1. Roberto Ricossa @rricossa
YOU: The Brand
Roberto Ricossa
@rricossa

4. “Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos, Amazon

5. HOW DO YOU ESTABLISH YOUR OWN BRAND?

6. How do others describe you? Why are you different?
What are you known for?
How do others describe you?
Why are you different?
DISCOVER

7. Is that brand what YOU want? How do you close the gap?
DEVELOP YOUR OWN BRAND
Is that brand what YOU want?
How do you close the gap?

8. Use the right vehicles for each audience Have consistency in messages
COMMUNICATE
Use the right vehicles for each audience
Have consistency in messages

9. FINE TUNE & MAINTAIN YOUR BRAND
Assess your brand regularly
Gather feedback
FINE TUNE & MAINTAIN YOUR BRAND

10. DISCOVER
DEVELOP
COMMUNICATE
MAINTAIN

11. CLOSING
THOUGHT:
CAN YOU
HAVE
MULTIPLE
PERSONAL
BRANDS?

12. Roberto Ricossa @rricossa
YOU: The Brand
Roberto Ricossa
@rricossa