1. KNOWLEDGE MANAGEMENT (KM) Session # 4

2. Managerial Consideration

3. Managerial Consideration

4. Managerial Consideration

5. Managerial Consideration

6. Managerial Consideration

7. The Rise of the Knowledge Worker

8. One billion people to the global labor force over the next decade.
Less Developed Regions
Developed Regions
Male
Female
75-79
75-79
60-64
60-64
Age
Age
45-49
45-49
30-34
30-34
Male
15-19
15-19
Female
0-4
0-4
400,000
200,000
200,000
400,000
400,000
200,000
200,000
400,000
Population (1,000s)
Population (1,000s)
One billion people to the global labor force
over the next decade.
( Population Resource Center, 2004)

9. Traditional Markets 1.Product Markets
(Goods, Services, Ideas, SW Systems)
2.Resource Markets
(Natural ,Labor, Capital, HR, )
3. Investor Markets
(Family, Friends, Stockholders)
4.Competency Markets
(Talent, Values, Behavior, Innovation, EQ
5.Social Markets
(Community, Society, Regions)

10. Non Traditional K.Based Marketing 1. Cause Marketing
2. Friends help friends
3. Event Marketing
Annual Melas/Exihibitions
4.Organization Marketing
5.Person’s Marketing
6.Place Marketing
Malaysia…Truly Asia

11. Universalization vs Fortification
Value
Behaviors
Value
Behaviors
Fortification Universalization
Fortification Universalization
Value
Behaviors
Value
Behaviors
Fortification Universalization
Fortification Universalization
Four Types of Consumers

12. Net Generation Customers 20’s and 30’s ( Born after 1970)
1. Who knows no border 2. Who wants new tech based services 3. Who demands quality products, no matter from where 4. Who desires more value for less money 5. Who prefers local values but global behavior 6. Who will buy Pakistani only if it gives value for his money.