1. Outreach 101
Association of Bookmobile & Outreach Services 2018 Conference Raleigh, NC

2. Tulsa County – Fast Facts
587 Square Miles
9 Communities 
(urban + suburban)
640K people
(15% live below poverty level)
350K cardholders
8.4+ M circs
$30M annual budget
400+ staff
24 Public Buildings
(every cardholder lives within 5
miles of a site)

3. Literacy, Outreach & Volunteer Services

4. Outreach Services 9 staff (7 FT + 2 PT) 3 vehicles + 1
Services (FY17 stats)
Bookmobile – adults & families
20 sites w/ 142 customers
24 sites w/ 871 customers 
48000 circ
Books-By-Mail
103 customers w/ 390 items 
Volunteer Homebound Delivery
5 customers w/ 91 items
Staff Homebound Delivery
90 customers w/ 441 items
Deposit Collections
2 sites w/ 32 items
Community Outreach Events
159 events w/ 79K attendees

5. Outreach since 1930

6. Who? Specific age or interest
Are these current and/or new users?
Who made contact?
Are you the best person/dept?
Specific age or interest
Individuals that are homebound or have mobility issues
Individuals, families, professionals
Other nonprofits, businesses
Colleagues
Recent immigrant populations that are not familiar with our concept of libraries and/or speak a first language other than English

7. Does it fit in with your mission? What is the intended outcome?
Why?
Promotion
Provide direct service/materials/equipment
Establish/enhance relationships
Address information need
Exposure/visibility
Why are you doing this?
Does it fit in with your mission?
What is the intended outcome?

8. What? Provide core library services Make a presentation
Provide a program
Participate in an event
Serve at an information table
Host an event
Sign people up for library cards
Check out library materials
Provide giveaways
What is the need & what can you do to meet it?
What do you need or have to say yes?
Is there any data/$$ to support your decision?

9. When? Date/time/length – are you available?
Is the event already scheduled or do you have the ability to schedule?
Is this a one-time event or an ongoing commitment?
How can you avoid overscheduling, while optimizing your schedule?

10. Where? Environmental issues Location Other participants
Special training/equipment?

11. How?
What staff will participate? number, safety issues, areas of expertise, bilingual, any overtime issues
Are volunteers appropriate?
What equipment will you need and who will provide it?
What does success look like?

12. How?

13. Miscellaneous Thoughts…
Stay focused on the end result
Identify priorities
It’s a learning process
Don’t reinvent the wheel
Tailor your efforts to the community/event/service
Say yes if you can
Outreach can be inside your building
Failures=opportunities
Prepare for the unexpected
Communication is key
Document everything
Make a site visit if possible
Have fun!!!
POWERED BY

14. Questions?? Thank You & Get Outreaching!! Tracy Scott
Jamie Pierson