1. Introduction to Social Anthropology November 2018
Reach Cambridge
Introduction to Social Anthropology November 2018

2. Goals for the day:
Have an understanding of what social anthropology is
Have an understanding of the key methods used in anthropological research
Practical experience of using some of the resources and methods used within anthropological study
Have carried out a participant observation exercise at the Cambridge Museum of Anthropology and Archaeology

3. Introduction – A bit about Annmarie Lewis

4. Introduction to Social Anthropology part 1
What is Anthropology?
Anthropology is the study of people throughout the world, their evolutionary history, how they behave, adapt to different environments, communicate and socialise with one another.

5. Some Key Questions Anthropologists Examine
How are societies different and how are they the same?
How has evolution shaped how we think?
What is culture? Are there human universals?

6. Introduction to Social Anthropology
What is Social Anthropology?
Social anthropology is the study of human society and cultures.
Social anthropologists seek to understand how people live in societies and how they make their lives meaningful.

7. Key Questions in Social Anthropology
Anthropologists are concerned with such questions as:
How societies are organised
The relationship between values and behaviour
Why people do what they do

8. Introduction to Social Anthropology
“Anthropology is the most humanistic of sciences and the most scientific of the humanities”   Anthropologist Alfred L.Kroeber ( )
“The purpose of anthropology is to make the world safe for human differences”    Anthropologist Ruth Benedict ( )
Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder at that which one would not have been able to guess" 
Anthropologist Margaret Mead ( )

9. Introduction to Social Anthropology
Founding Father of Anthropology Bronisław Malinowski ( )

11. Ethnography / Participant Observation/ Focus Groups
Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution“
Definition taken from the Glossary of Terms written by Simon Coleman and Bob Simpson)

12. Participant Observation is an anthropological fieldwork method for collected research. It requires that the anthropologist participate in the culture they are researching as well as simply observing it.
The information gathered is then recorded and reflected upon to gain further insight into the culture being studied or the question being asked by the researcher.

13. A Focus Group discussion (FGD) is an in depth field method that brings together a small homogeneous group (usually six to twelve persons) to discuss topics on a study agenda.
The purpose of this discussion is to use the social dynamics of the group, with the help of a moderator/ facilitator, to stimulate participants to reveal underlying opinions, attitudes, and reasons for their behaviour.
In short, a well facilitated group can be helpful in finding out the "hows" and "whys" of human behavior.

14. Introduction to Social Anthropology part 1
What is Social Anthropology AML Lecture part 1:
Tulambi – New Guinea (Jean – Pierre Dutilleux)

15. Field work and Interview videos