2. 3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION
MARKET SIZE
MOTORING
SEGMENTATION 6%
1.5%
% OF GB POP
Source: GB TGI 2016
Base: All Adults 15+

3. 2/7 Magazines Newspapers Word of Mouth Internet Television
AGREE WITH
2/7
STATMENTS
Magazines
Very Interested in:
- Cars & Motoring
Newspapers
Word of Mouth
Have a large amount of knowledge about:
- Cars
Internet
Regularly visit sites on:
- Motoring
Television
Programme Types:
Usually Watch Cars & Motoring
Sports & Leisure
Motor Sports:
- Regularly partake in
- Paid to watch at venue
CAR FANS
AGREE WITH
4/7
STATMENTS
CAR FANATICS
Source: GB TGI 2016

4. Source: GB TGI 2016
Base: All Adults 15+

5. MEDIA CONSUMPTION MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2016
Base: All Adults 15+

6. TOP MAGAZINES – By index
CAR FANS
CAR FANATICS
EVO
Practical Classics
Classic Cars
Autocar
Auto Express
F1 Racing
Classic & Sports Car 537
What Car?
Performance Bikes
BBC Top Gear
Practical Classics 1,399
Auto Express 1,218
F1 Racing 1,201
Classic Cars 1,112
EVO 1,107
Autocar 1,098
Classic & Sports Car 987
Super Bike
What Car?
Autosport
Source: GB TGI 2016
Base: All Adults 15+

7. SPENT £30,000 OR MORE ON CURRENT CAR
CAR FANS
CAR FANATICS
178
INDEX
219
BUY A CAR FOR PLEASURE
CAR
BUYING
263
383
SPENT £30,000 OR MORE ON CURRENT CAR
Source: GB TGI 2016
Base: All Adults 15+

8. HEAVY SUPERMARKET SPENDERS
INTEND TO BUY A TELEVISION IN THE NEXT 12 MONTHS
HEAVY GAMING SPENDERS
127
150
172
CAR FANS
152
175
243
CAR FANATICS
INDEX
Base: All Adults 15+
Source: GB TGI 2016