1. A Cost-Effective Approach to Producing Labor Market Analyses Carli A. Straight Research Analyst Kendrick A. Davis Research Analyst – Special Projects 2011 RP Conference April 15 th, 2011

2. Why Do We Conduct Labor Market Analyses? Chancellors Office Program and Course Approval Requirement Demonstrate labor market need Program and Services Review Alignment between academic programs and labor market need Program Relevance for Students Students prepared to meet labor market needs

3. Chancellors Office Program and Course Approval Requirements Five criteria used by CO to approve credit and noncredit programs and courses: 1. Appropriateness to Mission 2. Need 3. Curriculum 4. Adequate Resources 5. Compliance

4. Chancellors Office Program and Course Approval Requirements Evidence of Labor Market Need May Be Submitted in the Form of: Statistical projections of growth from the Employment Development Departments Labor Market Information system Recent employer surveys Regional economic studies Letters from employers Minutes of industry advisory committee meetings Job advertisements for positions in the individual colleges service area

5. Program and Services Review

6. Challenges to Producing Labor Market Analysis Reports Time Intensive – lack of user-friendly online labor market data resources Labor Intensive – lack of staffing to devote to labor market research Limited budget – lack of funds to obtain up-to- the-minute labor market data

7. Chaffey College Labor Market Analyses Description of Data Sources and Calculations Definitions of Key Terms and Concepts Purpose and Goals of the Report Background Information Description of Academic Program Description and List of Typical Tasks of All Occupations Associated with Program Regional Job Outlook 10-year job projections Wage data

8. Chaffey College Labor Market Analyses, continued Largest and Fastest Growing Industry Employers Regional Graduation Summary Core Indicator Performance Map of Regional Employers and Competitor Institutions

9. Developing a Labor Market Analysis Report Step One: Identify the program for which you wish to conduct a labor market analysis Step Two: Identify the TOP Code associated with the program you have selected Step Three: Use the Chancellors Office TOP-CIP- SOC Crosswalk to identify CIP Code (national program classification) and SOC Codes (national occupational classification) associated with the program you have selected

10. TOP-CIP-SOC Crosswalk http://www.labormarketinfo.edd.ca.gov/comm colleges/ Taxonomy of Programs (TOP): a standardized state level course and program classification system for the California Community Colleges Classification of Instructional Programs (CIP): a federal level system for tracking, assessment and reporting of field of study and program completion Standard Occupational Classification (SOC): a system used by the federal statistics agency to classify workers into occupational categories

11. TOP-CIP-SOC Crosswalk CCC Taxonomy of Programs (TOP) Classification of Instructional Programs (CIP) Standard Occupational Classification (SOC) Occupational Information Network (O*NET) North American Industry Classification System (NAICS) Bureau of Labor Statistics (BLS) Labor Market Information Local, Statewide, & National Wages & Demand Staffing Patterns Employing Industries Specific Employers Employer Size Education & Training Source: Employment Development Department

12. Developing a Labor Market Analysis Report, continued Step Four: Explore Background Information for the program and occupation(s) associated with the program you selected see Step-By-Step Guide to Obtaining Background Information Step Five: Explore Regional Job Outlook data for the occupation(s) associated with the program you selected see Step-By-Step Guide to Obtaining Occupational Data

13. Developing a Labor Market Analysis Report, continued Step Six: Explore Industry Data for the occupation(s) associated with the program you selected see Step-By-Step Guide to Obtaining Industry Data Step Seven: Explore Completions Data at other California postsecondary institutions associated with the program you selected see Step-By-Step Guide to Obtaining Completions Data For Other Institutions

14. Developing a Labor Market Analysis Report, continued Step Eight: Explore Core Indicator Data for the program you selected see Step-By-Step Guide to Obtaining Core Indicator Data

15. Free-Access Online Data Sources Employment Development Department: http://www.labormarketinfo.edd.ca.gov http://www.labormarketinfo.edd.ca.gov Occupational Information Network (O*Net): http://online.onetcenter.org/find http://online.onetcenter.org/find Bureau of Labor Statistics: http://www.bls.gov/OCOhttp://www.bls.gov/OCO Integrated Postsecondary Education Data System: http://nces.ed.gov/ipeds/ http://nces.ed.gov/ipeds/ GPS Visualizer: http://www.gpsvisualizer.com/geocoder/http://www.gpsvisualizer.com/geocoder/

16. What Each Data Source Contains Employment Development Department http://www.labormarketinfo.edd.ca.gov http://www.labormarketinfo.edd.ca.gov Occupation DescriptionsTop Job Skills Hourly wage statisticsTop Job Abilities 10-year employment projectionsTop Work Values Staffing patterns of the largest industry employers Top Work Interests Top Job Tasks

17. What Each Data Source Contains continued… Occupational Information Network (O*Net) http://online.onetcenter.org/find http://online.onetcenter.org/find Occupation DescriptionsSkills Used Similar Job TitlesAbilities Used Typical Job TasksWork Activities Tools and Technology UsedWork Context Knowledge Used Education and Training Requirements

18. What Each Data Source Contains continued… Occupational Information Network (O*Net) http://online.onetcenter.org/find http://online.onetcenter.org/find InterestsRelated Occupations Work Styles National Wage and Employment Trends Work Values

19. What Each Data Source Contains continued… Bureau of Labor Statistics http://www.bls.gov/OCO http://www.bls.gov/OCO Education and Training Requirements Working Conditions National Wage DataExpected Job Prospects Worker Tasks

20. What Each Data Source Contains continued… Integrated Postsecondary Education Data System http://nces.ed.gov/ipeds/ Enrollment Data Retention and Graduation Rates Data Completions Data

21. What Each Data Source Contains continued… GPS Visualizer http://www.gpsvisualizer.com/geocoder/ http://www.gpsvisualizer.com/geocoder/ Converts multiple addresses to longitude and latitude coordinates Maps address locations using Yahoo! or Google Maps Creates a GPX file as an output option

22. To View Completed Chaffey College Labor Market Analysis Reports Visit the following url: http://www.chaffey.edu/research/research_reports_CTE_01.htm Please contact us with any questions or comments! Carli Straight: 909-652-6471 carli.straight@chaffey.edu Kendrick Davis: 909-652-6459 kendrick.davis@chaffey.edu kendrick.davis@chaffey.edu