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Introduction to Media Contexts
Lesson 2 Introduction to Media Contexts
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Learning Outcomes Understand the basics of media context and which will be used in the exam Be able to identify media contexts in media products Be able to apply media context to media products © ZigZag Education, 2017
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Starter: What are media contexts?
Introduction to Media Contexts Starter: What are media contexts? Class Discussion: What do you think each context is concerned with? Historical Context Sociocultural Context Political Context Reflection of time in which product is made Reflection of society in which product is made Reflection of political landscape in which product is made History reflects how the product is created Society and culture impact on how products are created Politics reflects how the product is created History reflects how the product is presented Society and culture impact on how a product is received Politics reflects the types of topic the media addresses © ZigZag Education, 2017
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Plenary: What are media contexts?
Introduction to Media Contexts Plenary: What are media contexts? Class Discussion: What media contexts do you think apply most to the following media products? The reboot Power Rangers (2017) film Bruno Mars’ 24K Magic (2016) reaching #1 in the US album charts Alec Baldwin parodying President Donald Trump on Saturday Night Live (various segments 2016–2017) © ZigZag Education, 2017
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Plenary: What are media contexts?
Introduction to Media Contexts Plenary: What are media contexts? Power Rangers (2017): Historical: it is a reboot and reflects change in how audiences see it 1993 TV series promo: 2017 film reboot trailer: 24K Magic (2016) reaching #1: Sociocultural context: reflects the society’s interest in music at the time Music Video: Alec Baldwin parodying President Donald Trump on SNL (2016–2017): Political: as the actor is parodying the current US president as a reflection of the political landscape SNL Skit (2017): © ZigZag Education, 2017
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