1. Fresh Fruit & Vegetable Program Target and Outreach

2. FFVP Legislation Farm Security and Rural Investment Act 2002
Child Nutrition and WIC Reauthorization Act 2004
Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations Act, 2006
The Consolidated Appropriations Act of 2008
The Food Conservation, and Energy Act of 2008

3. Funding July 1, 2010 - $101 million July 1, 2011 - $150 million
July 1, 2012 and beyond $150 million +
Based on previous year’s allocation as adjusted by annual change in the Consumer Price Index (CPI)

4. FFVP Program Overview FFVP offers free fresh fruits and vegetables
Selected elementary schools in the 50 States, the District of Columbia, Guam, Puerto Rico and the Virgin Islands
FFVP targets elementary schools with highest percentage of children certified for free and reduced-price benefits
Annual application required
FFVP available during the school day, outside of the lunch and breakfast periods (and not during summer school)

5. State Responsibilities
Actively work with high need schools to bring them into the program and ensure they complete an application
Eligible high need schools must be given every opportunity to submit an application to participate in the program
Determine the per-student allocation, $50-$75

6. State Responsibilities
Notify high need schools of their priority status for participation
Target and conduct outreach to schools with highest free and reduced price enrollment
Key selection criteria: schools with highest percentage of free and reduced price enrollment

7. FFVP School Criteria Must be elementary level
Must represent the highest percentage of students certified for free and reduced price benefits
Must participate in the NSLP
Must complete an annual application
Must agree to widely publicize the Program within the school
Elementary level as defined by the State.

8. Determine # of Students
To determine the number of students that can participate in the Program within the required per-student allocation range of $50-$75:
$174,005 July allocation (Max of 25% of total made available) $522,215 October allocation $696,220 Total for School Year
$21,000 Administrative funds retained by State
=$675,220 Available to schools
Range of students that can participate:
$675,220 / $50 = 13,504 students
$675,220 / $75 = 9,002 students
After the range of students has been determined, States should determine the per-student dollar amount they want to fund and begin the outreach process to eligible high need schools.

9. Outreach Steps
Order elementary schools from highest percent F/RP enrollment to 50% F/RP enrollment
Determine number of schools that could participate with available funds
Conduct targeted outreach to highest need schools
Conduct general outreach to schools at 50% F/RP enrollment and above to inform them of the program
*If there are more schools in the high need category than can be funded, States may choose to only notify the high need schools.

10. Other Outreach Efforts
Explain program benefits for students and FFVP contribution to school
Local Wellness Policies
Healthier School Nutrition Environment
HealthierUS School Challenge
Working with National, state, and local partners

11. The Application Process
Schools with well written applications and low free and reduced price enrollment cannot be selected over schools representing high need
Key selection criteria
schools with high percentages free/reduce price enrollment
Yearly applications required
At State agency’s discretion, schools meeting requirements in subsequent years may simply submit updates to application on file

12. Fresh Fruit and Vegetable Program
For More Information Schools should contact their State Agency