1. IBM Cloud Private Storage Realize as-a-service benefits with a managed, dedicated storage cloud for traditional and IBM workloads
Name
Title

2. Enterprises are moving aggressively to cloud.
Massive shifts in business and technology are disrupting economies and societies—how we live our lives.
Enterprises are moving aggressively to cloud.
68% of tech leaders say migration to cloud is their top action for modernizing their app portfolio.
Enterprises must secure their data.
68% of businesses lack the ability to remain resilient in the wake of a cyber attack.
Enterprises are digitizing everything.
72% of businesses believe they are susceptible to digital disruption in the next 3 years. Only 14% believe they can act quickly enough.
Enterprises are investing in AI.
81% of IT leaders are already investing in or planning to invest in AI.
We all know that the market and technology are shifting.
Value not in infrastructure, but rather in the data, security and use of the data.
If you look at this chart, there are basically two themes – cloud and data.

3. Enterprise Cloud Adoption
Cloud Private Storage
Enterprise adoption of cloud is not private vs public, or on-premises vs hosted. Companies are doing combinations of all of the above.
Enterprise Cloud Adoption
Internal Private
Hosted Private
Public
60%
58%
57%
Digging into cloud for a bit, the adoption of cloud is not one size fits all.
source: Forrester, Data Global Business Technographics Infrastructure Survey, 2017
Base: 982 North American and European enterprise infrastructure decision makers (1,000+ employees)

4. Today’s Hybrid, Multicloud reality presents
new opportunities, as well as new challenges…
$438B in 2020
18-20 CAGR 15%
$609B in 2020
18-20 CAGR 18%
A real world look at multicloud
Share of enterprise customers using multiple clouds
94%
Private
Clouds
Public Clouds
& SaaS
Dedicated
Clouds
Share of enterprise customers using more than one public cloud provider
67%
Traditional IT
$640B in 2020
18-20 CAGR -9%
Because cloud not only creates all these new opportunities, it also creates a new reality for IT leaders. A hybrid, multiloud world.
In fact, 94% of enterprises today have multiple clouds – mixing public, private, dedicated and countless SaaS applications, and that trend will continue, with rapid growth in all three flavors of cloud through at least All while continuing to make significant investments in traditional IT.
This presents some new challenges and concerns for IT leaders, that must operate and maintain business as usual, even with more complex, hybrid and multicloud environments.
82% are concerned about how they will connect all of these clouds, and traditional IT.
73% need better ways to move apps, workloads and data between these clouds more effectively.
67% worry about how they will manage this new mix of cloud and environments in a consistent way, across vendors, without introducing new security and compliance risks.
Even for those looking to aggressively move more to the cloud today, it will be a journey.
Source:
Movement between clouds
73%
priority
concern
Connectivity between clouds
82%
priority
concern
Consistency of management
67%
priority
concern
Source: IBM MD&I; :McKinsey research

5. Modern Hybrid Cloud Architecture
IBM GTS Hybrid Cloud, Multi Cloud strategy Modular and compose-able architectures, built off the existing enterprise base
Modern Hybrid Cloud Architecture
SaaS
Today’s Enterprise Reality
Orchestration Management
Security
DevOps
Services
Service Management & Data Governance
DevOps & Orchestration Security
Business initiatives drive cloud transformation
Enterprises are evolving to modular hybrid cloud architectures
Containers, services libraries, Cloud Foundry enable the underlying platform
Choice of technology no longer limited by deployment type
Public Clouds
PaaS
CaaS
(Network, Storage)
Data API
Infrastructure
IaaS
Larger transformations require a modern hybrid cloud architecture
Application & Data Integration Middleware
DevOps
Orchestration Management
Security
Services
PaaS
Private Cloud
CaaS
IaaS
Orchestration Management
Security
Enterprise cloud journey starts here
ALM
Middleware
Enterprise Infrastructure
VMs

6. Cloud Private Storage
The journey to the cloud from traditional IT has multiple entry points and drivers for cloud adoption
To further complicated matters, enterprises come to cloud through many different entry points.
Even the same company can enter into the cloud journey from multiple places.

7. Consistency across hybrid cloud deployment models
The choice of technology is no longer limited by the choice of deployment, providing the flexibility to deploy and manage applications in a truly hybrid cloud environment
IBM Cloud Private
IBM Cloud Dedicated
IBM Cloud Public
Single-Tenant on Premises
Infrastructure, Runtimes & Services
Subset of public cloud services. Integration with on-premises software & services
Built with open standards, preventing vendor lock-in
Single-Tenant on IBM Cloud
Virtually isolated Infrastructure & Runtimes
Dedicated, Shared & Isolated Services
Multi-Tenant on IBM Cloud
Shared Infrastructure, Runtimes & Services
Our IBM Cloud strategy is: choice with consistency—anchored on our use of Kubernetes and container-based technology—to unify IBM Public Cloud, Dedicated Public Cloud and IBM Private Cloud environments.
This approach is also extensible to enabling a multi-cloud model through support of any hosted Kubernetes-based environment, in any public or private cloud footprint.
Enabled for Hybrid
Consistent runtimes
Common core services
Integrated

8. IBM has a range of solutions for storage: public, dedicated, and private cloud, and traditional storage.
Transformation and consulting services
Resiliency services
Management solutions
Storage array
Storage array-utility
IBM Cloud Private Storage
IBM Cloud
IBM is ready to help in each of the previous three pillars
At the bottom you can see four different ways storage can be purchased from IBM.
Those storage offerings can be supplemented with three optional services that can be added to the clients’ solution.
- Transformation and consulting services
Resiliency services
Management solutions
In this session we are going to dive into IBM Cloud Private Storage.
IBM-managed
OPEX
Public
STaaS: Storage as a service

9. IBM Cloud Private Storage
Building a hybrid cloud strategy
NEW
Cloud Private Storage for Traditional workloads
Cloud Private Storage for IBM Cloud
Hybrid Cloud
Enterprise block and file storage
Object storage
Enterprise block and file storage
Direct fiber connection
Because cloud not only creates all these new opportunities, it also creates a new reality for IT leaders. A hybrid, multiloud world.
In fact, 94% of enterprises today have multiple clouds – mixing public, private, dedicated and countless SaaS applications, and that trend will continue, with rapid growth in all three flavors of cloud through at least All while continuing to make significant investments in traditional IT.
This presents some new challenges and concerns for IT leaders, that must operate and maintain business as usual, even with more complex, hybrid and multicloud environments.
82% are concerned about how they will connect all of these clouds, and traditional IT.
73% need better ways to move apps, workloads and data between these clouds more effectively.
67% worry about how they will manage this new mix of cloud and environments in a consistent way, across vendors, without introducing new security and compliance risks.
Even for those looking to aggressively move more to the cloud today, it will be a journey.
Source:
Traditional workloads
IBM cloud workloads
Mission Critical workloads
Real-time Analytics
Mission Critical workloads
On-premises or IBM data Center
IBM Cloud
Hybrid
Private
Public
Source: IBM MD&I; :McKinsey research

10. 79 percent lower cost in year one* >1 EB 60+
IBM Cloud Private Storage is an as-a-service offering in a hosted, dedicated storage cloud.
Tailored solution for your journey to Cloud
Boost business agility
Gain peace of mind
Multiple highly scalable Data Tiers are available in both private storage cloud and dedicated storage cloud models that allow you to run both private and public workloads on IBM Cloud.
Pay-per-use operating expense model empowers you to support business unit strategy with financially flexible storage IT.
Fully managed, trusted, dedicated offering helps you reduce IT expenses and data security issues without having to manage it.
To help our customers address these challenges IBM Services has introduced a new offering called IBM Cloud Private Storage,
CPS is a standard list price, fully managed storage offering.
First, this offering provides Improved business agility:
Pay per use and OPEX model give control to the financial side of the organization or CFO.
This gives them a predictable storage expense including 79% lower in the first year compared to a traditional capex expense
As storage needs grow clients can scale up to use more storage, but with a known storage expense that can be supported by financial team planning
Better peace of mind:
IBM-managed private cloud environment gives CIOs confidence in their data security and availability without needing to own the storage.
IBM GTS manages over 900 PB of storage today under custom or outsourcing agreements.
WE take care of managing the storage industry’s technology transformation.
Tailored solution for your data:
Third, we have the capability of tailoring our offering to the client’s data by the use of multiple data tiers for block and file storage.
Unlike other competitors this is not a one size fits all approach, so we can meet a broad range of a client’s performance and data efficiency needs.
79 percent lower cost in year one*
>1 EB
storage under management*
60+
IBM Cloud data centers WW
*The performance data discussed herein is presented as derived under specific operating conditions. Actual results will vary.
-79% reduction is comparing CAPEX purchase cost to OPEX expense in the first year at IBM published list pricing
-IBM ® Services is managing over 900 PB of client storage, as of August 30, 2017

11. IBM Cloud Storage for traditional workloads Multiple data tiers deliver service levels of performance and availability.
All-flash file storage
All-flash NAS array
As low as USD 0.16/GB/mo.*
2-4 IOPS / GB – up to 350K per device
99.99% availability
All-flash block storage
Low latency all-flash array
As low as USD 0.16/GB/mo.*
4-6 IOPS / GB – up to 500K per device
99.99% availability
Performance file storage
Business-critical NAS array
As low as USD 0.12/GB/mo.*
1 IOPS / GB – up to 100K per device
99.99% availability
Performance block storage
Business-critical SAN array
As low as USD 0.12/GB/mo.*
1 IOPS / GB – up to 100K per device
99.99% availability
The offering consists of five different data tiers.. This is a storage cloud and supports solutioning block or file storage. We have 5 data tiers in this release, 2 block tiers and 3 file data tiers.
Customers can have one, multiple or all 5 of these data tiers in their individual storage clouds in each location.
Listed here are service levels …
Transparent pricing
Standard file storage
Cost-efficient NAS array
As low as USD 0.08/GB/mo.*
0.5 IOPS / GB – up to 75K per device
99.99% availability
*Pricing in USD, subject to change, and may vary in other countries.

12. IBM Cloud Storage for traditional workloads Here’s how it all works.
75791_ _ _89
IBM Cloud Storage for traditional workloads Here’s how it all works.
Servers
You choose:
Location: IBM data center or on premises
Billing type: Based on written or allocated data
Management location: Remote or in-country
Data tiers: Which and what capacity of each tier
50 TB minimum per tier (175 TB performance block, allocated)
IBM:
Installs storage hardware and software and retains title
Provides tools for support and enhancement requests
Manages infrastructure: allocates, provisions, upgrades
Monitors storage through proactive reporting, health checks
Interfaces to the host network
Completes installation and turns it over to do data migration
All-flash block
Performance block
IBM Cloud Private Storage
All-flash file
Performance file
To summarize how Cloud Private Storage works, here we illustrate the customer choices, and then what responsibilities IBM will perform
Go through slide
Storage array hardware and software
Installation costs including project management
Tools to manage storage
Management labor including storage array and storage network, and offering DPE
Monitoring
Setup and management of replication on Cloud Private Storage arrays
Integration with LDAP
Encryption
Capacity reports to enable billing
Standard file
Backup/DR storage (cloud or on-premises)

13. IBM Cloud Storage for traditional workloads To users, it’s a technology black box delivering data capacity you need as you need it.
Consume the storage you need when you need it, paying only for the data you use.
This can give you seemingly unlimited scale and flexibility in your storage IT as business needs change.
Available capacity
80 TB written
50 TB written
100 TB LUN
65 TB LUN
40 TB LUN
6 TB written
Pay for either storage which is written or allocated (client’s choice), as measured by the storage device, before data optimization.
This slide includes a diagram that shows an example of the capacity available to the client from the data tiers with arrows pointing upward toward:
- 100 TB LUN of which 80 TB is written data
40 TB LUN of which 6 TB is written data
65 TB LUN of which 50 TB is written data

14. IBM Cloud Private Storage for IBM Cloud Dedicated storage options
IBM Cloud Object Storage Dedicated
Workloads
Workloads
Direct Link Dedicated Hosting
In our next release, Cloud Private Storage will offer dedicated cloud storage.
This allows our clients to realize the operational benefits of running workloads on public cloud, but with the security of dedicated storage.
We’ll start our dedicated cloud storage options with a Direct Link option to IBM Public Cloud and Dedicated IBM Cloud Object Storage.
*NEW * Dedicated Cloud Storage
Private Cloud Storage
Public Cloud Storage
© Copyright IBM Corporation 2016

15. IBM Cloud Private Storage for IBM Cloud Dedicated Cloud Object Storage
IBM managed dedicated object storage service on IBM Cloud.
Enables native object workloads such as big data analytics, AI, and machine learning
Single-tenant infrastructure provides compliance and security even in a cloud based deployment
Data at Scale performance and reliability with multi-region and multi-site protection for
Now available as a data tier new in IBM Cloud Private Storage
IBM Cloud Object Storage Dedicated
Workloads
Key Takeaway:
IBM Cloud Object Storage has the most flexible choices of any cloud based solution in the market today. Regardless whether your workload is for active data or archive data, IBM Cloud Object Storage offers clients choice and flexibility of deployment options
Speaking Notes:
IBM Cloud Object Storage is ideal for active workloads where data is frequently accessed (called Standard) and more archive workloads where data is written and less frequently accessed (called Vault). There are many examples of active (Standard) cloud workloads including Cognitive, Analytics, Mobile Data Store, Web App Content, Enterprise Collaboration, and DevOps. There are also many examples of colder data (Vault) workloads including Archive, Backup, Data Retention for Compliance and Business Continuity. The bottom line is that IBM offers clients choice based on their workload to meet specific requirements for performance and cost.
In addition, only IBM offers a Dedicated option for clients that need a single tenant option in a cloud based deployment model for compliance workloads or other workloads that require dedicated levels of performance. Clients can leverage the Dedicated model and manage it themselves for total control or have IBM manage the system for a pure managed service.
Finally, only IBM offers a truly Hybrid configuration where parts of a clients data can reside on-prem and other parts can reside in the cloud. Today, this is a single tenant model and leverages the IBM Cloud Object Storage solution for geo-dispersing data across multiple sites. In the future, this offering will also leverage the public, multitenant offerings for ultimate flexibility for clients.
Only IBM offers this level of flexibility and choice for clients and all at very competitive price points.
IBM Public Cloud

16. IBM Cloud Private Storage for IBM Cloud Direct Link Dedicated Hosting
IBM Direct Link Dedicated Hosting
IBM Cloud Direct Link helps ensure the security of sensitive data to and from the IBM Cloud
Secure: Securely connect single tenant, private storage directly into the IBM Cloud where your compute workloads are running
Dedicated: With a consistent and high- throughput direct connection to the IBM Cloud, move unlimited amounts of data quickly with no additional data transfer costs
High Performance: Combined with industry latest all flash block and file storage for the ultimate low latency cloud storage solution
Cloud Private Storage
All Flash Block or All Flash File
IBM Public Cloud workloads
So what is Direct Link Dedicated Hosting?
Direct Link Dedicated Hosting allows your Cloud Private Storage to be installed in a colocation facility with a direct connection to IBM Public Cloud.
You can run your compute workloads on IBM Cloud but keep your storage separate in a colo.
In the first release we’ll support our All Flash Block and All Flash File tiers with Direct Link Dedicated Hosting.
IBM Cloud Data Center
© Copyright IBM Corporation 2016

17. Public Cloud
Private Cloud
Cloud Storage Options Managed storage solutions across cloud deployments
1 | IBM Cloud - Public
Multi-Tenant on IBM Cloud
Shared Infrastructure, Runtimes & Services
2 | IBM Cloud - Dedicated
Single-Tenant on IBM Cloud
Virtually isolated Infrastructure & Runtimes
Dedicated, Shared & Isolated Services
3 | IBM Cloud - Private
Single-Tenant on Premises
Infrastructure, Runtimes & Services
Subset of public cloud services. Integration with on-premises software & services
IBM Cloud Block and File Storage (Performance, Endurance)
IBM Cloud Object Storage
IBM Cloud Private Storage for IBM Cloud
All Flash Block (with IBM Direct Link Dedicated Hosting)
All Flash File (with IBM Direct Link Dedicated Hosting)
Standard Object (IBM Cloud Object Storage Dedicated)
ONTAP Select on IBM Cloud
VSAN HA (Hyperconverged)
IBM Cloud Private Storage
All Flash Block
Performance Block
All Flash File
Performance File
Standard File
IBM Cloud Object Storage Software On-prem
Mainframe storage
Looking at it another way, you can see the text in green on the far right is the current Cloud Private Storage offering.
We’ll be adding more tiering options in the Dedicated column (remember the 3 pillars of cloud I talked about earlier).
new
IBM Cloud Private Storage offering
Extended IBM Portfolio
© Copyright IBM Corporation 2016

18. Centralized storage infrastructure management team
Centralized, globally consistent, remote infrastructure management
24x7x365 monitoring and management
Can surge resources for increased workload
Can provide management and migration from legacy to Cloud Private Storage
Broad storage skills
Architecture and admin
Block / file / object
IBM and other companies’ storage
Audit and compliance support
Automation
Satisfied
Account
Satisfied
Customer
Technical Agility
Focused Leadership
Global STaaS Delivery
Proven Processes
Best Practices
Enhanced Tooling
Skilled Resources
Dedicated team to CPS worldwide – delivery for all
Skilled and experience storage delivery team
Can … support transition
Work with accounts to transition account delivery to global delivery, often using same resource

19. Cloud Private Storage: Availability
Announced worldwide (Sept 2017)
(21) US, UK, France, Germany, Netherlands, Austria, Canada, Belgium, Finland, Ireland, Italy, Portugal, Spain, Australia, New Zealand, Singapore, Philippines, India, Sweden, Denmark, Norway
Additional countries will continue to be enabled
Process exists to support any customer opportunity

20. What’s in a Name? Not to be confused with: IBM Cloud (was Softlayer)
We are not public cloud, our solution is a private solution
IBM Cloud Private
Use of containers micro-services – We work with this but it is not us.
IBM Cloud Object Storage
We are block and file storage, not object
We are looking to include Object Storage in a future release
IBM Cloud Private Storage – Dedicated On prem Storage as a Service!! That’s us!!
I’d like to pause for a minute here and talk about our name.

21. IBM Cloud Private Storage
For more information – please visit
ibm.biz/cloud_PS

22. THANK YOU

23. Notices and disclaimers
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24. Notices and disclaimers continued
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