1. Introduction to Media Contexts
Lesson 2
Introduction to Media Contexts

2. Learning Outcomes
Understand the basics of media context and which will be used in the exam
Be able to identify media contexts in media products
Be able to apply media context to media products
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3. Starter: What are media contexts?
Introduction to Media Contexts
Starter: What are media contexts?
Class Discussion: What do you think each context is concerned with?
Historical Context
Sociocultural Context
Political Context
Reflection of time in which product is made
Reflection of society in which product is made
Reflection of political landscape in which product is made
History reflects how the product is created
Society and culture impact on how products are created
Politics reflects how the product is created
History reflects how the product is presented
Society and culture impact on how a product is received
Politics reflects the types of topic the media addresses
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4. Plenary: What are media contexts?
Introduction to Media Contexts
Plenary: What are media contexts?
Class Discussion: What media contexts do you think apply most to the following media products?
The reboot Power Rangers (2017) film
Bruno Mars’ 24K Magic (2016) reaching #1 in the US album charts
Alec Baldwin parodying President Donald Trump on Saturday Night Live (various segments 2016–2017)
© ZigZag Education, 2017

5. Plenary: What are media contexts?
Introduction to Media Contexts
Plenary: What are media contexts?
Power Rangers (2017):
Historical: it is a reboot and reflects change in how audiences see it
1993 TV series promo:
2017 film reboot trailer:
24K Magic (2016) reaching #1:
Sociocultural context: reflects the society’s interest in music at the time
Music Video:
Alec Baldwin parodying President Donald Trump on SNL (2016–2017):
Political: as the actor is parodying the current US president as a reflection of the political landscape
SNL Skit (2017):
© ZigZag Education, 2017