1. Beth Meyer – Leading For Change Jaclyn Boyes – A New Leaf
Strategies for Change.
Beth Meyer – Leading For Change
Jaclyn Boyes – A New Leaf 

2. Goals
Understand the importance of using root cause analysis to determine the priorities of the issue you most care about.
Identifying and rating criteria viability for advancing issues of need and/or policy.
Gain a greater understanding for the application of the four most common “Levers of Change” and how they impact campaign planning strategy.
Using five strategic components of a strategy chart to inform the development of an issues campaign strategic plan and action plan.

3. Vision All of Arizona’s homeless are informed of and have access to programs, services and opportunities to end their homelessness.
Core Challenge:
Lack of free services and support programs available to provide Arizona homeless with a hand-up to end their homelessness.

4. People
Money
Resources

5. Vision All of Arizona’s homeless are informed of and have access to programs, services and opportunities to end their homelessness.
Core Challenge:
Lack of free services and support programs available to provide Arizona homeless with a hand-up to end their homelessness.
Root Causes:
Lack of Affordable Housing
No Identification
Eviction Laws
No Birth Certificate
Mental Illness
Lack of Job Skills
Drug Addition
Few Job Opportunities
Alcoholism
Isolation from Family and Friends
Job Loss

6. Priority Root Cause/Issue: No Proof of Identification
While your work may touch on or affect other root causes, identifying the primary root cause you want to work on will help you to be strategic about investing your time and resources.

7. A Strong Issue Campaign and/or Recommended Policy will:
Result in real improvement in many people’s lives
Alter the relations of power
Be winnable
Be deeply felt
Be easy to understand
Have a clear target
Have an identified time frame

8. Levers for Change Ladder
Direct Service
Policy; Advocacy
Organizing
Electoral Change

9. Components of Strategy Chart
Goals
Organizational or Collaborative Considerations
Constituents, Allies, Opponents
Targets
Tactics

10. Issue:
Without identification cards, Arizona’s homeless are restricted in their access to services and programs that can assist in elevating them out of homelessness.
Most of our homeless lack any form of identification and are unable to afford the cost to acquire a government recognized I.D. card.

11. All Arizona homeless have I.D. cards
Long Term Objectives: 
Legislative Policy is passed to provide all Arizona homeless with free I.D. cards
Programs are in place to inform all homeless of the availability of free I.D. cards, where to get them, and assistance in helping them through the process.
All Arizona homeless have I.D. cards

12. Intermediate Goals:
Have the votes necessary to pass policy on free I.D. cards for all homeless.
Work with legislators from both sides of the aisle to garner support in sponsoring legislation that would provide free I.D. cards to homeless Arizonans around the State.

13. Short Term/Partial Victories:
Build support among community leaders, non-profits, elected officials (city, county and state), appropriate state and city department heads, to begin advocacy efforts in support of free I.D. cards for the homeless – with the State being responsible for the cost of implementation.
Identify one-to-two legislators (preferably from both sides of aisle) who are passionate about this issue and who will work with community and non-profit leaders to develop policy and build support to vote for policy for free I.D. cards for the homeless.
Policy that is limited to a particular segment of the homeless population – i.e. single mothers/fathers , veterans, youth.

14. Organizational Considerations
The issue of Arizona’s homeless having to pay to obtain a recognized form of identification was brought forward by Jaclyn Boyes while:
Organizational Considerations
Working at A New Leaf
Serving as a Board member for the Homeless ID Project
Participating in the Leading For Change Leaders Fellowship

15. Constituents, Allies, and Opponents
Elected Officials TBD
Homeless Individuals
Various members of the General Public
Former homeless individuals
Opponents:
Allies:
Phoenix Homeless I.D. Project
Based on cost of program: Potential Opponents include various Chambers of Commerce, Goldwater Institute, various members of the General Public
Arizona Housing Coalition
Veterans Organizations
St. Vincent DePaul
Human Services Campus
Center Arizona Shelter Services
Valley of the Sun United Way
Religious Organizations

16. TARGETS
NOTE: Based on the selection of “Policy/Advocacy” as the Lever for Change in working on this issue, the primary target(s) in this campaign included:
Identifying elected official(s) who will sponsor legislation for the State to pay for I.D. cards for ALL of Arizona’s homeless citizens.
Identifying elected official(s) who have influence in their caucus and across the aisle, as well as within the Governor’s office or the Governor himself

17. TACTICS Developing tactics for this campaign were based on:
Identifying a champion elected official or officials to sponsor a bill
Having support of allies to:
Be willing to testify (with stories)
Contact legislators
Create visibility and garner support of this bill/initiative among their constituents and members to “spread the word”
Reach out to the media…letters to the editor, etc.
Identifying former homeless individuals who could testify and speak to the challenges they faced without having any form of recognized identification

18. TACTICS
Tactics in place for meeting with potential elected officials to sponsor a bill included:
Research: Knowing the states that have already implemented similar policy and having sample policies to share
Support: Coming to the table with the names of individuals, non-profits, etc. that are supporting the proposed legislation
What would you settle for? What piece of the pie would you settle for at this time if you can’t get it all?

19. Jaclyn Boyes A New Leaf Beth Meyer Leading For Change
Beth Meyer
Leading For Change