1. Community Panel Rocky Harbour
Gros Morne Tourism Forum

2. Who is visiting? The Rocky Harbour visitor is essentially a
“Gros Morne National Park” visitor and for non-residents a “Newfoundland and Labrador” visitor.
Seeking “cluster” of attractions/experiences, wants to be where the action is and centrally located relevant to the Park’s offerings.
In many cases responding to NL Tourism ads “promises” to “Find Yourself Here”.

3. Rocky Harbour Anchor Attractions
Gros Morne National Park
Western Brook Pond Boat Tour
Anchors Aweigh Band
Lobster Cove Head Lighthouse
Sunsets / Beaches
Food Experiences
Cultural Experiences
Marine Experiences
Rocky Harbour
Anchor Attractions

4. 2016 Visitation Increased visitation 16% Increased occupancy 4.5%
Increased ADRs
Room night sales 18%
Room Rev 22%
Expanded season (May-Oct)
Ahead of provincial #’s
Group/FIT 20%

5. 2017 ROCKY HARBOUR TOURISM ANTICIPATED PROFILE ENHANCEMENTS / DRIVERS
Rocky Hr Master Plan Project - Phase 1
150 Anniversary - Free Parks Admission Passes
Ongoing efforts in experience development.

6. Conclusion
The Rocky Harbour tourism market is expanding ahead of provincial pace in terms of visitation and season expansion. Need concentrated effort to support more experience / attraction development.

7. Questions?
Comments?