1. Chapter 11
Television Graphics

2. Television Graphics Provide first impressions
Programs opening graphics
Set style
Set ambiance
Does graphic help audience understand the subject better?
What is the purpose of the graphic?
What type of graphic works best to communicate

3. Graphic Goals Convey info clearly & directly
Graphics move fast
Simple
Straightforward
Establish overall mood of the show
Help advance the story being told
Font
Presentation style

4. Graphic Goals Present Fact, Concepts, Processes
Visually for viewer understanding
Good organization
Order to hold attention
Easy to follow

5. Types of graphics
Opening Titles
Subtitles
Credits
End Titles

6. Forms of Graphics Animated Graphics Animation
Can bring graphics to life
Panning
Zoom in/out

7. Forms of Graphics Interactive 3D Graphics Often used in sports
3D characters
To represent players
To illustrate plays

8. Designing Graphics SD Graphics – 4:3 Aspect ratio
HD Graphics – 16:9 Aspect ratio
Things to consider (Full list in Chapter)
Outlines/Drop shadows improve readability
Keep titles away from edge
Simple, bold typefaces are best
Limit number of different fonts
Don’t fill the screen with info

9. Backgrounds for Graphics
Just as important as foreground
Background tips
Simple color
Single color background
Freeze video for stationary background
Blur background video

10. Graphic Equipment Character Generator – “CG” Determine lettering
Fonts
Shape, Size
Color, Design
Create movement
Flash, Flip
Crawl, Roll
Animate