1. NZAAA Conference June 2016
Richard Donnelly
Manager – Super Air

3. What’s driving change? Competition Consumers Environment Society
Technology
Society
Conversations are being had around the world about
The value of agriculture
Food safety
Water quality and scarcity
Profit per hectare
Greenhouse gasses
The emerging countries of Brazil, Russia, India, China and Africa are having more and more influence on our business – we have to be competitive on the world stage
We’re ‘on’ and accessible 24/7 with the internet and new technologies transforming the way we go about our daily lives (and the way our farmers run their businesses)
Our customer base is consolidating. Farms are getting bigger, and with size comes a higher level of in-house expertise and more buying power.
There’s a shift in focus from traditional nutrient requirements of NPKS, to exploring the possibilities of new chemical and biological technologies.
Legislative change is influencing our freedom to operate our business and our farmers’ freedom to farm.
We also need social licence to operate from a community who wants to protect the environment and leave it in great shape for future generations, and who cares about where their food comes from and how it was produced.

4. The opportunity
The population continues to grow and they all need feeding
Consumers want safe ethically produced produce
Technology will change the landscape and provide new opportunities
The NZ brand is strong but needs to be cultured and grown
How do we feed the richest consumers who are willing to pay a premium for real food
What does all of this mean for YOUR BUSINESS in the next 10 years…?
The opportunity is clear to me, the need for safe real food exists and will grow, we cant afford to feed the 40 million that we can, we need to feed 20% of the most affluent people in the world focus on the one meal a week that you want to impress – date night?

5.
Innovating
PGP programme continues launched Spreadsmart last autumn allows aerial variable rate fertiliser to be applied automatically a the plane fly's according to slope and aspect
MitAgator, spatial planning tool to reduce sediment and P loss from hills and provide mitigation strategies
N – Guru uses N soil test data to show where the best return for the nitrogen spend is

7. Safety Safety remains our number one focus
Supporting safety industry wide with more safety targeted than general sponsorship contribution
Contribution to “Down to the wire” campaign
AIRCARE/Spreadmark code important with NZAAA administration