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Presentation on theme: "C."— Presentation transcript:

1 C

2 History The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.

3 In 1886 Pemberton developed Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910, Candler had the earliest records of the company burned. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. Coca-Cola was sold in bottles for the first time on March 12, The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia. Cans of Coke first appeared in The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in Its proprietor was Joseph A. Biedenharn.

4 New coke On April 23, 1985, Coca-Cola, attempted to change the formula of the drink with "New Coke." Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The new Coca-Cola formula caused a public backlash. Protests caused the company to return to the old formula under the name Coca-Cola Classic on July 10, 1985. On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned a launch of a Diet Coke product sweetened with the artificial sweetener sucralose ("Splenda"), the same sweetener currently used in Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola Zero. Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

5 Two formula When launched Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes). Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed. Coca-Cola still contains coca flavoring. To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey. Kola nuts act as a flavoring in Coca-Cola, but they are also the beverage's source of caffeine. Coca-Cola contains 34 mg, while Diet Coke Caffeine-Free contains 0 mg.

6 Logo design The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. C

7 Bottle design In 1997, Coca-Cola also introduced a "contour can," similar in shape to its famous bottle. However, the new can was never widely released. The equally famous Coca-Cola bottle, called the contour bottle, and it looked like a"hobble skirt, which was created in 1915 by bottle designer Earl R. Dean. Hobble skirt (1915) (1997)

8 A new slim and tall can began to appear in Australia as of December 20, The new slim cans are 300 mL. In 2007, the company's logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the "dynamic ribbon"). In 2008 in some parts of the world, the plastic bottles for all Coke varieties (including the larger and 2-liter bottles) was changed to include a new plastic screw cap and a contoured bottle shape designed to evoke the old glass bottles.

9 Advertising Coca-Cola's advertising has had a significant impact on American culture, and it is frequently credited with the "invention" of the modern image of Santa Claus as an old man in a red-and-white suit; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.

10 Before Santa Claus, however, Coca-Cola relied on images of smartly-dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895 and featured a young Bostonian actress named Hilda Clark as its spokesperson. (Hilda Clark)


12 In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing," produced by Billy Davis, became a popular hit single.

13 Some of the memorable Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers of the day. Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles. (Selena)

14 The "Holidays are coming
The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with electric lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.

15 Slogans 1886 - Drink Coca-Cola.
Delicious! Refreshing! Invigorating! Exhilerating! The Ideal Brain Tonic./The Delightful Summer-Winter beverage. Delicious and refreshing. Coca-Cola revives and sustains. The great national temperance beverage. Good til the last drop Three million a day. Thirst knows no season. Enjoy life Refresh Yourself Six million a day. It had to be good to get where it is. Pure as Sunlight Around the corner from anywhere. Coca-Cola ... pure drink of natural flavors. The pause that refreshes. Ice-cold sunshine. The best friend thirst ever had. Thirst asks nothing more. Coca-Cola goes along. Coca-Cola has the taste thirst goes for. Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola. The only thing like Coca-Cola is Coca-Cola itself. Where there's Coke there's hospitality. Coca-Cola ... along the highway to anywhere. What you want is a Coke. Coca-Cola ... makes good things taste better. The sign of good taste. The Cold, Crisp Taste of Coke Be really refreshed. Things go better with Coke. It's the real thing Coke adds life. Have a Coke and a smile Coke is it! America's Real Choice Red White & You (for Coca-Cola Classic) Catch the Wave (for New Coke) Composed by David "Dave" Lucas. You Can't Beat the Feeling. Also by David Lucas. Always Coca-Cola. Enjoy. Life tastes Good. The coke side of life Live on the coke side of life Coke The great


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