1. Make MITRE History Today Celebrating MITRE’s 60th Anniversary
March 2018
Make MITRE History Today Celebrating MITRE’s 60th Anniversary

2. 60th Anniversary Celebration Program Overview Anniversary date: Saturday, July 21
Year-long cadence of activities to emphasize how MITRE is “making history today”
Objectives:
Build on activities already underway (microsite, interactive timeline, employee events, videos)
Instill enthusiasm and employee pride about MITRE’s heritage
Celebrate our historical success as a way to articulate our vibrant future to our stakeholders
Increase awareness of MITRE’s contributions to drive thought leadership and support recruiting
Audiences:
MITRE staff
Existing and future sponsors
Potential employees, partners, peers and media
Board of Trustees

3. SUMMARY: Current Plan vs. Proposed
CURRENT PLAN “Internal focus”
PROPOSED PLAN “Internal and external focus”
Objectives:
Workforce engagement (primary)
Minimal external engagement beyond some digital and social media promotion
Workforce engagement
Engage sponsors; create awareness of MITRE heritage and innovation among industry, influencers and media
60th Site (FJ: 60)
Document Your Work Toolkit
Home Movie Days
“Yesterday, Today and Tomorrow” tech displays in Bedford and McLean
Celebrate 60th at existing employee events (BBQs, etc.)
SAGE physical and online exhibit
All activities at left plus:
60th Anniversary Celebration Gala – McLean
Explore hosting in June during Board of Trustees meetings
Attendees: current / potential sponsors (government and commercial), BoT, partners, industry, and peers
Secondary focus on external engagement
“Yesterday, Today and Tomorrow” online displays shared on social media channels
Updated timeline on mitre.org (See it here)
SoMe: “60 things you didn’t know about MITRE”
Explore historical documentary leveraging timeline content, featuring employees / sponsor milestones
Create videos highlighting “modern face” of MITRE with new employees, millennials and the contemporary work
Explore ‘learning wall’ highlighting sponsor accomplishments over course of MITRE’s history