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DOCTOR RECOMMENDED
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An Unexploited Distribution Channel
2 An Unexploited Distribution Channel What mattress should I choose? Could my mattress be the problem? Redefining Sleep With Technology Who gets these questions? Over 75,000 chiropractors in the US every week plus countless other health care professionals!
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Redefining How America Sleeps
3 Redefining How America Sleeps The sleep-health industry is collectively estimated to be worth between $30 billion to $40 billion. Historically grown by more than 8 percent per year, with few signs of slowing down. (McKinsey & Company). The compressed Bed In A Box, the Internet, and Social Media have created an explosion of new mattress brands and increased competition. BioPosture has chosen a “different” marketing approach and created a “different” kind of mattress. Redefining Sleep With Technology We focus on adults with age related pain issues, and active consumers of all ages concerned about their overall health, and unintended long term exposure to chemicals found in flame retardants.
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Why We Are Different – Our Exclusive Technology Component
4 Why We Are Different – Our Exclusive Technology Component Redefining Sleep With Technology Exclusive use of Celliant®, a patented, clinically validated mineral textile with proven far infrared health benefits that support better sleep, and increased local blood flow which delivers more oxygen to body tissue. Infrared energy regenerates, restores, and recharges the human body. Celliant supercharges the benefits of sleep for faster recovery from injury and pain by converting and recycling body heat as therapeutic infrared energy! The FDA has Determined BioPosture products with Celliant a Medical Device and a General Wellness Product.
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5 A Proprietary Internet Centric Marketing Model And A Manufacturing “On Order” Capability BioPosture is marketed exclusively through licensed health care providers. A proven and profitable channel. Who better to recommend a mattress then your doctor! There are over 300,000 potential providers (points of sale) in the USA alone! DC’s, DO’s, ND’s, MPT’s, MD’s, etc. With a Letter of Medical Necessity from a licensed provider, non smokers concerned about long term chemical exposure can have their mattress made without the government mandated fire barrier, which may contain chemicals. Mass market brands at retail or on the Internet, cannot offer this benefit! Redefining Sleep With Technology
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BioPosture Advantages Over Competition
6 BioPosture Advantages Over Competition ” Redefining Sleep With Technology Exclusive channel of Distribution…Licensed Health Care Providers. (Our Brick & Mortar). Proven Internet Transactional Model. Strong readership and a very low bounce rate. Profitable In First Year (Beta Test). No Debt Or Liabilities. Seasoned Management. FDA Determined Medical Device and General Wellness Product. Possible insurance reimbursement. Unique “Made On Order” in the USA w/o The Chemical Fire Barrier, Manufacturing Advantage.
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A Provider Network That Can Grow To Thousands Of Locations
7 A Provider Network That Can Grow To Thousands Of Locations Already 1800 providers with 10% actively engaged (Selling Over $5,000 Of Products/Year) With better POP materials, training, regional management, PR, marketing and advertising, engaged providers can increase to over 20% and be more productive. Each engaged provider should contribute $10,000 to $15,000 In annual revenue. Goal is 3,000 providers by 2021 (15% engaged), 15,000 by 2024 with 20% engaged. (Exclusive of international opportunities). Domestic revenues should exceed $30 million by Estimated EBITDA 18% Redefining Sleep With Technology
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The Build Out...Our Marketing Strategy
8 The Build Out...Our Marketing Strategy Advertise to the medical community using in-hospital and in-doctor-office media like Innovare Media and Outcome Health. Advertise to health conscious consumers in appropriate health magazines and social media asking "Why Do Doctors Recommend BioPosture” and “Your Children don’t smoke, why are they sleeping on a fire retardant”. Hire doctor (active or recently retired) state managers to recruit, train, motivate, and manage their colleagues. Support state professional organizations and attend major trade shows. Institute a brand ambassador program that give doctors an incentive to recruit other doctors by directing them to joinbioposture.com
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Beta Test Year One Financial Summary
9 Beta Test Year One Financial Summary (9%) Redefining Sleep With Technology
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Five Year Projected Financials (in USD)
10 Five Year Projected Financials (in USD) Redefining Sleep With Technology
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Director, BioPosture Asia
11 Management Team Redefining Sleep With Technology Irwin Pearl Tom Williams TC Chang Jim McGrann Savio Chan CEO/Chairman President/Director Director, BioPosture Asia Director Chairman, BioPosture Asia Advisors Dr. Louis Bisogni, DC, CCSP, PC Dr. Rob Silverman, DC, DACBN, DCBCN, MS, CCN, CNS, CSCS, CIISN, CKTA, CES, HKC, SASTM Dr. Dennis Woggon, BSc, DC Dr. Jason Levy, DC, ART, CCSP, CKTP Dr. Spencer Baron, DC, DACBSP Dr. Sol Cogan, DC Dr. Richard Coopersmith, DC Dr. Roy H. Siegel, DC, DABCO Dr. Alden Clendenin, DC Dr. Marty Kotlar, DC
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Capital Goal $1.5 million Use of Proceeds 12 Provider Recruitment
Redefining Sleep With Technology Provider Recruitment $250,000 Marketing $450,000 Staffing $500,000 Working Capital $150,000 Inventory
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