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Definitions and Characteristics of Different Business Ecosystem Types, and Identification of Suitable Visualization Tools Maximilian Riemhofer, 16. November.

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Presentation on theme: "Definitions and Characteristics of Different Business Ecosystem Types, and Identification of Suitable Visualization Tools Maximilian Riemhofer, 16. November."— Presentation transcript:

1 Definitions and Characteristics of Different Business Ecosystem Types, and Identification of Suitable Visualization Tools Maximilian Riemhofer, 16. November 2018, Bachelor Thesis - Kick-Off-Presentation

2 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

3 Motivation More & diverse interactions Business development
Other entities relevant for the markets More and diverse interactions What flows between entities (material, value, knowledge, staff) Cooperations, M&A, Consulting Projects Business Development Shaping the business Product innovation Other entities relevant for the markets Research & education Government & ministries Based on [1] – [5] Riemhofer BA-Thesis-Kick-Off © sebis

4 Motivation - Example From a Supply Chain to an Ecosystem View:
0. Supply Chains Pfeil Network of Companies Research Government FYI: This viz is only an example, a BE does not necessarily consist of only one focal/leading firm Riemhofer BA-Thesis-Kick-Off © sebis

5 Motivation - Benefits Extend view beyond Supply Chain
Facilitate/Enable Cooperations Visualizations support Management Decision Making Extends view beyond own Supply Chain Investment Decisions Keeping track of the competition Facilitate/Enable Cooperations New players in the ecosystem? Networking Network of and around a cooperation Visualizations support Management Decision Making Retrieve insights without prior knowledge Different visualizations for different perspectives, e.g. focus on oneself or startups Based on [1] – [4] Riemhofer BA-Thesis-Kick-Off © sebis

6 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

7 Research Questions RQ1: Which definitions of business ecosystems already exist in literature, and what commonalities and differences can be identified? RQ2: What are specific types of business ecosystems in literature, and how can the be categorized? RQ3: What are existing modeling and visualization tools, and how well-suited are they for the identified types of business ecosystems? RQ1: list all definitions, but set focus of the paper on one RQ2: identification of different types, their similarities and differences RQ3: visualization(s / tools) for the types of BE identified in RQ2 Riemhofer BA-Thesis-Kick-Off © sebis

8 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

9 Tasks Tasks related to RQ1 Define suitable search queries
Search for relevant literature Tasks related to RQ2 Tasks related to RQ3 Identify visualization criteria from literature Browse catalogs listing visualization tools Analyze the found visualization concerning their suitability Riemhofer BA-Thesis-Kick-Off © sebis

10 Approach Structured Literature Analysis of Tools
Review / Mapping Study Analysis of Tools Business Ecosystem: Definitions Types Visualizations Visualization Tools Structured Literature Review with a Mapping Study Identification of BE definitions and types Identification of some visualization(s/ tools) Analysis of Tools Analyse tools found during the SLR Internet Search for commercial tools, databases with tools and visualization, …  Generate Visualization Criteria from BE Types Riemhofer BA-Thesis-Kick-Off © sebis

11 Approach – Structured Literature Review
Phase 1 Phase 2 Phase 3 List with results for further refinement Content Mapping Matrix and refined list with results Suitable Queries Read relevant results from Phase 1 Backward Citations List with relevant results Querying Databases Title, abstract, keywords Structured Literature Review Phase 1: Define scope (concerning content and time frame), queries, inclusion and exclusion criteria, and databases Searching for title, abstract, and keywords Reading titles, abstracts, and keywords of the results Identification of relevant papers, duplicate elimination Result: List with results for further refinement Phase 2: Read relevant literature Define additional inclusion and exclusion criteria Grade relevant results according to their overall relevance (high, medium, low) Results: Content Mapping Matrix & refined list with results Phase 3: Use all results graded with „high relevance“ Perform forward and backward citation for additional relevant results  Result: final list with relevant papers, final Content Matrix Forward Citations Duplicate elimination Riemhofer BA-Thesis-Kick-Off © sebis

12 Approach – Content Mapping Matrix (Example)
RQ 1 RQ 1 RQ 1 RQ 2 RQ 3 Record BE definition BE roles BE phases BE types BE visualization BE application BE example … … … … … … … … BasoleEtAl2012 X X IansitiLevien2004 X X X X X X Moore1996 X X X X X RongShi2014 X X X X X X ToivanenEtAl2014 X X X Example Content Mapping Matrix adapted from [vom Brocke Et Al, 2009] BE definition: describes BE theory or sums up existing theories of multiple scholars BE roles: defines and/or describes roles in a BE BE phases: describes evolution of a BE BE types: defines one or more BE types, such as innovation ecosystem, digital business ecosystem BE visualization: uses visuals or visualization tools to depict a BE BE application: what can a BE be used for/with? – e.g. central planning of an industry in China BE example: Apple, Walmart, Intel … … … … … ... … … Adapted from [6] and [7] Riemhofer BA-Thesis-Kick-Off © sebis

13 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

14 Current Status Phase 1 Phase 2 Phase 3
List with results for further refinement Content Mapping Matrix and refined list with results Suitable Queries Read relevant results from Phase 1 Backward Citations List with relevant results Querying Databases Title, abstract, keywords Forward Citations Duplicate elimination Riemhofer BA-Thesis-Kick-Off © sebis

15 Current Status Phase 1 Phase 2 Phase 3 Suitable Queries
Read relevant results from Phase 1 Backward Citations “business ecosystem” List with relevant results Querying Databases 1,842 Title, abstract, keywords 381 Mention inclusion and exclusion criteria Forward Citations Duplicate elimination 260 Riemhofer BA-Thesis-Kick-Off © sebis

16 Current Status Phase 1 Phase 2 Phase 3 Suitable Queries
Read relevant results from Phase 1 Backward Citations List with relevant results Querying Databases Title, abstract, keywords From past to present: finished with all results until 2014 Phase 2 started: Relevant papers past – 2014 So far: over 60 relevant results Forward Citations Duplicate elimination 260 Riemhofer BA-Thesis-Kick-Off © sebis

17 Current Status – Concept Business Ecosystem
Core Business Main contributors Direct suppliers Extended Enterprise Customers Suppliers of own suppliers  Supply Chain Business Ecosystem Government Investors and other stakeholders Extended Enterprise Core Business Business Ecosystem Inner Circle: Core Business Main Contributors and Direct Suppliers Extended Enterprise Customers and Suppliers of own Suppliers Government, Investors and other Stakeholders RQ 1 [2] and [4] Riemhofer BA-Thesis-Kick-Off © sebis

18 Current Status – Evolution of a Business Ecosystem
RQ 1 Innovation Emergence Development Competition Death Evolution of Business Ecosystems Different Approaches in breaking down the evolution into phases There are mostly: Emergence or Birth Development  convincing others from the idea/to join the platform, growth of BE Competition: internal (who leads) and external (vs other BEs) Innovation/Self-Renewal or Death [2] , [4], [5] and [8] Riemhofer BA-Thesis-Kick-Off © sebis

19 Current Status – Insights from the Literature Review
Properties of a Business Ecosystem Loosely coupled network Different roles Members co-evolve RQ 1 Application of BE concept relevant for definition Stable vs. emerging industry RQ 1 Adapted to different use cases RQ 2 Different types with ambiguous definitions Software Ecosystem (SECO) Key properties of a Business Ecosystem (BE) A loosely coupled network of entities Different roles: leaders (keystones), complementors (niche players)(suppliers, outsourcing), stakeholders, customers, authorities Members co-evolve and depend on each other Different definitions depending on the authors’ backgrounds Stable vs emerging industry - e.g. computing industry (Moore 1996) vs mobile computing industry (Rong and Shi 2014) Adapted to different use cases – software, telecommunication, retail industry (not the whole definition is adapted, just roles, phases, …) Different types of business ecosystems with partly ambiguous definitions Digital business ecosystem (DBE) – either technical infrastructure of a BE, or a platform enabling collaboration among SMEs, or a BE of enterprises working in digital industries Software ecosystem (SECO) – technical view, business view, software as the reason for the BE vs enterprises producing different software together Digital Business Ecosystem (DBE) [2] , [4], [5] and [8] Riemhofer BA-Thesis-Kick-Off © sebis

20 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

21 Schedule 2018 2019 Tasks September October November December January
February Literature Research Until Dec. 15 Analysis of Tools Until Dec. 31 Writing Ongoing process Start Date Sep. 15 Today First Draft until Dec. 31 Hand-in until Feb. 15 Riemhofer BA-Thesis-Kick-Off © sebis

22 Outline Motivation Example Benefits Research Questions Strategy Tasks
Approach Current Status Schedule Sources Riemhofer BA-Thesis-Kick-Off © sebis

23 Sources [1] Rahul C. Basole, Martha G. Russel, Jukka Huhtamäki, Neil Rubens, Kaisa Still, and Hyunwoo Park. Understanding business ecosystem dynamics: A data-driven approach. ACM Trans. Management Information Systems (TMIS) 6, 2 (Feb. 2015), 6. [2] Marco Iansiti and Roy Levien. The Keystone Advantage – What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Harvard Business School Press, [3] Bala R. Iyer and Rahul C. Basole. Visualization to Understand Ecosystems. Communications of the ACM 59 (2016), [4] James F. Moore. The Death of Competition – Leadership & Strategy in the Age of Business Ecosystems. Harper Business, [5] Mari Sako. Business Ecosystems: How Do They Matter for Innovation?. Communications of the ACM 59 (2016), [6] David Budgen, Mark Turner, Pearl Brereton, and Barbara Kitchenham. Using Mapping Studies in Software Engineering. Retrieved from [7] Jan vom Brocke, Alexander Simons, Bjoern Niehaves, Kai Riemer, Ralf Plattner, and Anne Cleven. Reconstructing the Giant: on the Importance of Rigor in Documenting the Literature Search Process. ECIS 2009 Proceedings, 161. [8] Ke Rong and Yongjiang Shi. Business Ecosystems: Constructs, Configurations, and the Nurturing Process. The Palgrave Macmillan, 2014 Riemhofer BA-Thesis-Kick-Off © sebis

24 Maximilian Riemhofer 17132

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