1. International Business Chapter 3 Cultural Influences on Global Business

2. 3.1 Culture Around the World
Culture – a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions.
Subculture – a subset of a larger culture
Ex: Student, Age, Gender, Political party affiliation, music
Cultural baggage – idea that you carry your beliefs, values, and assumptions with you at all times

3. 3.2 Culture and Social Organizations
Family Relations
Society’s Institutions

4. Family Relations Family Units Family-Work Relationships
Nuclear family – group consisting of a parent or parents and unmarried children
Extended family – group that consists of parents, unmarried children, grandchildren, grandparents, aunts/uncles, or others
Family-Work Relationships
Weak family ties to business: little to no connection at all
Strong family ties to business: employees of businesses are typically family members, difficult to separate family from work

5. Society’s Institutions
Education
Gender Roles
Mobility (ability to relocate)
Class system – means of dividing the members of a cultural group into various levels

6. 3.3 Communication Across Cultures
Direct (literal) vs. indirect communication (figurative)
Nonverbal communication
Body language
Appearance
Eye Contact
Touching
Personal Space
Colors
Smells

7. 3.4 Culture Shock
Culture shock – normal reaction to all the differences of another culture
Sequence of reactions:
Happiness
Frustration
Adaptation
Acceptance