1. Welcome to the
Tuesday 15th April 2014

2. 2

3. Are you too small for a crisis?3

5. 5

6. What are your options? 6

7. A local story 7

8. Someone rang the NOTW The NOTW rang the owner The owner rang me
I rang the NOTW 8

9. The only option is to plan!9

10. What impact will it have?
What can go wrong?
What impact will it have?
How will you control it? 10

11. Control the information and your reputation
Communicate openly and honestly
Gather the facts
Inform staff
Agree statements
Make the media your friend – help them do their jobs 11