1. Building Your Business With Agent Education Classes
Presented by Jon McCreath NPI Franchise Owner, Emerson, Georgia
Independently owned and operated

2. Benefits of Holding Agent Education Classes
Relationships, relationships, relationships!
Brokers, associate brokers, agents, office managers, receptionists
Capture a large audience at one time
How many people do you see on cold-call visits?
Demonstrate your professionalism and knowledge

3. Types of Classes to Hold
Agent continuing education
Lunch & Learn
Classes for new real estate agents

4. Types of Classes to Hold
Agent Continuing Education
Agent continuing education
Know your state requirements (e.g., in Georgia, 36 hours over 4 years, with 3 hours of law)
What courses are available through NPI/GPI?
Site Admin > Library > Agent CE > Approved CE for Agents
E.g., for Georgia: Older Homes, Home Inspection 101, Environmental

5. Types of Classes to Hold
Lunch & Learn
Shorter in length, may not be CE-approved
What is a current issue in your geographic area? (e.g., defective building products)
NPI’s new 1 hr. course “What to Expect at the Inspection.”

6. Types of Classes to Hold
Classes for New Real Estate Agents
Broker inquiry
Classroom vs. on-site demonstration

7. Promoting an Upcoming Class
Customizable fliers are available in the NPI/GPI Web library
Create your own flier
Get the word out: mail, , personal visit with broker
Talk to agents in your networking groups — ask for introduction to their broker

8. Preparing for the Class
Familiarize yourself with the course content
Customize vs. custom — be careful!
Know the A/V capabilities of the location
Don’t take their word for it — go see it

9. Preparing for the Class
Marketing materials
What will the broker allow?
Don’t overwhelm attendees with marketing (verbal or printed)
NPI/GPI folder: flier, sample prices sheet, resume, insurance certificate, pen, notepad, business card, candy, water bottle

10. Preparing for the Class
Food!
Before, during, after
Pizza and sandwich bags are good options
Consider partnering with another vendor
Bring an assistant

11. Tips for a Smooth Presentation
Dress professionally
Arrive early
Take a deep breath!
Make it about the attendees, not you
It’s OK if you don’t know the answer to a question

12. Tips for a Smooth Presentation
Introduce yourself with a brief bio
Focus on your strengths and expertise
Carry that notion through the course content — spend more time on areas of strength
Engage attendees from the beginning
Example: During the older homes course, ask each attendee to define what an older home is to them.

13. Tips for a Smooth Presentation
Offer your services
E.g., send a picture if you don’t know what you are looking at
Post-class follow-up
Send a thank-you to the broker
Offer dates for the next class
Send thank-you to attendees

14. Q&A
Questions?