1. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE FINNISH WAY TO DIGITAL TV DIGITAL TV FORUM FINLAND

2. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Hard Facts: TV in Finland ca 2,2 million tv-households (ca. 5 million inhabitants) Daily viewing time ca 160 minutes in 1999 (150 minutes in 1998) Annual tv-fee 148 (165 from 1.7.2000) per household national tv-services: YLE TV 1 & TV 2, MTV3, Channel 4 Finland (70% coverage) and SVT Europe in coastal Finland 6 national radio services (5 YLE + Nova) terrestrial analogue radio and tv broadcasting by Digita Ltd (now YLE 100% by 31.3.2003 YLE 66% - Sonera 34 % after approval by the competition authorities) annual transmission costs ca 31 per tv-household

3. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg The Milestones of Digital TV in Finland 31.12.1995: first report of the Ministry of Transport and Communications: The Strategy for Broadcasting - Radio and Television 2010 15.4.1996: 2nd report of the Ministry: The Digitalization of Broadcasting in Finland 18.5.1996: The principal decision by the Government of Finland on digitalization of broadcasting in Finland 10.2.1997: Digital TV Expert Group of the Ministry was appointed 15.7.1997: digital satellite service (DVB-S) TV Finland launched 25.9.1997: first DVB-T (8k) - test transmission with the YLE transmitter in Espoo Kivenlahti 15.5.1998 3rd report of Ministry from its Digital TV Expert Group 16.6.1998 Digital TV Forum Finland established 23.6.1999: The licences for national digital commercial tv-channels and a multiplex for YLE for public service broadcasting were granted by the Government for 10 years, from 1 September 2000 to 31 August 2010

4. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Main Goals: to compete with content and services - not with technology i.e. to build a uniform technical platform to customers on which to compete For a small market like Finland right timing and scale is essential: we cant lead the way, but we try to ride with the second wave when everything is ready, tested and affordable small markets need close co-operation: –between terrestrial and cable –public service and commercial companies –Finnish speakening majority and Swedish speakening minority –even between the hardest rivals!

5. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Comparison of digital TV platforms: UK (ca 24 million TV-HHs):UK (ca 24 million TV-HHs): –Satellite: 19% –Cable: 25 %connected –only terrestrial services: 70 % (ca. 4 million TV-HHs):Sweden (ca. 4 million TV-HHs): –Satellite: 20% –Cable: 63% connected –only terrestrial: 17% Finland (ca. 2,2 million TV-HHs):Finland (ca. 2,2 million TV-HHs): –Satellite: DTH 4 % + SMATV 6 % = 10% –Cable: 41 % connected –only terrestrial: 49 %

6. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Principle solution of the distribution : The terrestrial distribution is the basic way to reach every Finnish household owned and operated by Digita Ltd Cable must carry all national services and add their own services Satellite service reaches Finnish citizens even abroad (TV Finland)

7. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg API-evolution and the launching of digital TV in Europe 19982002199920002001 2. wave: Finland, Ireland, Portugal, Norway,... DVB MHP API (DVB-J) 1. wave: UK, Sweden, Spain OpenTV HTML Media Highway MHEG-5 No API

8. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg A new unique national approach in Finland: Mux A Mux B Mux C Public service: Yle TV1D, TV2D, 24, +, FST-D... Commercial services: MTV3 D CityTV Sports channel Wellnet Commercial services: Nelonen D HM: Movie Channel WSOY: Education Ch. Canal+ Co-operation is critical! National profile: EPG, supertext CA, SAS, SMS... DVB MHP API… NorDig 2 receiver Pay-TV Competing services Common platform Consumers Pay- TV

9. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg 100% Co-operation agreement (6 months) State Council granted licencees 23.6 MTC 23.12 Switch-off 1.9. Launching period ( 1 year) 1.9. 31.8. Digital commercial tv-licencees (10 y) MTC: New grants licencees? Network population coverage 70% DVB MHP API NorDigII STB:s SI-Navigator, 16:9 EPG, interactive services The Digital TV Process in Finland 1999200020012002201020072003 MTC: Ministry of Transport and Communications Analog commercial tv-licencees -31.12.2006

10. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE FINNISH USER INTERFACE (EPG) DATA BROADCASTING ADDITIONAL TV-SERVICES: programme related additional information, TV-Guide... OTHER MEDIASERVICES: - data carousel:web broadcasting, superteletext... APPLICATION PROGRAMME INTERFACE (API) TV - SERVICES navigator (ESG), tv-set control... TV-PROGRAMMES/ CHANNELS RADIO/AUDIOCHANNELS SAS, SMS, CA INTERACTIVE DISTANT SERVICES: ordered services, e-mail, Internet... PAY-TV, PPV... RETURN CHANNEL CUSTOMER MANAGEMENT

11. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE COVERAGE OF THE FINNISH DIGITAL TV-SERVICES Whole population Nationwide services: - TV1D - TV2D - MTV3D - Nelonen D - Canal+ - additional services Regional services: - regional windows of YLE - regional commercials - City-TV Target group services: - Yle: 24, FST D, YLE Plus - Helsinki Media Film Channel - WSOY Educational Channel - The Finnish Sport Channel - Wellnet Channel - netcasting Interactive services: - YLE Information Society Services - data/web broadcasting person telephone, e-mail push-channels Internet WWW, games The Finnish User Interface (EPG)

12. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Internet Net Services Television Services The Digital TV Is More Than Just Better Television - its The Digital Interactive Media Service Platform

13. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Information Society Services in the Digital TV Services of YLE DigitalTV Receiver with a return path INFORMATION SERVICES Access to public information from ones home PUBLIC TRANSACTIONS: Easy and secure billing, paying, signing, identification etc. PUBLIC DISTANT SERVICES: Access to public services from ones home ORDERING: Home shopping of public documents, educational material etc. E-MAIL E-mail to every Finnish citizen at home INTERNET-WWW Internet access to every Finnish home User friendly USER INTERFACE = YLE offers access to these services as a part of its licence fund public TV services = YLE offers links to these services of Internet Service Providers and Telecoms

14. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg TV1 TV2 TV3 TV4 The History of TV Penetration In Finland % Households

15. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg The History of TV Penetration In Finland % Households

16. The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg Digital era ? Mux D ? Mux N ? Mux F ? Mux E 31.12.200627.8.2001 launchingtrials PAL-era 25.9.1997 Mux C Mux A Mux B 1.9.2000 trials 1.4.2001 Simul -cast tech. trials Nelonen, Helsinki Media Film, WSOY, Canal+ MTV3, City-TV, Sport Channel, Wellnet YLE: TV 1, TV 2, 24, Plus, FST-D… TV1 (YLE TV 1) TV2 (YLE TV 2) TVS (SVT/TV4) TV4 (Nelonen) TV3 (MTV3) Population coverage:35%50% 31.12.2001 70%100% TRANSITION FROM ANALOG TO DIGITAL TV-DISTRIBUTION IN FINLAND THE PROPOSAL OF THE FINNISH DTV-OPERATORS 22.12.1999 TV-DISTRIBUTION NETWORKS: