1. Simulation of Marketing Mix – Placement of Business
Mendel Chen
TJHSST Computer Systems Lab Senior Research Project 1

2. Abstract
Purpose: to create a program that finds the optimal location of a business
Methods:
Marketing mix
Distribution channels
Heuristic
Language: Java/Python 2

3. Background Flaws of previous models Flexible heuristic Factors
Economic variables
Marketing mix
Ceteris Paribus 3

4. Fairfax County Population Density Map that is converted for information on population density4

5. Discussion Fluid heuristic Multiple variables
Testing through previous businesses 5

6. Goals Second Quarter Coordinate system Local Business finder
Basic heuristic
Third Quarter
Fine tuning
Varying heuristic
Long Run
More variables (possibly outside distribution channel)
Higher accuracy 6

7. Current Results
GUI
Raw data processors
Current GUI 7