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Serendipity Arena SerenA: Chance Encounters in the Space of Ideas Mel Woods Programme Director for Postgraduate Programmes in Art and Media Duncan of Jordanstone.

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Presentation on theme: "Serendipity Arena SerenA: Chance Encounters in the Space of Ideas Mel Woods Programme Director for Postgraduate Programmes in Art and Media Duncan of Jordanstone."— Presentation transcript:

1 Serendipity Arena SerenA: Chance Encounters in the Space of Ideas Mel Woods Programme Director for Postgraduate Programmes in Art and Media Duncan of Jordanstone College of Art and Design University of Dundee

2 Serendipity Arena Chance Encounters in the Space of Ideas A £1.87 million UKRC funded project, which will investigate serendipity, to deliver new understanding of the role it plays in research and innovation in the digital economy.

3 Serendipity Arena People Context Knowledge and Impact


5 The future of innovation is... together







12 Sandpit Blue Sky Thinking interactive free thinking exciting collaborative creative environment

13 Why?

14 Library Information archive and categorisation 1950s

15 Global Changes Affecting the Research Environment Growth of the UK Knowledge Economy Enterpreneurialism & Innovation Creative Industries Science, Media and Technology New Technologies Web2.0/3.0 Mobile and Interoperability Display Technologies Natural User Interfaces Proliferation of Information Born Digital Mass Digital Rights Management Information and Media Literacy Changes to Researcher Expectations Want to contact anytime, anywhere Store, personalise, manipulate, repurpose, share info with peers New ways of relating to each other and information Different attitude to Intellectual Property New Research Methods Greater Collaboration Multiple formats, mach-up Creative Theory & creative practice Importance of ephemerma Students want to learn in different ways to their teachers


17 Serendipity \ser-uhn-DIP-uh-tee\, noun; 1. The faculty or phenomenon of making fortunate accidental discoveries. Origin: The word serendipity was formed by English author Horace Walpole (1717-1797) from Serendip (also Serendib), an old name for Sri Lanka, in reference to a Persian tale, The Three Princes of Serendip, whose heroes "discovered, quite unexpectedly, great and wonderful good in the most unlikely of situations, places and people."

18 Economics M. E. GraebnerM. E. Graebner describes serendipitous value in the context of the acquisition of a business as "windfalls that were not anticipated by the buyer prior to the deal": i.e., unexpected advantages or benefits incurred due to positive synergy effects of the merger. [ citation needed ] Ikujiro Nonaka (1991,p.94 November-December issue of HBR) points out that the serendipitous quality of innovation is highly recognized by managers and links the success of Japanese enterprises to their ability to create knowledge not by processing information but rather by "tapping the tacit and often highly subjective insights, intuitions, and hunches of individual employees and making those insights available for testing and use by the company as a whole".d ] Ikujiro Nonaember-December [edit] Chemistry Lysergic Acid Diethylamide (or LSD) by Albert Hofmann, who found this potent hallucinogen while trying to find medically useful derivatives in ergot, a fungus growing on wheat.(or ofmann, who found this potedically usefu Gelignite by Alfred Nobel, when he accidentally mixed collodium (gun cotton) with nitroglycerin collrin Polymethylene by Hans von Pechmann, who prepared it by accident in 1898 while heating diazomethanePolymans von Peching diazom Low density polyethylene by Eric Fawcett and Reginald Gibson at the ICI works in Northwich, England. It was the first industrially practical polyethylene synthesis and was discovered (again by accident) in 1933y polyethylenett and Regin ICI works in Nor synthesis aered (again by accident) Silly Putty by James Wright, on the way to solving another problem: finding a rubber substitute for the United States during World War II. Chemical synthesis of urea, by Friedrich Woehler. He was attempting to produce ammonium cyanate by mixing potassium cyanate and ammonium chloride and got urea, the first organic chemical to be synthesised, often called the 'Last Nail' of the coffin of the Élan vital Theoryting to proyanate by mifirst thesised, oftail' of the Élan vital Theory Pittacal, the first synthetic dyestuff, by Carl Ludwig Reichenbach. The dark blue dye appeared on wooden posts painted with creosote to drive away dogs who urinated on them.ntheuff, by Carl Ludwoden posts paintway dogs who urin Mauve, the first aniline dye, by William Henry Perkin. At the age of 18, he was attempting to create artificial quinine. An unexpected residue caught his eye, which turned out to be the first aniline dyespecifically, mauveine, sometimes called aniline purple.he first aniline f 18, he was atted out to ne dyeses calleple. Racemization, by Louis Pasteur. While investigating the properties of sodium ammonium tartrate he was able to separate for the first time the two optical isomers of the salt. His luck was twofold: it is the only racemate salt to have this property, and the room temperature that day was slightly below the point of separation.Racemization, by Las able mers luck was tw only racemate salt point Teflon, by Roy J. Plunkett, who was trying to develop a new gas for refrigeration and got a slick substance instead, which was used first for lubrication of machine partsrst for lubre parts Cyanoacrylate-based Superglue (a.k.a. Krazy Glue) was accidentally twice discovered by Dr. Harry Coover, first when he was developing a clear plastic for gunsights and later, when he was trying to develop a heat-resistant polymer for jet canopies.Cyanoa clear plastic Scotchgard moisture repellant, used to protect fabrics and leather, was discovered accidentally in 1953 by Patsy Sherman. One of the compounds she was investigating as a rubber material that wouldn't deteriorate when in contact with aircraft fuel spilled onto a tennis shoe and would not wash out; she then considered the spill as a protectant against spills. accid1953 by Patsy Subber materiaconsidere Cellophane, a thin, transparent sheet made of regenerated cellulose, was developed in 1908 by Swiss chemist Jacques Brandenberger, as a material for covering stain-proof sheet m by Swiacques Br The chemical element helium. British chemist William Ramsay isolated helium while looking for argon but, after separating nitrogen and oxygen from the gas liberated by sulfuric acid, noticed a bright-yellow spectral line that matched the D3 line observed in the spectrum of the Sun.chemicaliuritish cliam Ramsahelium while lookiitrogenfrom thht-yellow spe the S The chemical element Iodine was discovered by Bernard Courtois in 1811, when he was trying to remove residues with strong acid from the bottom of his saltpeter production plant which used seaweed ashes as a prime material.ois in 1811, residues wime materia Polycarbonates, a kind of clear hard plastic The synthetic polymer celluloid was discovered by British chemist and metallurgist Alexander Parkes in 1856, after observing that a solid residue remained after evaporation of the solvent from photographic collodion. Celluloid can be described as the first plastic used for making solid objects (the first ones being billiard balls, substituting for expensive ivory).emist and metallurgisthe socollodion. Cel for rst onesrd balory). Rayon, the first synthetic silk, was discovered by French chemist Hilaire de Chardonnet, an assistant to Louis Pasteur. He spilled a bottle of collodion and found later that he could draw thin strands from the evaporated viscous liquid.Rayon, d by French cn assise spillellohe cou the evaporated The possibility of synthesizing indigo, a natural dye extracted from a plant with the same name, was discovered by a chemist named Sapper who was heating coal tar when he accidentally broke a thermometer whose mercury content acted as a catalyst to produce phthalic anhydride, which could readily be converted into indigo.ted ame, was ho was ly broke a theas a caalic an which co The dye monastral blue was discovered in 1928 in Scotland, when chemist A.G. Dandridge heated a mixture of chemicals at high temperature in a sealed iron container. The iron of the container reacted with the mixture, producing some pigments called phthalocyanines. By substituting copper for iron he produced an even better pigment called 'monastral blue', which became the basis for many new coloring materials for paints, lacquers and printing inks.was discovered i in a s copper for ird 'moblue'r maacquers and printing Acesulfame, an artificial sweetener, was discovered accidentally in 1967 by Karl Claus at Hoechst, was discous at Hoe Another sweetener, cyclamate, was discovered by graduate student Michael Sveda, when he smoked a cigarette accidentally contaminated with a compound he had recently conomp Aspartame (NutraSweet) was accidentally ingested by G.D. Searle & Company chemist James M. Schlatter, who was trying to develop a test for an anti-ulcer drug.any chem to developi-ulcer Saccharin was accidentally discovered during research on coal tar derivatives.ntally dearch on coal tar Saran (plastic) was discovered when Ralph Wiley had trouble washing beakers used in development of a dry cleaning product. It was soon used to make plastic wrap.ashing beakersoduct. I plastic wrap. A new blue pigment with almost perfect properties was discovered accidentally by scientists at Oregon State University after heating manganese oxide [7]y by Pharmacologyogy Penicillin by Alexander Fleming. He failed to disinfect cultures of bacteria when leaving for his vacations, only to find them contaminated with Penicillium molds, which killed the bacteria. However, he had previously done extensive research into antibacterial substances.Penider Fleming. Hebactereviousextensivto antibacter The psychedelic effects of LSD by Albert Hofmann. A chemist, he unintentionally absorbed a small amount of it upon investigating its properties, and had the first acid trip in history, while cycling to his home in Switzerland; this is commemorated among LSD users annually as Bicycle Day.The psychof LSD by Albert Hofstigating st acid twitzerland; t 5-fluorouracil's therapeutic action on actinic keratosis, was initially investigated for its anti-cancer actionsosis, was Minoxidil's action on baldness; originally it was an oral agent for treating hypertension. It was observed that bald patients treated with it grew hair too.Minoxidil's action onn oral agent for twith too. Viagra (sildenafil citrate), an anti-impotence drug. It was initially studied for use in hypertension and angina pectoris. Phase I clinical trials under the direction of Ian Osterloh suggested that the drug had little effect on angina, but that it could induce marked penile erections.Viause in hypertenit could indns. Retin-A anti-wrinkle action. It was a vitamin A derivative first used for treating acne. The accidental result in some older people was a reduction of wrinkles on the faceRet. The accidental resultof wrinkles on The libido-enhancing effect of l-dopa, a drug used for treating Parkinson's disease. Older patients in a sanatorium had their long-lost interest in sex suddenly revived.idoof l-dopa,or treating Parkiir long- The first benzodiazepine, chlordiazepoxide (Librium) was discovered accidentally in 1954 by the Austrian scientist Dr Leo Sternbach (1908–2005), who found the substance while cleaning up his lab. [ citation needed ]xide (Libriovere his lab. [ c The first anti-psychotic drug, chlorpromazine, was discovered by French pharmacologist Henri Laborit. He wanted to add an anti-histaminic to a pharmacological combination to prevent surgical shock and noticed that patients treated with it were unusually calm before the ychotic drug, ombinatio The anti-cancer drug cisplatin was discovered by Barnett Rosenberg. He wanted to explore what he thought was an inhibitory effect of an electric field on the growth of bacteria. It was rather due to an electrolysis product of the platinum electrode he was using.he anti-canlatin was discto explore what hthe gra. It wastrolysis The anesthetic nitrous oxide (laughing gas). Initially well known for inducing altered behavior (hilarity), its properties were discovered when British chemist Humphry Davy tested the gas on himself and some of his friends, and soon realised that nitrous oxide considerably dulled the sensation of pain, even if the inhaler was still semi-conscious.esthetic nitehavity), ritish che of his frialised that nite inhaler wa The anesthetic ether. [ citation needed ] Mustine – a derivative of mustard gas (a chemical weapon), used for the treatment of some forms of cancer. In 1943, physicians noted that the white cell counts of US soldiers, accidentally exposed when a cache of mustard gas shells were bombed in Bari, Italy, decreased, and mustard gas was investigated as a therapy for Hodgkin's lymphoma.hemical wd for tof some, physicildieased, gated ma. The first oral contraceptive (a.k.a. The Pill) was discovered by Dr. Carl Djerassi accidental production of synthetic progesterone and its intentional modification to allow for oral intake. [ citation needed ]The first oral and its intenton to allow for Prontosil, an antibiotic of the sulfa group was an azo dye. German chemists at Bayer had the wrong idea that selective chemical stains of bacteria would show specific antibacterial activity. Prontosil had it, but in fact it was due to another substance metabolised from it in the body, sulfanilimide.oup was mists at Bayecific antibacted it, but in fther substance Medicine and Biologye and Biology Bioelectricity, by Luigi Galvani. He was dissecting a frog at a table where he had been conducting experiments with static electricity. His assistant touched an exposed sciatic nerve of the frog with a metal scalpel which had picked up a charge, provoking a muscle contraction.He was dissectis with static d up avoking a Neural control of blood vessels, by Claude Bernardontrol of blood v Anaphylaxis, by Charles Richet. When he tried to reuse dogs that had previously shown allergic reactions to sea anemone toxin, the reactions developed much faster and were more severe the second time.hat had previo sea aned much fasteecond ti The role of the pancreas in glucose metabolism, by Oskar Minkowski. Dogs that had their pancreas removed for an unrelated physiological investigation urinated profusely; the urine also attracted flies, signaling its high glucose content.ole of thkar Minkowskin urinath glucose co Coronary catheterization was discovered as a method when a cardiologist at the Cleveland Clinic accidentally injected radiocontrast into the coronary artery instead of the left ventricle. int The mydriatic effects of belladonna extracts, by Friedrich Ferdinand Rungeeffecelladonna extra Ferdin Interferon, an antiviral factor, was discovered accidentally by two Japanese virologists, Yasu-ichi Nagano and Yasuhiko Kojima while trying to develop an improved vaccine for smallpox.ntiviral favered accidentahiko Kaccine for The hormone melatonin was discovered in 1917 when it was shown that extract of bovine pineal glands lightened frog skin. In 1958 its chemical structure was defined by Aaron B. Lerner and in the mid-70s it was demonstrated that also in humans the production of melatonin exhibits and influences a circadian rhythm.landtenederner and in the med that also in humans tythm. PhysicsPhysics and Astronomy Discovery of the planet Uranus by William Herschel. Herschel was looking for comets, and initially identified Uranus as a comet until he noticed the circularity of its orbit and its distance and suggested that it was a planet, the first one discovered since antiquity.William Herss a comet untilircularit and its dted t, the ftiqui Infrared radiation, again by William Herschel, while investigating the temperature differences between different colors of visible light by dispersing sunlight into a spectrum using a glass prism. He put thermometers into the different visible colors where he expected a temperature increase, and one as a control to measure the ambient temperature in the dark region beyond the red end of the spectrum. The thermometer beyond the red unexpectedly showed a higher temperature than the others, showing that there was non-visible radiation beyond the red end of the visible spectrum., whilometers into e expected a t, and one as mperhe thermometer beythan the otheradiati The thermoelectric effect was discovered accidentally by Estonian physicist Thomas Seebeck in 1821, who found that a voltage developed between the two ends of a metal bar when it was submitted to a difference of temperature. thermntally by Estomas Seebeck ind that a v between the tittee. Electromagnetism, by Hans Christian Ørsted. While he was setting up his materials for a lecture, he noticed a compass needle deflecting from magnetic north when the electric current from the battery he was using was switched on and off.Electhristian Ørhe warth whenc currethe batterwas switched on Radioactivity, by Henri Becquerel. While trying to investigate phosphorescent materials using photographic plates, he stumbled upon uranium.querel. X rays, by Wilhelm Roentgen. Interested in investigating cathodic ray tubes, he noted that some fluorescent papers in his lab were illuminated at a distance although his apparatus had an opaque covernvestigating cathodic raere illuminathough his appar S. N. Bose discovered Bose-Einstein statistics when a mathematical error surprisingly explained anomalous data.covered Bose-n a mathematicaanomalous data The first demonstration of wave–particle duality during the Davisson–Germer experiment at Bell Labs after a leak in the vacuum system and attempts to recover from it unknowingly altered the crystal structure of the nickel target and led to the accidental experimental confirmation of the de Broglie hypothesis. Davisson went on to share the 1937 Nobel Prize in Physics for the discovery.ation of during thment at Bell Labs after a and attemthe nick and led toal experimental e Broglie hypote in Phe discov Cosmic Microwave Background Radiation, by Arno A. Penzias and Robert Woodrow Wilson. What they thought was excess thermal noise in their antenna at Bell Labs was due to the CMBR.Backgroun Cosmic gamma-ray bursts were discovered in the late 1960s by the US Vela satellites, which were built to detect nuclear tests in the Soviet Unionsmic gamma-ray The rings of Uranus were discovered by astronomers James L. Elliot, Edward W. Dunham, and Douglas J. Mink on March 10, 1977. They planned to use the occultation of the star SAO 158687 by Uranus to study the planet's atmosphere, but found that the star disappeared briefly from view five times both before and after it was eclipsed by the planet. They deduced that a system of narrow rings was present.[8]ot, Ednham, and Douglao use d thaet. They deduced t Pluto's moon Charon was discovered by US astronomer James Christy in 1978. He was going to discard what he thought was a defective photographic plate of Pluto, when his Star Scan machine broke down. While it was being repaired he had time to study the plate again and discovered others in the archives with the same "defect" (a bulge in the planet's image which was actually a large moon).was going to ographicis St High-temperature superconductivity was discovered serendipitously by physicists Johannes Georg Bednorz and Karl Alexander Müller, ironically when they were searching for a material that would be a perfect electrical insulator (nonconducting). They won the 1987 Nobel Prize in Müllerwould be a perfect el Nobel P Metallic hydrogen was found accidentally in March 1996 by a group of scientists at Lawrence Livermore National Laboratory, after a 60-year search.tallic hydroge a grou Inventions Discovery of the principle behind inkjet printers by a Canon engineer. After putting his hot soldering iron by accident on his pen, ink was ejected from the pen's point a few moments later.he principle behy a Canon engineer. A Vulcanization of rubber, by Charles Goodyear. He accidentally left a piece of rubber mixture with sulfur on a hot plate, and produced vulcanized rubberlcanization of a piec, and producer Safety glass, by French scientist Edouard Benedictus. In 1903 he accidentally knocked a glass flask to the floor and observed that the broken pieces were held together by a liquid plastic that had evaporated and formed a thin film inside the flask.Safety glass,903 he acciden piecesd togeiquid plastic the the flask. Corn flakes and wheat flakes (Wheaties) were accidentally discovered by the Kelloggs brothers in 1898, when they left cooked wheat unattended for a day and tried to roll the mass, obtaining a flaky material instead of a sheet.Corn accidentaled to roll flaky material instead The microwave oven was invented by Percy Spencer while testing a magnetron for radar sets at Raytheon, he noticed that a peanut candy bar in his pocket had melted when exposed to radar waves. noticed that a peanuted when exposed to radar Pyroceramic (used to make Corningware, among other things) was invented by S. Donald Stookey, a chemist working for the Corning company, who noticed crystallization in an improperly cooled batch of tinted Cornin The Slinky was invented by US Navy engineer Richard T. James after he accidentally knocked a torsion spring off his work table and observed its unique motion.ented by US Navy engiion spring off his wor Arthur Fry happened to attend a 3M college's seminar on a new "low-tack" adhesive and, wanting to anchor his bookmarks in his hymnal at church, went on to invent Post-It Notes.thur Fry happened to attend a 3M coll and, wanting tks in his hymnal at c The chocolate chip cookie was invented through serendipityate chip cook serend Chocolate chip cookies were invented by Ruth Wakefield when she attempted to make chocolate drop cookies. She did not have the required chocolate so she broke up a candy bar and placed the chunks into the cookie mix. These chunks later morphed into what is now known as chocolate chip cookies.late chipld when she attequired chocolat chunks into chunks lateat is now known [edit] Serendipitous ideass ideas Some idSome ideas and concepts that came to scientists through accidents or even dreams are also considered a kind of serendipity. Some examples (coincidentally all are regarded with suspicion by science historians):s through accidty. Some existorians) Isaac Newton's famed apple falling from a tree, leading to his musings about the nature of gravitation. The German chemist Friedrich August Kekulé von Stradonitz dreamed about Ourobouros, a snake running around and forming a circle, leading to his solution of the closed chemical structure of cyclic compounds, such as benzene.rossnakend andion of the cl Archimedes' prototypical cry of Eureka when he realised that his body displacing water in the bathtub allowed him to measure the weight:volume (ratio) of any irregular body, such as a gold crown etc. that his [edit] Examples in exploration Stories of accidental discovery in exploration abound, of course, because the aim of exploration is to find new things and places. The principle of serendipity applies here, however, when the explorer had one aim in mind and found another unexpectedly. In addition, discoveries have been made by people simply attempting to reach a known destination but who departed from the customary or intended route for a variety of reasons. Some classical cases were discoveries of the Americas by explorers with other aims. of course, because the aim of exphere, however, when thind and found anothern destination but whlassical cases we The first European to see the coast of North America was reputedly Bjarni Herjólfsson, who was blown off course by a storm in 985 or 986 while trying to reach Greenland.see the coast of North America was rep Christopher Columbus was looking for a new way to India in 1492 and wound up landing in The Americas. Native Americans were therefore called Indians.Christopher Cor a nanding in The Although the first European to see and step on South America was Christopher Columbus in Northeast Venezuela in 1498, Brazil was also discovered by accident, first by Spaniard Vicente Pinzon in 1499, who was only trying to explore the West Indies previously discovered by him and Columbus, and stumbled upon the Northeast of Brazil, in the region now known as Cabo de Santo Agostinho, in the state of Pernambuco. He also discovered the Amazon and Oiapoque rivers.step on Southstophein Northeast Venard Vihe West Indid Columbus, and st and Oi Pedro Álvares Cabral, a Portuguese admiral, who was sailing with his fleet to India via the South African route discovered by Vasco da Gama, headed southwest to avoid the calms off the coast of the Gulf of Guinea, and so encountered the coast of Brazil in 1500.rtuguese h his fleete South Afriovered b calms otered

19 Serendipity Arena Serendipity, the faculty of making happy and unexpected discoveries by accident, is widely regarded as a valuable way of sparking new research ideas and triggering new connections. However, while there is a widespread understanding that serendipity is essential to innovative research, there is disagreement as to whether digital technologies promote or stifle serendipity (cf. Johnson, 2006; McKeen, 2006).

20 Vision The vision of the SerenA project is to transform the space of ideas, both digital and physical, by proactively creating serendipitous opportunities for connection between people, ideas and physical spaces. We will develop and leverage technologies from several areas, in a design- driven and scientifically-verified user experience, to reignite the delight of knowledge discovery for academics and the public.

21 Does recommendation filter out serendipity?

22 Primary Challenges Evaluation of SerenA involves addressing a key challenge: Serendipitous thought and idea generation can happen at any time and in any place, and so can be hard to capture.

23 Primary Challenges Although there have been waves of interest in the nature of serendipity and technological support for it, there has been a surprising divergence in the basic understanding of the term and how it can be supported in practice.

24 Primary Challenges To address users needs, technology capabilities and different contexts of use, we will develop a requirements specification for SerenA, including functional, data, environmental, user and usability requirements.

25 Primary Challenges We will develop the core algorithms for serendipity. While the exact specification for the algorithms must be informed by the theory of serendipity to be developed at an earlier stage, our basic approach involves matching ontologies across disciplinary boundaries where matching incorporates a theory of serendipity.

26 Primary Challenges The theory embodied in the algorithms will be integrated into SerenA application which will be evaluated and demonstrated. Public SerenA will be a location-specific server, collecting information from passing SerenA clients. It will incorporate the embedding mechanisms specialised to particular physical research environments to be used for evaluation. Personal SerenA will be a location-sensitive hand-held application on the users own mobile device (iPhone or Android) able to access the researchers personal repository of electronic materials (own papers, papers from other authors, records of internet searches, notes and other working documents). It will create and maintain an episodic memory of research activities and interactions as the basis for serendipitous encounters via Public SerenA, and will incorporate explicit user preferences and permissions about what could and should be released to Public SerenA.

27 Primary Challenges To provide real world tests and disseminate the outcomes of the project, we will embed SerenA in specific research environments at Dundee Contemporary Arts, Dundee, and Media City, Salford. The environments have been identified for the opportunities they offer to engage with a diverse range of users and spaces, motivation and commitment. This public iteration of SerenA will be known as 'public SerenA' and as such will be the public interface for the physical outcomes of the project..



30 Worpackages and Outcomes

31 Applications & Benefit

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