1. Spatial Design

2. The Search Problem
Macula and Periphery

7. Scanning
Reading scan order
Hierarchic Scan
Use of white space

8. Reading Scan Order

9. Reading Scan Order

10. Reading Scan Order

11. Hierarchic Scan
Eye tries to make global sense of what it sees

12. Hierarchic Scan

13. Hierarchic Scan

14. Hierarchic Scan

15. White Space

16. White Space

17. White Space

18. Layout
Grid systems and alignment
Balance
Rhythm - repetition

19. Alignment

20. Alignment

21. Alignment

22. Alignment

23. 960 Grid System

24. 960 Grid System

25. Alignment

26. Balance

27. Rhythm

28. Consistency Consistent look Allocate everything to a logical place
Consistent graphics and Images

29. Consistency -- Logical Layout

30. Consistency -- Logical Layout

31. Consistency -- Logical Layout

32. Consistency -- Graphical Style

33. Computing

34. Font choice Consistent font choice Font as information or as art
Centered text
Wide stretches of text
Leading and Kerning

35. Simplicity

36. Simplicity

37. Simplicity

38. Overview Visual Search Macula and Periphery Scanning
Reading scan order
Hierarchic Scan
White space
Layout
Grid systems
Balance
Rhythm
Consistency
Consistent logical layout
Consistent use of imagery
Simplicity