
100
250 8
ITS BONE & JOINT – 60 TABLETS
596
200 9
ITS DIA CARE – 60 TABLETS 10
ITS POWER
1245
1045
360 11
ITS CALMAGD
350
265 85 90 12
ITS HI FIBER
833
733
100
230 13
BEAUTY CREAM SOAT(PACK OF 3)
189
159 30 48 14
FACE WASH – 50 GM
199
175 24 55 15
FACE SCRUB – 50 GM

15. S. no. PRODUCT M.R.P. DISTRIBUTOR PRICE (DP) RETAIL PROFIT
POINT VALUE (PV) 16
MULTIPURPOSE FACE CREAM – 50 GM
199
175 24 55 17
TOOTHPASTE – 100 GM
135
115 20 37 18
ITS VET PRO – 500 GM
299
250 49 80 19
BIO WASH – 350 ML
349 50 97
Its Flaxseed Oil New Product
525/-
465/- 60
155 21
Kayasense Pain Relief Gel
170/-
150/- 22
Kayasense Anti-Ageing Cream
249/-
219/- 30 75 23
Kayasense Foot Cream 
99/-
88/- 11 28
Biospringa
849/-
699/-
150
240 25
Kayasense Sunscreen Gel 26
Hairsense 7-in-1 Hair Oil 
430/-
380/-
123

16. Criteria (Group Volume)
2. PERFORMANCE BONUS
Purchase by you and your downlines will promote you and make you earn incentives from 5-30% on the allocated PV as per the chart below :
Level
Promotion
Criteria (Group Volume)
Alternate
Criteria
Slab
Designation
PPV 1
Activation 5%
Distributor
200 2
3000 -
10%
Business Distributor
250 3
10000
15%
Advisory Distributor 4
20000
18%
Management Counselor Distributor
500 5
50000
21%
Direct Distributor 6
100000
24%
Master Distributor
1000 7
360000
6 MDs in different legs
26%
Gold Master Distributor 8
3 GMDs in different legs
28%
Super Master Distributor
1500 9
3 SMDs in different legs
30%
Crown Master Distributor
accumulation
Note : The GV requirement from GMD and above has to be done in one month for promotions or
alternately create the legs required. Please read the detailed plan on the website
for all terms and conditions

18. 3. TEAM MATCHING BONUS
This matching bonus calculated & paid out on the basis of Performance Bonus earned by your 15 level downline. This is an addition income with Performance bonus. MD level & above have to be royalty qualified to be eligible for Team Matching Bonus.
Levels/ Generation
BD (%)
AD (%)
MCD (%)
DD (%)
MD (%)
GMD (%)
SMD (%)
CMD (%) 1 10 2 7 3 4 5 6 8 9 11 12 13 14 15

19. 4. LIFESTYLE ROYALTY BONUS
20% of the allocated CV has been kept aside and is shared among the achievers at the respective levels as below :
Designation
Royalty(%)
Further Criteria MD 7
Min PV from platoon
GMD 6
Min PV from platoon
SMD 4
Min PV from platoon
CMD and above 3
Min PV from platoon
If GMD and above create same or higher levels under them the platoon conditions will be reduced according to the following chart :
RANK LEGS AT SAME OR HIGHER LEVEL % TO BE ACHIEVED TO QUALIFY
GMD/SMD/CMD %
GMD/SMD/CMD %
CMD 3+ legs 25%

20. 5. TRAVEL FUND
3% of the allocated CV per month is kept aside and is accumulated in the accounts of each achiever to be utilized for domestic and international trips of the achievers. You have to be royalty qualified as above to earn this income.
Designation Share in the pool
Level MD 1 share for each achiever
Level GMD 2 shares for each achiever
Level SMD 3 shares for each achiever
Level CMD 4 shares for each achiever

21. 6. LEADERSHIP TRAINING FUND
3% of the allocated CV has been kept aside for MD level and above training. Regular residential trainings in star hotels are conducted for MD level and above to felicitate them and improvise their skills and overall development.

22. 7. CMD INFINITY CLUB
You can earn upto 14% of allocated PV of your network as income by qualifying for the CMD Infinity Club. The qualification and income is as under:
Level
Qualification
Income %
CMD
Applicable from next month
3% of GPV
Silver CMD
CMD with 1 leg as CMD
6% of GPV
Gold CMD
CMD with 2 leg as CMD
8% of GPV
Diamond CMD
CMD with 3 leg as CMD
10% of GPV
Blue Diamond CMD
CMD with 4 leg as CMD
12% of GPV
Black Diamond CMD
CMD with 5 leg as CMD
14% of GPV
Note – Please refer the complete plan on the website for complete details

23. TYPES OF INCOME 8. MPV INCOME
YOU
LEFT ORGANIZATION
RIGHT ORGANIZATION
Out of the total Group Volume of your network 10% of the same is allocated for this income.
As you build your network and people start purchasing in your network, you make the Matched PV (MPV) Income on the basis of the matched allocated PV in your strength and payout legs (Can be either left or right organization).
On each 2000 allocated PV matched in your strength and payout leg, you make 15% of the total matched PV as incentives i.e. 15% of 4000 allocated PV i.e. 600 PV.
NOTE : PLEASE READ THE COMPENSATION PLAN ON THE WEBSITE FOR DETAILS.

24. TYPES OF INCOME 8. MPV INCOME
1 MPV = 1 Rs. The Company reserves the right to reduce the value of MPV in any payout period at the sole discretion of the Company. The MPV value can vary from one payout period to another.
The allocated PV for this income cannot be counted for any other income of the marketing plan. This income will be calculated weekly on Wednesday at 12 midnight (IST)
NOTE : PLEASE READ THE COMPENSATION PLAN ON THE WEBSITE FOR DETAILS.

25. Family holiday to Europe 5000 Rank of CMD
S. No
Gift
Target PP (Next)
Time Limit
Other Conditions 1
Suit Length 10
8 days 2
Gift Hamper 25
25 days OR 50
ANYTIME 3
Smartphone worth 10K
30 days
Smartphone worth 5K 4
Laptop/Projector
200 5
Motorbike
500 6
1 Lakh Home Appliances
1000
Rank of GMD 7
Hyundai Eon Car
2500
Rank of SMD 8
Family holiday to Europe
5000
Rank of CMD 9
Honda City Car
10000
Rank of S. CMD
BMW 3 Series Car
30000
Rank of G. CMD 11
Bungalow/Flat worth 1 Cr
90000
Rank of D. CMD 12
1.5 Crore cash reward
DBL TARGET
365 DAYS
Rank of Bl. D. CMD 13
2 Crore cash reward
Rank of B.D. CMD 14
3 Crore cash rewards

26. Disclaimer
The incomes discussed herein are based on an illustration of turnover generated by you or through your sponsor tree. MFA Direct does not give any guarantees of income.
Incomes are paid out only on successful sale of products to end users and self consumption of distributors.
No incomes are paid for recruitment of any person into the system.
Please read the complete marketing plan at and go through the terms & conditions of participation available on the website.