1. Promoting Your Lodge Event
TL 112
Promoting Your Lodge Event
We came up with the event, now how do we get people there?
INTRODUCTION – ATTENTION GETTER
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2. Effective promotions utilize the power of one.
Introduce Self after this slide.
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3. Objectives
Teach how to promote Events (NOAC’s, The High Adventure Bases, NLS’s, Conclaves, Lodge events etc…)
Explain how to go about filling your contingents
Explain effective methods for Arrowmen to use while promoting at section conclaves, and local lodge events
Demonstrate effective methods for promotion
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4. Start with “What you Know”
Who is your “Target Audience”
Let’s make a list
Teenagers
Adults (including REALLY old ones)
Staff
Professional Scouters
Parents
We cover a WIDE range of activities and interest levels
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5. What else do we know? What do people enjoy at your event?
Develop a list of activities
Games
Fellowship
Food
Skybox Girls
Meet the Man
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6. When and Where? Locations Transportation Options
When is the event going to occur?
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7. How do we Promote What are some of the methods that we use to promote?
Short group breakout discussion
Word of mouth
Websites
Materials
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8. Promotional Methods What has worked for you in the past?
-Figure it out early
-Don’t change details
-Determine the price and the program early on.
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9. What Materials can we use to Promote?
Posters
Newsletters
Flyers
Table top displays
Patches
Tee Shirts
Buttons
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10. Wait, What is the Program?
What is your Product?
What will I get from the program?
Short Discussion breakouts
You are the car salesman
Themes
Takeaway messages
Participants should feel like they are making a good purchase.
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11. Promote Effectively and Utilize Materials
Show your program off everywhere
Mail promotional materials out
Put the materials online as well
Bring Materials to: other Events
COC’s and LEC’s
Program preview conferences (Council)
Summer Camps, Lodge Events
Section Conclaves
District Roundtables
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12. Effective Promotions Promote Early, Promote Often
Use established resources
Develop Promotional PowerPoint's
Promotional handouts
Website
Newsletters, both online and in type form
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13. Effective Promotions Know the program Be engaging
Create an “event image” in the audiences mind; what do you want them to see?
Be sure to include contact info for your lodge and council event coordinator
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14. Wrap Up Start with what you know -Audience
Figure out the details early
Develop promotional materials
-Not stuff that will sit in the trunk of your car for three months.
Work hard to fill your contingent
Hammer out the final details
-Travel coordination, event patches ect.
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15. "Dream big, and dare to fail.” -Colonel Norman Vaughan
Remember to:
"Dream big, and dare to fail.” -Colonel Norman Vaughan
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16. ---Martin Luther King, Jr.
"If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare composed poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well.'"
---Martin Luther King, Jr.
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17. Questions? Thank you for coming!
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