1. Estonian alcohol policy, Update 12.03.2018
ASA EG meeting, 12.03, Moscow
Triinu Täht
Ministry of Social Affairs of Estonia

3. Alcohol excise rates – government’s favoured measure

4. Quantities of beer and vodka for average net monthly wage 2006-2016
* Estonian Institute of Economic Research

5. Excise duty rates until 2020
Product
Unit
2016
+5% → +10% → +15%
+10%
2017
01.07
2019
2020
Beer
1% alcohol in hectolitre
8,30
9,13
+70%
15,52
+10%→
+17,65%→
+9%
16,92
18,61
20,47
Wine and fermented beverage
(up to 6%)
Hectolitre
48,55
53,41
+45%
77,44
+17,89%→
84,41
92,85
102,14
(above 6%)
111,98
123,18
+20%
147,82
177,38
212,86
Intermediate product
239,12
263,03
289,33
318,26
350,09
Other alcohol
21,72
23,89
+5%
25,08
27,59
30,35

6. Vodka excise duty rate has increased ca 2,5 times since 2006

7. Beer excise duty rate has increased ca 4,5 times since 2006

8. Average retail price of 40% vodka (€/liter)*
* Estonian Institute of Economic Research

9. Average retail price of 4,7% beer (€/liter)*
* Estonian Institute of Economic Research

12. It is all worth it…
Mortalityt decreases – mortality due to diseases directly caused by alcohol has reduced 10,6% for men and 13,7% for women
Morbidity decreases – morbidity from diseases directly caused by alcohol decreased by 3%
Crimes committed while intoxicated have decreased – kuritegu,
Traffic accidents caused bu intoxicated drivers have decreased accidents of which 165 resulted with injuries or death, accidents of which 155 resulted with injuries or deaths

13. Changes in Alcohol Act
All alcoholic drinks must be separated from other products in stores
The display of alcoholic beverages may not be in an eye-catching way
No degustation in retail shops
Municipalities can regulate on-sale hours (off-sale hours are already regulated by the state)
Mystery shopping to discover sales to minors
Mystery shopping to discover illegal alcohol sale
Fines will be increased

14. Changes in Advertising Act
Advertisement of alcoholic beverages can contain only the name of the drink, the type of the drink, the name of the producer, the brand, the state and the region of origin, the content of ethanol, the image of the sale package of the beverage, the description of the characteristics of the beverage (colour, taste, aroma) and the serving
The TV add cannot contain any image of a living creature or animation objects, indicate positive impact of alcohol, tell stories, describe positiive atmosphere etc
All outdoor advertising would be banned
Alcohol advert watershed would be moved from 9pm to 10pm
The mandatory size for health warnings in printed media (20%)

15. Changes in Advertising Act (2)
Alcohol advertisement in social media will be banned except on the site/account of alcohol producer or retailer
The alcohol producer or retailer cannot produce the content aimed to be shared by users or use the consumer produced content in/as advertisement
All kinds of consumer games are prohibited