1. Scenic Byways of Western Massachusetts

2. Scenic Byways of Western Massachusetts

3. Established as part of the National Scenic Byway Program
Vision of the program: To create a distinctive collection of American roads, their stories and treasured places.

4. Scenic Byways of Western Massachusetts
7 Scenic Byway in 5 counties.
Received transportation funding to create corridor management plans for each Byway.
Completed numerous projects to preserve and enhance the Byway’s resources and character.
Including the Western MA Scenic Byway Marketing Project.

5. Western MA Scenic Byway Marketing Project
Worked with a marketing consultant for 18 months to create:
Logos for each byway;
Advertising campaign;
Brochure;
Wayfinding signs; and
Website.

6. Byway Logos

8. Western MA Scenic Byway Marketing Project

9. Bywayswestmass.com

10. Contact Information
Elizabeth Giannini
Senior Transportation Planner II
Franklin Regional Council of Governments
ext. 125