1. The Second Avenue of Service
Vocational Service
The Second Avenue of Service

2. Agenda Organisational Structure History Classifications Ethics
Best Practice
Programs

3. The Avenues of Services
Club Service
Vocational Service
Community Service
International Service
Youth Service
Avenues

4. History The objectives are:
To encourage and foster high ethical standards in business and professions, to recognise the worthiness of all useful occupations
To dignify the Rotarian’s occupation as an opportunity to serve society
To apply the ideal of service in personal, business and community life
To advance international understanding and goodwill, and peace through a world fellowship of business and professional men and women united in the ideal of service
The objectives are:
Paul Harris wrote: “Each Rotarian is a connecting link between
The idealism of Rotary and their trade or profession”

5. History Membership in Rotary is based on a members vocation
Adhere and promote high ethical standards
Recognise the worthiness of all useful occupations
Contribute professional expertise and shills to addressing social problems and needs

6. Classification
When professionals join a Rotary club, they do so as a representative of their classification – their particular business or profession.
Rotarians have the dual responsibility of representing their vocation within the club and exemplifying the ideals of Rotary within the workplace.

7. Ethics

8. The Four-Way Test Conceived by Herbert Taylor in 1932
Taylor developed the test as an Ethical Guide to follow in all business practices.
Adopted by Rotary International in 1934
Remains an essential standard against which Rotarians measure ethical behaviour.

9. Code of Conduct Adopted by the 1989 Council on Legislation
To clearly define the Ethical Standards called for the Objects of Rotary
Provided a framework for Ethical Behaviour that Rotarians can use with the Four-Way Test

10. Best Practice Pride of Workmanship Vocational Excellence Job Talks
Vocational Visits
Four Way Test Speech Competition

11. Pride of Workmanship Objectives of Program
To promote Vocational Service.
To encourage Pride of Workmanship in all vocations.
To provide employers with an opportunity to recognize employees who display the qualities worthy of an Award.
To encourage favourable employer/employee relationships and a sense of community pride in individual achievement.
To provide an opportunity for Rotary to be involved in the community, particularly the business community.
Program details available from:
Objectives of Program

12. Vocational Excellence
To recognise VOCATIONAL EXCELLENCE of the highest order and to honor outstanding contribution by individuals or small teams of individuals for significant advancement in their vocational field in Australia.
To inspire further enthusiasm and to give added reward to the exceptional achievers.
To set an example to others, particularly youth, of the need to strive for VOCATIONAL EXCELLENCE for the benefit of their discipline and Australia.
Nominees should preferably reside and /or carry out their vocation within the boundaries of District 9680
Objectives of Program

13. Classification Talks Objectives of Program
Rotarians represent their vocations in Rotary, as they also represent Rotary to their vocations
Classification talks promote vocational awareness within the club
Gives members the opportunity to learn the inner workings of a job other than their own
Broaden the knowledge base of the members and the ability to tap into that knowledge for the benefit of the club
Objectives of Program

14. Workplace Visits Objectives of Program
Rotary originated with the practice of rotating meeting sites among members places of business
Rotarians recognise the value of each members vocation on a workplace visit
A visit broadens the knowledge of the member and give a better appreciation into the technology and human resource insights that are current
A way of exposing Rotary to a business and an opportunity for membership
Objectives of Program

15. The Four Way Test Speech Competition
To encourage and foster excellence in the art of public speaking
To develop the confidence and self esteem of Year 10 students
To provide an opportunity for students to test their skills before an audience
To develop relationships between Rotary and schools
To promote the ideals of Rotary.
Objectives of Competition

16. An Introduction to Vocational Service
An Introduction to Vocational Service (255) provides information, resources, and project ideas related to vocational service. You can either download or purchase a copy from

17. An Introduction to Vocational Service
Questions?