1. SPIN DOCTOR ACTION PLANS
DAMAGE CONTROL CENTRAL

2. #1: GENNIFER FLOWERS, 1992

3. DODGE, SPIN, COUNTERATTACK

4. #2 WAIT FOR THE ISSUE TO SURFACE & REACT

5. PREEMPT THE ISSUE, 1995
Long before the national media spotlight began to shine on every twist and turn of his life's journey, Barack Obama had this to say about himself: "Junkie. Pothead. That's where I'd been headed: the final, fatal role of the young would-be black man I got high [to] push questions of who I was out of my mind."

6. #3, I’M YOU

7. #4: SWIFT BOAT RESPONSE

8. #5: George Allen, “Welcome to America”

9. S.R. SIDARTH IN 2006
Campaign tracker, UVA student

10. #5: MEDIA EVENT IN 2010
Sharron Angle, U.S. Senate candidate, speaking to a group of mostly Hispanic high school students on Oct. 15, 2010
"So that's what we want is a secure and sovereign nation and, you know, I don't know that all of you are Latino. Some of you look a little more Asian to me. I don't know that. What we know, what we know about ourselves is that we are a melting pot in this country. My grandchildren are evidence of that. I'm evidence of that. I've been called the first Asian legislator in our Nevada State Assembly."

11. DAMAGE CONTROL?
Reached Monday evening, Allen said "I would never want to demean him as an individual. I do apologize if he's offended by that. That was no way the point.“
Asked what macaca means, Allen said: "I don't know what it means." He said the word sounds similar to "mohawk," a term that his campaign staff had nicknamed Sidarth because of his haircut. Sidarth said his hairstyle is a mullet -- tight on top, long in the back.
But the apology, which came hours after Allen's campaign manager dismissed the issue with an expletive and insisted the senator has "nothing to apologize for," did little to mollify Webb's campaign or Sidarth, who said he suspects Allen singled him out because his was the only nonwhite face among about 100 Republican supporters.

12. #6: OOPS.
Rick Perry Debate Gaffe

13. TOP 10
Letterman and Rick Perry Top 10 List

15. #7: Oh, Hillary