1. Dissemination
Presenter: Sacha Dubois, MPH

2. 1: INTRODUCTION

3. Moving on
At this stage you are moving from knowledge inquiry to synthesis and dissemination
Dissemination is defined as “the act of spreading something, especially information, widely; circulation.” (Google Define)

4. CIHR’s Knowledge To Action Process

5. Knowledge Translation
At CIHR, knowledge translation (KT) is defined as:
a dynamic and iterative process
that includes synthesis, dissemination, exchange and ethically-sound application of knowledge
to improve the health of Canadians, provide more effective health services and products and strengthen the health care system. (CIHR 2014)

6. Some Dissemination Formats
Media Stories
Conference Presentations
Journal Publications
We’ll focus on Conference Presentations today

7. Conference Presentations
Typically involve:
Preparation and submission of a written Abstract
Presentation of your work
Usually one of two main formats
Oral
Poster
Let’s walk through the process of preparing these kinds of dissemination documents

8. Getting started
When preparing your presentation, focus on illustrating the key message in a clear and convincing way

9. Getting started
To get started, take some time to reflect on your key message
Write down a short list of important points that you want to make (no more than 3 or 4)

10. Your audience Consider “who” you are presenting to?
How familiar will they be with the subject matter?
What are their biases?
These considerations will help shape your key message

11. The Abstract The abstract emphasizes new and important findings!
Must be clear and concise – contains the bare-bones of your study

12. The Abstract Essential sections:
Background: The rationale for the study
Methods: How the study was done
Results: The principal findings
Interpretation: Discussion of results
Usually abstracts have a word limit between 150 and 500 words

13. The Abstract
Important that the abstract accurately reflect the article content, because:
Abstracts are usually included in the conference program
The decision to attend your presentation will likely be based on prior review of your abstract by conference participants

14. The Abstract
Important that the abstract accurately reflect the article content, because:
Further, if the program is published your abstract may be indexed
Therefore, even those not attending the conference may access your abstract at a later date

15. Deciding on a format?
If your abstract is selected for presentation you will typically be assigned a presentation format
This may (or may not) be based on your preferences

16. Deciding on a format?
There are key differences between each format that you should be aware of and consider when preparing your presentation

17. Key Format Differences
PODIUM
POSTER
FIXED AUDIENCE
YES NO
NEED TO BE THERE
ALWAYS
NOT NECESSARILY
LAST MINUTE CHANGES
(not really, well maybe)
IMPACT
DEPENDENT ON PEOPLE IN SESSION
DEPENDENT ON HOW MANY FOLKS PASS BY
DURATION
10 minutes to an hour (or longer)
1 – 5 minutes
PRESENTATION MUST FIT A PHYSICAL SPACE
PODIUM
POSTER

18. Key Format Differences
PODIUM
POSTER
FIXED AUDIENCE
YES NO
NEED TO BE THERE
ALWAYS
NOT NECESSARILY
LAST MINUTE CHANGES
(not really, well maybe)
IMPACT
DEPENDENT ON PEOPLE IN SESSION
DEPENDENT ON HOW MANY FOLKS PASS BY
DURATION
10 minutes to an hour (or longer)
1 – 5 minutes
PRESENTATION MUST FIT A PHYSICAL SPACE
PODIUM
POSTER

19. 2. PREPARING YOUR PODIUM PRESENTATION
POSTER PRESENTATIONS

20. Preparing your Podium Presentation
Given you typically will only have 10 – 15 minutes you need to be concise
You want to focus your presentation on illustrating your key message

21. 7 Essential Slides Title Slide Acknowledgments 1 Minute Background
Methods
Results
Discussion
Conclusions
1 Minute
14 Minutes
2 – 3 slides each

22. Preparation Strategies
Write out your conclusion or summary slide first!
Emphasize the most important points you plan to make
Build your presentation around these points
Follow a consistent order throughout

23. Title Slide Include: The title of your research project
Authors included on your abstract
The presenters name (you!), and organization
Optional: Event and Date Presented

24. The impact of Benzodiazepines on driver safety.
Dubois S, Bédard M, Weaver B.
Presenter: S. Dubois, St Joseph’s Care Group.
Title
Authors
Presenter
SJCG Research Showcase, February 17’th 2006

25. Acknowledgment Slide
Acknowledge organizations and people that provided research support
This slide can go at the beginning or end of your presentation
Recruitment: 55+ Centre allowed you to recruit from their clientele
Financial – release time
Analyses – you consulted a statistician for analysis advice

26. Acknowledgment Slide Some examples: Recruitment Financial Analyses
Recruitment: 55+ Centre allowed you to recruit from their clientele
Financial – release time
Analyses – you consulted a statistician for analysis advice

27. Background Slides
Presents the problem that your research focuses on

28. Background Slides Include:
Brief (as in one or two sentences) literature review; highlight gaps in literature that you will address
Your rationale for what is being examined
Statement of the research problem (hypotheses)

29. Methods Slides
Focus on how you designed your study and collected your data
Include:
Recruitment Process
Time and location of data collection
Population studied

30. Methods Slides
Focus on how you designed your study and collected your data
Include:
Study Design:
The study design (e.g., experimental)
Description of intervention

31. Methods Slides
Focus on how you designed your study and collected your data
Include:
Data Collection
Outcome measures collected (e.g. Function measured using the Lawton Scale)
Time point(s) of data collection (e.g., pre-post)

32. Methods Slides
Focus on how you designed your study and collected your data
Include:
Your analysis plan
Describe the methods you used to analyze the data (e.g., statistical tests used)

33. Results Slides Present your results in this section
Essential results to present:
Sample
Recruitment Success / Drop-outs
Demographics
Hypotheses tested
Present = Results + Discussion versus Results then Discussion:

34. Results Slides
Select the minimum number of charts and/or tables that fully inform your audience of your results
Where appropriate, graph numerical data rather than presenting numbers in tables

35. Formatting Graphs
Label the axes of a graph, and explain the physical meaning of the variables being plotted
X-axis for independent/predictor variables, y-axis for dependent/predicted
For easy comparison, keep scale and size on graphs similar

36. Discussion Slides
Organize this section according to hypotheses, and how the results relate to each
Relate findings to background literature
Discuss unanticipated findings and possible alternative explanations

37. Conclusion When summarizing, don’t forget about your key message
What are the Broad Implications?
Next Steps in your research
Clinical Implications of your research

38. Don’t forget formatting
Keep it Simple (KISS)
Avoid Crowding
Make sure artwork/backgrounds/templates enhance your presentation
Estimate about one minute per slide
Use at least a 20 point font size
Spell Check & Eyeball

39. 3: PREPARING YOUR POSTER PRESENTATION
SKIP TO SECTION 4: PRESENTING

40. 3A: Getting Started

41. Create one BIG slide In Power Point (2007):
Select <Design>, <Page Set-up>
In the “Slides Sized For” drop down box, choose <Custom>
Enter Width and Height dimensions. E.g.: 4’ X 6’ = 48” by 72”
Limitation:
Limitation of 56” for either dimension
Create at half size, then print at 200%
Consider: Image size and distortion

42. Less is more… Edit the text mercilessly
You will be there to explain
Think of the poster as a composite slide show
Let your figures do the talking
Make sure they are self explanatory
Figures limit text

43. Size Matters… Space available Traveling? Production limitations
Orientation:
Portrait or Landscape?
E.g. 4’ wide x 6’ long OR 4’ long by 6’wide?
Traveling?
Consider how you will get to your presentation (e.g. plane).
Method for carrying poster – is it appropriate?
Production limitations
Does the Printer/Laminator you will print on have the capacity to handle the job

44. Other elements: Required elements or formatting?
Refer to the organizations web site for details.
Color choices
Formatting requirements (e.g. font sizes).
Essential items to include (e.g. abstract).

45. Don’t forget your abstract!
In many ways your poster is like an illustrated abstract
When preparing your poster, you’ll likely use the text in your abstract to populate your text boxes

46. 3B: DESIGNING your POSTER presentation

47. The very first poster I created…
Blue background – looks good on the screen bad when printed
Take home message – secondary or hidden!
Text occupies prime real estate!
What does an image that looks like the Death Star have to do with safe driving?!

48. Layout Title Section Take Home Message Results Kitchen Sink
SUMMARY OF FINDINGS
Take Home Message
Results
Kitchen Sink

49. Arrange presentation in columns
Formatting
SUMMARY OF FINDINGS
Text
Font Style: Regular.
Font Size: >24 point.
Assume a 4’ reading distance.
Major Headlines
Font Style: CAPS
Font Size: >40 point 1 2 3 4
Arrange presentation in columns

50. Title Section Title Affiliation Logos List Authors
List author affiliations

51. Summary of Findings section
AKA, conclusion
Position at top, just below title
Contains “take home” message

52. Results section Message Importance Use Imagery Take Home Message
Most Important
Less Important

53. Kitchen Sink Include all necessary sections here:
Background / Introduction
Objectives
Methods
Abstract
You will need to be:
Brief, concise, to the point, short and snappy, terse, etc – again Less is More

54. 3C: Some more examples

55. Your eyes are drawn to these results
Results presented visually
White-space emphasizes
Numbers embedded (versus tabular format)
Call-Out with key finding

56. Imagery emphasizes take-home message
Callout used to summarize

57. Infographic Examples

58. 3D: Providing more information – QR CODES

59. Quick Response Codes
Given the rise of smart-phones, you can easily add a Quick Response Code to your poster
It’s basically a hyperlink

60. Quick Response Codes Many uses
Contact Info:
addresses, institutional info
More information
A link to the source journal article
NOSM (

61. The Cheat Sheet!
Essentially serves as a guide for your poster presentation.
Can be helpful if:
Someone else is presenting your work
To assist you in presenting
As a reference for future presentations of the poster

62. Notes highlighting each sections significance
The Cheat Sheet!
Original poster
Notes highlighting each sections significance

63. 3E: poster PRODUCTION

64. Pre – Production Before printing, make sure you:
Spell Check and Eyeball:
Power Point can do this
Review:
With other authors and lay people
Preview:
Print on 8.5 by 11. Do you like how it looks?

65. Printing and Laminating
Costs:
Private ~$10/sq. foot
Lakehead University ~$3/sq. foot
Turnaround Time:
Private ~ can be very quick!
Lakehead University ~ 1 to 2 days

66. Printing and Laminating
Pro: Increases durability, Con: Cost (its worth it!)
I’ve used Thunder Bay Book Bindery in the past
Cost: Approximately Between ~$2/sq. foot
Turnaround Time: Half a day

67. 4. PRESENTING

68. 4A. Pre-presentation

69. Know the Schedule If Podium Time and location of presentation
If on a panel, speaking order

70. Know the Schedule If Poster Time and location for putting poster up
Be (and not be) at your poster
When the poster should be taken down

71. Practice! For both, practice your presentation(s) before hand
Poster specific practice:
30 second take home message presentation
3-5 minute presentation
1 minute lay presentation

72. Practice!
Be sure to practice in front of a lay audience and co-authors to see how your presentation goes over

73. Anticipate Anticipate possible questions and prepare responses
Even better, you could prepare supplementary slides or material that address these possible questions!

74. Come prepared For obvious reasons: Further for podium presentations:
a copy of your presentation to yourself
Also bring a copy on a memory stick
Further for podium presentations:
Be prepared to give your presentation sans slides (e.g., bring a hard copy)

75. Come prepared You may also consider bringing: Water Business cards
Comfortable shoes
Cheat Sheet

76. 4b. Delivery

77. Delivery Tips Podium: Relax, smile, and have fun!
Try to lose the computer – don’t hide behind it
Where it makes sense too, use a pointer (point at screen not projecter)
Gesture to accentuate points
Relax, smile, and have fun!
Speak to your audience & make eye contact.
Use a pointer or your mouse arrow to highlight the important points as you go.
Gesture: Use gestures to accentuate a thought.

78. Delivery Tips Poster: Greet people Walk them through your presentation
Be enthusiastic, relax, and smile!
Encourage questions
Offer handouts, cards, if necessary
Speak to your audience & make eye contact.
Use a pointer or your mouse arrow to highlight the important points as you go.
Gesture: Use gestures to accentuate a thought.

79. Voice Speak with enough volume to be heard Rate – Variety is the key
Remember your audience
AJAC
(avoid jargon and acronyms)
Speak with enough volume to be heard by everyone in the room.
It’s a given: slang, and profanity

80. Dealing with Questions
Anticipate possible questions
Its ok to request that questions are saved until the end
Do not cut short the person who asks the question unless you can't understand what is being asked or the person is not succinct in posing the question.
Given the strict time limit, its ok to request that questions are saved until the end of your presentation.
Go to the presentation aware of possible questions which could be posed. Know how you would respond to each question that you anticipate.
Listen carefully to any question asked. If it is unclear, rephrase the question.

81. Dealing with Questions
Listen carefully to any question asked
Before answering, think before you answer and answer concisely
Listen carefully to any question asked.
If it is unclear, rephrase the question
Repeat the question to start your answer
To make sure you’ve understood the question
To ensure others hear the question

82. Dealing with Questions
For podium presentations, be sure to repeat the question to start your answer
Involve your whole audience—do not simply direct your answer to the person who poses the question
Listen carefully to any question asked.
If it is unclear, rephrase the question
Repeat the question to start your answer
To make sure you’ve understood the question
To ensure others hear the question

83. Dealing with Questions
Things to be aware of:
Appearing defensive – you should expect questions
Being drawn into a heated argument with a member of the audience
Listen carefully to any question asked.
If it is unclear, rephrase the question
Repeat the question to start your answer
To make sure you’ve understood the question
To ensure others hear the question

84. Deferring Be honest—if you do not know the answer, offer to follow-up
Keep your promise - follow through!
Tag Team!
Its ok to Defer, but make sure you follow through as promised.
Tag Team!If other members of your presentation are in the audience, you can also draw on their particular areas of expertise – just be careful not to put them on the spot.

85. Deferring, some examples
"You and I can discuss that after the conclusion of the presentation...“

86. Deferring, some examples
" I do not have that information readily available. Please meet me after the meeting, I will get your name... and get back to you next week.“

87. Deferring, some examples
“I would like to address your question later on when I cover...“

88. QUESTIONS?

89. Helpful RESOURCES

90. Graphics Links
Thanks to Hillary Maxwell, Research Coordinator, Centre for Applied Health Research, for providing the following graphics links…

91. Hillary’s curated list for 2019
Photos
Icons
Fonts
fonts.google.com (includes popular pairings)
Color Schemes
Color.adobe.com
Coolers.co
colorbrewer2.org

92. Graphics Links: Vectors / Icons
Nounproject.com *

93. Graphics Links: Photos
(formerly stock.xchng)

94. Graphics Links: Fonts http://www.dafont.com/ (fonts)
(suggested font pairings)

95. Graphics Links: Other Stuff
(backgrounds)
(customizable QR codes)
(bit o' everything)
(colour palettes - free membership required)