1. Medical Affairs The Challenge, Our Resources, The Future
Eric B. Grossman MD FACP Senior Medical Director/Group Leader Cardiovascular/Metabolic Pfizer Inc

2. Pressures for Cost Containment
The Challenge
To Industry
Pressures for Cost Containment
Perception: Low Value of Medicines and Pharmaceutical Industry Endeavors

3. Pressures for Cost Containment
The Challenge
To Industry
Pressures for Cost Containment
Perception: Low Value of Medicines and Pharmaceutical Industry Endeavors

4. The Challenge Credibility is questioned Messages are not being heard
To Medical Affairs
Credibility is questioned
Messages are not being heard
Physician choice is being limited
Cost containment has forced “one size fits all” mentality

5. Our Resources

6. Our Resources
Who We Are
Qualifications
Disciplines
Experience

7. Our Resources Expertise Clinical research Education & communication
Knowledge of each stakeholder in healthcare
Ability to work in a complex environment

8. Our Resources
Financial

9. The Future Ensure Credibility Show Leadership in the Medical World
Become an Engine for Providing and Demonstrating Value
Show Leadership in the Medical World
Ensure Credibility
Show Leadership in the Medical World
The Future

10. The Future Show Leadership in the Medical World Ensure Credibility
Become an Engine for Providing and Demonstrating Value