1. Chapter 1: Intro to Social Psychology
Part 3: Wed. Jan 23, 2013

2. Random assignment (RA)– into groups
eliminate other possible explanations for results
How is it different from random sampling (RS)…?
Experimental Methods: how are these used?
About 3/4ths of Social Psych research.

3. Less often, social psych uses correlational studies
What is examined?
2 distinguishing factors of true experiments: (Table 1.1)
1. Control & manipulation of variables
2. Random assignment to groups –
What is its benefit?

4. Example of a social psych experiment – In experiments, use IVs and DVs
Independent variables (IV): what is manipulated
Example?
Dependent variables (DV): observed to determine impact of IV

5. External validity – questions related to whether results will generalize
Depends on:
Mundane realism & Experimental realism
(read about these on p. 27 in text)

6. Ethics & Deception IRB protects participants Types of deception: How?
1) False Purpose
2) False Feedback
3) Use of a confederate/actor
Benefits of deception?
Ethical concerns?