1. Low-Fi Prototype and Testing
TidBits
Low-Fi
Prototype
and Testing
Intro pres
Added S

2. Overview MISSION STATEMENT SELECTED INTERFACE RATIONALE
TASK STORYBOARDS
PROTOTYPE TESTING
STRUCTURE
PARTICIPANTS
PROCEDURE
RESULTS
SUMMARY
Changing understanding of mission statement
Went w/ more traditional design
Prototype concept seemed familiar, interaction required diff thinking

3. Mission Statement

4. Problem/Solution Overview
People want to tell stories with their experiences, not just post a few pictures

5. Problem/Solution Overview
People want to tell stories with their experiences, not just post a few pictures
Despite this, consistently capturing memories across multiple formats and later putting them all together presents a high enough barrier to entry that people ultimately don’t do this.

6. Problem/Solution Overview
People want to tell stories with their experiences, not just post a few pictures
Despite this, consistently capturing memories across multiple formats and later putting them all together presents a high enough barrier to entry that people ultimately don’t do this.
Our solution: Make consistently creating, compiling, and sharing detailed experience-based stories a quick and easy process.
Cover general problem
Larger idea behind a “blog”

7. Share Meaningful Memories
Mission Statement
Share Meaningful Memories

8. Mission Statement Share Meaningful Memories
Make Lasting Memories. Share Meaningful Stories.
Aren’t sharing memories (all social media does that)
We’re sharing stories

9. Selected Interface

10. Selected Interface Familiar Everything consolidated in one place
User has a high degree of control over their posts
instagram/all in one
Vs out of app -> which doesn’t try to replace existing social
Media, leverages it
Not compelling enough in end
All-in-one/Instagram Model

11. Task 1: Social Interaction
view a friend’s post
find a friend’s profile
add a new friend
Social stuff

12. Task 2: Make Tidbits Record various types of memories
Recording each type of memory

13. Task 3: Compile and share
Create a new post
Find your shared posts and saved memories
Process of compiling
Memories b/w dates may be wrong
Add as much or little detail as you want, share

14. Prototype Testing

15. Testing Methods - Prototype
Overall structure, shows screen flows for tasks

16. Testing Methods - Participants

17. Testing Methods - Participants
40 year old Female
Consultant at American Express

18. Testing Methods - Participants
40 year old Female
Consultant at American Express
Participant 2
Stanford junior
CS major

19. Testing Methods - Participants
40 year old Female
Consultant at American Express
Participant 2
Stanford junior
CS major
Participant 3
22 year old
Medical Researcher
#1 does some UI/UX research
#2 young, uses social media
#3 has insta with cool facts

20. Testing Methods - Procedure
Initial Setup
Briefly explain concept and demo interaction
Record the test
Ask to perform 3 tasks with subtasks
Finally ask for general feedback

21. Testing Methods - Timing
Participant 1
Participant 2
Participant 3
Look at friend’s post
13.21
18.84
28.79
Find friend’s profile
7.33
19.14
17.99
Add a new friend
16.82
58.26
26.78
Record new memories
30.81
1:46.04
1:19.71
Create and share new post
1:50.03
20.08
17.20
Find your posts and saved memories
1:45.72
00.46
00.53
Takeaways
All tasks completed
Variations in speed
“Computer” was sometimes
slow...
Overall faster at beginning, slower near end

22. Testing Methods - Positives
All participants quickly grasped the general concept
Many of the tasks were almost instantaneously completed (even if computer couldn’t always keep up)
General understanding was high

23. Testing Methods - Mistakes
UI icons and terminology not always clear
Selecting memories within a specific time window might not be right method
Uncertainty about memory creation to story compilation
to sharing flow
Minor - UI problems
More significant - Core App loop

24. Summary

25. Summary
We plan to keep general model similar to existing social media platforms
Need to make sure the flow between making memories and building more complete “posts” is clear and intuitive.
Maintain focus on mission statement:
Make lasting memories. Share meaningful stories.
Concept seemed familiar, stick with general layout
Challenge lies in making sure the core loop is intuitive and clear
Stay true to mission