1. The community of promoters for dietary and physical activity prevention

2. INCIDENCE AND MORTALITY ESTIMATES 1970-2010 ALL CANCERS COMBINED – 0-84 YRS – MEN North - Lombardy – MILAN South - Campania – NAPLES Standardized incidence rate (European standard) Standardized mortality rate (European standard) Source: Website I Tumori in Italia www.tumori.net

3. HEALTHY DIET COULD PREVENT 30-40% 30-40% OF CANCERS

4. WHAT IS IT: An organized group of researchers, health planners, consumers, stakeholders AIM: diffusion of a shared information on health determinants The project for subsidizing THE COMMUNITY OF PROMOTERS

5. DIFFUSION OF THE SCIENTIFIC INFORMATION Knew PertinentIndependent 1.on relation between diet/physical activity and chronic-degenerative diseases 2.preventive actions for which effectivenes is scientifically proved The COMMUNITY OF PROMOTERS for

6. INTERNATIONAL PROJECTS SCIENTIFIC INFORMATION: FROM WHICH? EFFICACY STUDIES META-ANALYSIS OF ETIOLOGICAL STUDIES

7. PUBLIC through internet (dedicated web-site) JOURNALISTS through round tables HEALTH PLANNERSconnection with the Italian Disease Control Centre (CCM) PROMOTION OF THE INFORMATION TO The CCM coordinates the Gaining Health program implementation in Italian regions. The Community of promoters helps the CCM

8. What is Gaining Health? GAINING HEALTH is a WHO multisectorial project. It was recently approved by the Italian Health Ministries It is a preventive program against chronic disease (CVD, tumors, diabetes, ecc) covering smoke, diet, physical activity and alcohol The Italian project was signed by 10 Ministries, Italian regions and other local aouthorities