1. Kelman's types
of conformity

2. Compliance Compliance is the most superficial type of conformity
The individual conforms publicly to avoid social disapproval, but maintains their own private opinion
They therefore revert to their former behaviour/attitudes once they have left the situation
Examples?

3. Laughing at a joke you don’t find funny
Going outside to smoke because nobody else in the house is smoking
Wearing a dinner suit to a formal occasion

4. Identification
This is where the individual adapts their behaviour because they value membership of the group
It is a deeper level of conformity than compliance
The individual maintains the behaviour/attitudes of the group even when they away from the group
However, it is still a temporary change, as they are likely to revert back to their old behaviour/attitudes when they leave the group

5. Joining a gang
Becoming a goth
Joining a yoga club

6. Internalisation
This is the deepest level of conformity and is sometimes referred to as ‘true conformity’
It represents a permanent change in the individual’s behaviour/attitudes and results from the views being internalised (taken as one’s own)
In other words, the individual shows conformity to the group because he/she genuinely agrees with their views
This results in both a public and private change in behaviour and/or attitudes

7. Joining a human rights organisation
Becoming a vegetarian
Joining a human rights organisation
Adopting a religion