1. Chapter 9 Website Evaluation & Traffic Management

2. Day 14 Agenda
Lecture/Discuss Web Site Evaluation and Usability Testing
Assignment # 5 on Next Slide

3. Assignment #5 Assignment # 5
Page 289 Web Exercises Question # 1& 2 only
For Question # 2 Do as an Individual Project and use First National Bank of South Miami,
Turn in a well formatted typed response sheet
Due Thursday, March 18 at start of class

4. OBJECTIVES Anatomy of A Site What Makes A Website Usable?
Website Evaluation & Traffic Management: Objectives
OBJECTIVES
Anatomy of A Site
What Makes A Website Usable?
Role of Web Administrator

5. ANATOMY OF A SITE Use of Colors Site Evaluation Criteria
Website Evaluation & Traffic Management: Anatomy of A Site
ANATOMY OF A SITE
Use of Colors
Site Evaluation Criteria
Web Personalization

6. USE OF COLORS Color Psychological Effects Red
Website Evaluation & Traffic Management: Anatomy of A Site
USE OF COLORS
Color
Psychological Effects
Red
Power, energy, passion, danger
Blue
Trust, conservation, security
Yellow
Optimism, hope
White
Purity, precision, innocence
Black
Sophistication, mystery, elegance

7. SITE EVALUATION CRITERIA page 264-266
Website Evaluation & Traffic Management: Anatomy of A Site
SITE EVALUATION CRITERIA page
Color
Type & Shapes
Page Content
Service Offered
Primary Focus
Ancillaries
Site Classification

8. SITE EVALUATION CRITERIA (Cont’d)
Website Evaluation & Traffic Management: Anatomy of A Site
SITE EVALUATION CRITERIA (Cont’d)
Professionalism
Speed
Consistency
Personalization
Security
Scalability

9. Sample Evaluations http://www.emptyheadmusic.com/

10. WEB PERSONALIZATION Cookies Collaborative-filtering Software
Website Evaluation & Traffic Management: Anatomy of A Site
WEB PERSONALIZATION
Cookies
Collaborative-filtering Software
Check Boxes
User-based Personalization

11. WHAT’S THE BIG FUSS OVER SOME COOKIES?
Website Evaluation & Traffic Management: Anatomy of A Site
WHAT’S THE BIG FUSS OVER SOME COOKIES?
Deleting & Rejecting Cookies
Privacy Concerns

12. WHAT MAKES A WEBSITE USABLE?
Website Evaluation & Traffic Management: What Makes a Website Usable?
WHAT MAKES A WEBSITE USABLE?
Sources
What Users Are Seeking
Forrester Research
High-quality Content
Ease of Use
Quick to Download
Frequent Site Update
Spool’s Study
Information
Kahle’s Study
Specific Information

13. USABILITY TESTING GUIDELINES
Website Evaluation & Traffic Management: What Makes a Website Usable?
USABILITY TESTING GUIDELINES
Make sure the site is engaging
Make the site efficient, supportive, consistent and reliable
Decide on a writing style & stick to it
Give visitors what they are looking for
Brand your site
Keep the big picture in mind for usability

14. USABILITY TESTING GUIDELINES (Cont’d)
Website Evaluation & Traffic Management: What Makes a Website Usable?
USABILITY TESTING GUIDELINES (Cont’d)
Make the site easy to navigate
Focus on content before graphics
Make your text scannable
Be careful about flashy marketing language
Encourage visitor feedback
Test, test & test!
Remember: Conciseness, Scanability & Objectivity

15. Buying a printer www.hp.com www.cannon.com www.amazon.com

16. RELIABILITY TESTING Provide system backup
Website Evaluation & Traffic Management: What Makes a Website Usable?
RELIABILITY TESTING
Provide system backup
Install a disk-mirroring feature
Ensure that the system hardware is ‘fault-tolerant’

17. MANAGING IMAGES & COLOR
Website Evaluation & Traffic Management: What Makes a Website Usable?
MANAGING IMAGES & COLOR
Readability Testing
GIFs vs. JPEGs
Use of Cache
Use of Links
Role of the Web Server

18. Usability www.cnn.com www.ebay.com www.fidelity.com www.disney.com

19. ROLE OF WEB ADMINISTRATOR
Website Evaluation & Traffic Management: Role of Web Administrator
ROLE OF WEB ADMINISTRATOR
Database Server
Application Server
Web Server
Special-purpose Servers for Security
Internet Bandwidth
Internet Performance Status