1. Facing the Challenge, Leading the Change ASCEL Conference 2011
Janene Cox - Commissioner for Tourism and the Cultural County
Staffordshire County Council

2. The National Picture The Deficit Localism Accountability
The public sector will be 25% smaller in financial terms by 2014
Localism
Devolution to Councils and Society
Local political leadership – “Member led”
Accountability
Accountable to communities not central government

3. Pre Coalition National Government Policy and Strategy
Audit Commission CPA
Ofsted MLA
Action Plans
Targets
Frameworks
Inspection
Local Authority
Delivery

4. Post Coalition National Government Audit Commission CPA Ofsted MLA
Local Authority
Communities

5. Today National Government Policy Strategy Themes Cabinet
Will they make a difference?
Can we afford them?
Local Authority
Has it made a difference?
Delivery
Communities

6. What do we enable others to do?
The Operating Model
What do we have to do?
£££
What do we enable others to do?
What do we commission?
What do we stop doing??

7. The Challenge How do we save money/reduce budgets?
People
Bookfund
Buildings
What are the alternative options for delivery?
Shared services – externally/internally
Volunteers
Community run services
How do we evidence our value?
How do we make our voice heard?
Capacity

8. This is Staffordshire Library and Information Service
828,696 Population
43 libraries, 6 mobiles and 2 travelling libraries
Part of the Place Directorate
£9.1 million budget
250 full time equivalent staff
13,954 children joined the Summer Reading Challenge
8,556 children completed
FTEs include Prisons and SLS staff

9. Critical Success Factors
Understand the game and play it
Be clear – what do you want to achieve?
Engage with key stakeholders
Map your aims against key policy and objectives
Create, nurture and sustain partnerships
Confidence and tenacity
Belief in the importance of what we do
Do not be a victim / do not be perceived as a victim
Deliver on the promise / over deliver on the promise

10. “Advocacy isn’t a campaign it’s a way of life”10

11. “I believe I am better”