1. What market should we target as conscious tool- makers? Prof. Fernando Buarque, BSc MSc DIC PhD Hab IEEE-SM CNPq-PQ Universidade de Pernambuco (Brazil) Associate Professor Westfäliche Wilhelms-Universität Münster (Germany) Visiting Professor UIST * Ohrid – Macedonia, 8 th May of 2014. 1 fbln@ecomp.poli.br

2. Slide 2 No, this is not a technical talk! Yes, it is still useful to you! No, this should not be a monologue! Yes, I would like to hear your opinions! Warning UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

3. Slide 3 Agenda Ice-breaking (why are we here ?) Problems (what should we do ?) Solutions (how should we do it ?) Suggestions (AOB) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

4. Slide 4 Agenda Ice-breaking (why are we here ?) Problems (what should we do ?) Solutions (how should we do it ?) Suggestions (AOB) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

5. Slide 5 Is life in society these days, a happy one? Are human creations targeting happiness? A little surprise UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

6. Slide 6 We are tool makers! We can do good (tools)! We can make a difference! We can! For your reflection UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

7. Slide 7 Agenda Ice-breaking (why are we here ?) Problems (what should we do ?) Solutions (how should we do it ?) Suggestions (AOB) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

8. Slide 8 Essential breakthroughs 1-Preservação de Alimentos 2-Antibióticos 3-Agricultura4-Fogo 5-Água (potável) 10-Roda (Utensílios) 9-Metais (Ferramentas) 8-Abrigos (Vestimentas) 7-Abrigos (Permanentes) 6-Esgotos (Redes) Source: http://science.howstuffworks.com (Accessed in Internet: Nov/2013) All without ICT UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

9. Slide 9 Breakthroughs (that will stay) Source: http://smallbusiness.chron.com (Accessed in Internet: Nov/2013) 1-Água, Alimentos e drogas (+tecnol.) 8-Câmeras (+tecnologias) 3-Energias renováveis 7-Ferramentas (>Fabris) 5-Internet (+tecnologias) 9-Microscopia (+tecnologias) 2-Conservação, Distribuição (+t) 4-Comunicações (+tecnologias) 10-Telescopia (+tecnologias) 6-Transportes (*Modais) All with ICT UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

10. Slide 10 The greatest current Technological Challenges! Source: http://www.engineeringchallenges.org (Accessed in Internet: Nov/2013) Novos métodos para captura de Carbono Acesso seguro no Cyber-space Novas ferramentas (Ciência) Disponibilizar energia de fusão nuclear Avanços na Informática para Saúde Avanços no aprendizado individualizado Gestão do ciclo do Nitrogênio Prevenção de Terrorismo Nuclear Criação de novas drogas Engenharia reversa do Cérebro Tornar energia solar barata Restaurar e melhorar a Infraestrutura urbana Avanços em Realidade Virtual Acesso à água potável *National Academy of Engeneering - EUA UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? The challenges are indeed many, BUT yes current technologies are up for them!

11. Slide 11 Science <> Technology Engineers can be scientists and philosophers What comes first than how How takes much more time than what For your reflection UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

12. Slide 12 Agenda Ice-breaking (why are we here ?) Problems (what should we do ?) Solutions (how should we do it ?) Suggestions (AOB) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

13. Slide 13 Bad-news: I do not know the solution! Actually, there are many solutions! Solution finding people is the outcome of good universities! But, I might point out some directions. For your reflection UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

14. Slide 14 Essential Technological FUTURE areas (in my opinion) HealthEnergy ICT (Integral)(Renewable)(Inclusive) I.e. human aspects (that may promote happiness !) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

15. Slide 15 Source: http://research.mdhs.unimelb.edu.au/ (Accessed in Internet: Nov/2013) A disciplinary perspective can be narrow minding Greater longevity and new drugs are pushing the envelop UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Essential Technological FUTURE areas ( Health )

16. Slide 16 Source: http://renewable- solarenergy.com (Accessed in Internet: Nov/2013) * Leadship ** Future leadership UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Essential Technological FUTURE areas ( Energy )

17. Slide 17 Source: http://visual.ly/weste rn-landscape (Accessed in Internet: Nov/2013) -Focus on services (not products) -Computers moved to clouds -ICT now is: SW HW Peopleware Middleware UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Essential Technological FUTURE areas ( ICT )

18. Slide 18 Source: http://visual.ly/chines e-digital-landscape (Accessed in Internet: Nov/2013) * China UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Essential Technological FUTURE areas ( ICT* )

19. Slide 19 Agenda Ice-breaking (why are we here ?) Problems (what should we do ?) Solutions (how should we do it ?) Suggestions (AOB) UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

20. Slide 20 INDIVIDUALIZATION News Communication GPS-ing people Logistics/Mobility Web-services Education Internet-banking Leisure Health Energy Suggestion-1 Target individuals! UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? For sure lack of Humanizing ICT is a gap YOU can help solving!

21. Slide 21 Potable water Energy & Telecomm. Urban Plan Housing Mobility Security Waste Collect. Air pollution Water pollution Drainage Sewage Public Health UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Suggestion-2 Target your habitat! For sure lack of ICT in infra-structure is a gap YOU can help solving! HABITAT

22. Slide 22 Big problem! For sure Education is key for a bright future! UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Suggestion-3 Target ever Education! EDUCATION

23. Slide 23 Initial question for this talk: What market should we target as conscious tool-makers? My answer to it: Always target (1) Education and (2) Protection of the Environment. For your reflection UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?

24. What market should we target as conscious tool- makers? Prof. Fernando Buarque, BSc MSc DIC PhD Hab IEEE-SM CNPq-PQ Universidade de Pernambuco (Brazil) Associate Professor Westfäliche Wilhelms-Universität Münster (Germany) Visiting Professor Ohrid – Macedonia, 8 th May of 2014. UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers? Obrigado ! благодарение ! fbln@ecomp.poli.br

25. Slide 25 What do you think about these topics? Where do you see yourself helping upon? How do you plan for achieving that? Would you like to add or disagree? YOUR TALK-TIME UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * What market should we target as conscious tool-makers?