1. The Changing Business of America

2. Target
1. Describe the impact of automobiles, electric power, advertising, and installment buying on the American consumer

3. Automobile Imagine: A world without the car. What would be different?
Architecture
-garage, driveway, parking lots
Economy
Mechanics, Inns, gas stations, shopping centers
Physical look of the country
Roads, highways, traffic lights, etc.
Urban Sprawl

4. Electrical Conveniences
Alternating Electrical Current (AC)
Gave power to suburbs and farms
Powering of appliances
How will these goods change people’s lives?
Electric irons, washing machines, electric stove, toasters, vacuum cleaner, sewing machine.

5. Impact of Electrical Conveniences
Women (and Men) can do the same amount of house work in less time
Extra time?
Leisure Activities (Sports, theater, shopping)
Women can have jobs
More money for….
Shopping!!!

6. Modern Advertising Not just informing the public about product
Slogans:
“Say it with flowers”
“Even your best friend won’t tell you”
Packaging:
Psychologists were hired
Package size, color, what do people value

7. 1920’s Advertisements

8. 1920’s Advertisements

9. 1920’s Advertisements

10. Current Advertisement- Slogans
“I’m lovin’ it”
“Like a Rock”
“Just do it!”
“Do it your way”
“What can brown do for you?”
“Think outside the bun”

11. Current Advertisements: Packaging

12. Buying goods on Credit
Installment Plan
Superficial Prosperity