1. Impression ILT Hyperop
Launch Feb. 05
PBO Seminar
Oktober 2004

2. ILT Hyperop • Greater power range than ILT and ILT XS
up to sph D.; to cyl 6.0 D • 2 new products: ImpressionILT Hyperop
ImpressionILT Hyperop XS
• The marketing is target group specific.
• Product concept: spherical front surface with individual progressive/atoric rear surface.
• Parable with ImpressionILT: technical / optical possible
mixed ordering possible
no mixing with single vision
PBO Seminar
Oktober 2004

3. ILT Hyperop Competition
Competitor
Product
Material
sph -
sph +
Cyl
Zeiss
G. Individual
Clarlet 1,67
-12/-17
6,5 4
Clarlet 1.6
-10 10 6
G Top E
Clarlet 1.67
-17
-11
G.HS 9
Clarlet 1.5
-10,5
HOYA
Summit CD
EYAS 1,6
-13
Summit PRO
EyrY 1,7
Nikon
Presio i 13
1,67
-14 5
1,74
-16
Presio i 15
Essilor
Varilux Panamic
Ormil 1.6
-12 8
Stylis 1,67
VariluxComfort
Rodenstock
ImpressionILT Hyperop
incl. XS
MultigressivILT hyperop
Perfalit 1.67
Perfalt 1.67
+6 / +13
PBO Seminar
Oktober 2004

4. ILT Hyperop Advantages for opticians Advantages for end users
• Only Rodenstock offers progressive lenses
in this high range of powers.
• Highest Index in this range of powers.
• Special surface design.
• Normal and short progression lengths.
• With MDM a maximum improvement of the optical parameters is achieved.
• MDM included
• Simple and transparent price structuring
• Highest visual comfort through special surface design and high index.
• Superior optical characteristics through the Individual Lens Technology
• Free choice of frames for normal and short progression, priority choice of smaller frames models in the corresponding ranges of power.
• In many cases, it is the customer‘s first possibility to choose progressive lenses (the competition does not offer such a wide range of powers).
PBO Seminar
Oktober 2004

5. ILT Hyperop Communication
Communication with the optician
Communication with the end user
• Product brochure
• Own category on the price list.
Communication is mainly worked out from ImpressionILT
• No relevant communication.
Main testimony:
No other progressive lens on today‘s market offers such a wide spectrum of powers for (+) lenses.
PBO Seminar
Oktober 2004

6. ILT Hyperop
PBO Seminar
Oktober 2004

7. ILT Hyperop “Technical product information“
“Technical information“ contents.
Product details
Product comparison
General ordering tips
Lens calculation
Specialities in the production
Complaints
“Expandable“ delivery
Linguistic ruling
PBO Seminar
Oktober 2004

8. ILT Hyperop “Technical product information“
Product details
Stamp: as Impression ILT and Impression ILT XS
Engraving: additional „H“ before the base curve engraving
Lens envelope: Envelope label with corresponding official product name
PBO Seminar
Oktober 2004

9. ILT Hyperop “Technical product information“
Product details
„…the design is particularly in tune with those who are very long sighted“
from 8 D there is no „solution“ for a selective lens.
Very strong theoretic front surface - curvature in the plus field
modern lenses are a compromise between good optics and cosmetics
PBO Seminar
Oktober 2004

10. ILT Hyperop “Technical product information“
Product details The non “point by point” refraction causes very high imaging errors especially with high SV plus lenses:
Perfalit 1.5 BK sph +11D Astigmatism in position of wear
PBO Seminar
Oktober 2004

11. ILT Hyperop “Technical product information“
Product details
Example of a virtual, surface optimised progressive lens sph D add 2.0 D
Astigmatism in position of wear
very small far field and basically no near field
astigmatic faults in the near >1.5 D
PBO Seminar
Oktober 2004

12. ILT Hyperop “Technical product information“
Product details
What solution does exist? An aspheric lens E.g.: Cosmolit sph +11.0dpt
Astigmatism in position of wear Refractive power
Correction of the high astigmatic powers
Power decreases towards the outside => negative refractive error in the periphery
cosmetically appearing products, reduction of the center height
PBO Seminar
Oktober 2004

13. ILT Hyperop “Technical product information“
Product details
In order to reduce the aberrations in the periphery of progressive lenses, the focal power in the periphery of the distance must increase and the periphery of the near must decrease.
Focal power
Increase of the power in the distance
Reduction of the power in the near
PBO Seminar
Oktober 2004

14. ILT Hyperop “Technical product information“
Product details
Far
The asperhic overlapping of the progressive surface has an increase in the focal power in the far as a result. The reduction of the power, which is caused by the oblique astigmatism, overlays the power increase that it results in a large distance field free of aberrations. Near In the near area the power decreases through aspheric overlaying and oblique astigmatism. This leads to a very small near field of vision.
=> In order to also offer strong hyperopic people a sufficiently big near field of vision, the ImpressionILT Hyperop has been developed.
PBO Seminar
Oktober 2004

15. ILT Hyperop “Technical product information“
Comparison of the new ImpressionILT Hyperop with the „normal“ ImpressionILT with the power range simply widened from +8 to +11dpt.
„ Impression ILT “
sph Add 2.50
ImpressionILT Hyperop
sph Add 2.50
Maximum peripheral astigmatism = ca. 10% to 15% higher
clearly bigger field of vision
steep and high rise of the peripheral aberrations
PBO Seminar
Oktober 2004

16. ILT Hyperop “Technical product information“
Product details Product advantages: The product marks itself out with:
stabilising of the near field of vision
stronger emphasis on the fields of vision, as the vision fields for collecting plus lenses are additionally small.
and against conventional progressive lenses through:
the individuality
and the non existing base curve effect
PBO Seminar
Oktober 2004

17. ILT Hyperop “Technical product information“
Product details
In the „overlapping area +6 to +8dpt“, „normal“ ImpressionILT and ImpressionILT Hyperop are similar. The weighting of the larger field of vision increases with growing plus powers.
ImpressionILT
sph +8.0 Add 2.0
ImpressionILT Hyperop
sph +8.0 Add 2.0
PBO Seminar
Oktober 2004

18. ILT Hyperop “Technical product information“
Product details
Due to the strongly bent front surface and the high center thickness, for ImpressionILT Hyperop in higher plus ranges the concave measuring value for the addition is higher than the ordered value. This ensures, however, that the addition in the position of wear shows the determined value during the refraction.
PBO Seminar
Oktober 2004

19. ILT Hyperop “Technical product information“
Product comparison
There is no competition in this high field of vision up to +13 D.
PBO Seminar
Oktober 2004

20. ILT Hyperop “Technical product information“
General hints for ordering
mixed order of both product types (ImpressionILT and ImpressionILT Hyperop) are possible, eg with high anisometropia, however we recommend the ordering of a matching pair.
MDM is included in the price of Impression ILT Hyperop and XS. The product can be pinned normally, MDM if desired has to be pinned separately.
It is generally advantageous to order the lens with all individual parameters along with the frame and centring data, so that the real tilting of the lens in front of the eye can be taken into account.
PBO Seminar
Oktober 2004

21. ILT Hyperop “Technical product information“
Complaints
Measuring of powers on the focimeter is not always possible due to the high prisms (up to 18cm/m) and the colour dispersion given in the near reference point. This is particularly the case with normal progression zone lengths and orders at the limits of the power range. In the case of complaints, please send the lenses to Mrs. Katrin Nicke in Munich, as there and in the production the especially equipped measuring instrument SPV1.
ILT Hyperop has very flat rear surfaces, in order to keep the height of the lens as low as possible. => possibility of disturbing back surface reflections.
PBO Seminar
Oktober 2004

22. ILT Hyperop “Technical product information“
„Expandable delivery“
it is not possible to enlarge the range of power over +13.0dpt and under +6.0dpt. In contrast to other products, sph 0 cyl 6 is available (see diagram)
Cylinders over 6dpt are not possible
SPH/CYL
0.0 dpt
+13.0 dpt
+6.0 dpt
+6.0 dpt
+0.0 dpt
PBO Seminar
Oktober 2004

23. ILT Hyperop “Technical product information“
Recommendation:
In the overlapping area of „normal“ ImpressionILT and ImpressionILT Hyperop, we recommend the ILT Hyperop due to the strong emphasis on the field of vision.
PBO Seminar
Oktober 2004