1. Health and Fitness Advertising
Module B: Lesson 4
Grade 12 Active, Healthy Lifestyles
Introduction
In this lesson students learn how a habit (the maintenance phase of the Stages of Change model addressed in Module B, Lesson 2) is created and take steps to creating their own exercise habit. In order for behaviours to become a habit, repetition is required. Adopting a new habit can take from a few weeks to many months. Students also investigate ways of addressing some of the factors that prevent people from making physical activity a habit.
Specific Learning Outcomes
11.FM.2 Examine factors that have an impact on the development and implementation of and adherence to a personal physical activity plan. Examples: motivation, barriers, changing lifestyle, values and attitudes, social benefits, finances, medical conditions, incentives, readiness for change
11.FM.3 Examine and evaluate factors that affect fitness and activity choices. Examples: intrinsic and extrinsic motivation, personal interests, personal health, family history, environment, finances, culture, level of risk
11.PA.1 Demonstrate appropriate critical thinking, planning, and decision-making skills in the development and implementation of a personal physical activity plan that is safe and ethical and contributes to health-related fitness goals.
Key Understandings
Healthy lifestyle habits can be created.
There are factors that promote and detract from making physical activity and exercise a lifestyle habit.
Goal setting and personality awareness have an important influence on habit creation.
Essential Questions
What are some ways to create a new habit?
What are some factors that affect a person’s adherence to a personal activity plan, including an activity or exercise routine?
Identify a personal goal as part of your physical activity plan using the goal-setting steps.

2. Understanding the media
This lesson focuses on advertising of health and fitness products.
Students will learn how to identify language of advertising to avoid disappointment and deception

3. Key Understanding
Advertising is used to promote and sell products and services
Accurate information is needed to evaluate advertising claims
Advertisers use multiple strategies to sell their products and services

4. Have you seen any of these Info-mercials?
Bow Flex
Insanity
Tony Little products
Total Gym (Chuck Norris & Christie Brinkley)
P90X
Wii Fit
Others?
Insanity

5. Essential Questions
What strategies and ploys are used to sell exercise, fitness, and health products and services?
Why do advertisers make product claims, and what types of claims do they make?
How do advertisers address the FITT principle when advertising their fitness and exercise products?

6. Key Elements that should alert consumers to the possibility of false advertising of exercise equipment?***Notes
Easy, effortless
“Spot” reducing
Faster than others
The fine print
Testimonials
Final Total Cost
Guarantees and Warranties

7. Ad Analysis
Go to the website beachbody.com and under the videos category, view one of the infomercials and answer the following questions in your booklet:
Product being sold
Consumer demographic being targeted
Ploys used to sell product (eg. Language, sex, testimonial, celebrity)
Claims made (expected benefits)
Cost and payment options