1. mHealth Israel Monday, October 7 th, Tel Aviv Global Challenges / Israeli Solutions * Coordinated in collaboration with Tel Aviv University and State University of New York

2. In Collaboration with Tel Aviv University & SUNY (CEWIT)

3. Technical Skills: ~80% have technical backgrounds. Most at Healthcare IT startups High Engagement: 92% accessed Dropbox presentations after last conference Audience: Entrepreneurs from Healthcare, IT, Mobility Sectors

4. TED style Keynotes (No panels): 15-20 minute presentations, no Q&A, by senior execs from world class Healthcare companies Startup Competition: 6-8 elite mHealth startups competing for $10,000 worth of free services Networking: Lunch and coffee breaks to meet other attendees. Private dinners for VIP guests. Content: TED Style Keynotes Startup Contest Presentations by Global Experts from Europe, Asia and North America

5. Keynote Profiles (Partial List) John Mattison, MD Chief Medical Information Officer / Assistant Medical Director, Kaiser Permanente Pramod Gaur, PhD Vice President TeleHealth, UnitedHealth Group; Former Chair, American Telemedicine Assoc Yitzhak Peterburg, DrPH Board Member, Teva Pharmaceuticals; Former CEO of Clalit (Israels largest HMO) and Cellcom (Israels largest Wireless Carrier)

6. Keynote Profiles (Partial List) Dr. Rajni Aneja Clinical Transformation Leader, Humana Al Lowenstein Director of Innovation, Merck Minoru Yonezawa, PhD Chief Research Officer; Toshiba America

7. Keynote Profiles (Partial List) Elliot Menschik, MD, PhD Managing Director, DreamIt Health; Professor, University of Pennsylvania Delia Vetter Senior Director, Benefits & Programs- EMC Shmuel Einav, PhD Head of Medical R&D; CEWIT - Center of Excellence in Wireless IT, State Univ of New York

8. Keynote Profiles (Partial List) Ben Chodor CEO, Happtique (Greater New York Hospital Association) Thierry Zylberberg Head of Healthcare- Orange Koichi Tsujino Business Development Manager, Micro Device Division; Omron

9. Keynote Profiles (Partial List) Noriyuki Inoue General Manager, Technology Strategy Department KDDI Gerard Grundler (TENTATIVE) Managing Principal, Head of Healthcare IT Services- Verizon Guy Shechter (TENTATIVE) Senior Director, Global Operations, Medical Affairs- Philips Healthcare

10. Agenda (Tentative) Morning 8:00-9:00 – Registration & Coffee 9:10-9:20 –Welcome, Dr. Shmuel Einav, CEWIT 9:20-9:35 –Israel + mHealth (Yitzhak Peterburg, Board Member, Teva) 9:35-9:50 – Regulatory landscape (Susan Berson, Mintz Levin) 9:50-10:05 – Founder Story (Ben Chodor, Happtique- Great NY Hospital Association) 10:05-10:30 –Enabling US Healthcare Transformation (Ranji Aneja, Humana) 10:30-10:50 – Coffee Break 10:50-11:15 – Wireless Carriers in Healthcare Delivery (Thierry Zylberberg, Orange) 11:15-11:30 – Healthy lifestyle for feature phone owners (General Manager, KDDI) 11:30-12:00 –Trends & Opportunities in US TeleHealth (Pramod Gur, United Health) 12:00-12:15 – Hacking the US Healthcare System (Partner, DreamIt Health) 12:15-12:30 – Hospital to Home (H2H)- Philips Afternoon 12:30-13:30 – Kosher Lunch & Networking 13:30-13:45 – Big Data Diagnosis Technology (Minoru Yonezawa, Toshiba) 13:45-14:15 – mHealth: What to Expect in the next 3 years (CMIO, Kaiser Permanente) 14:15-14:35 – Sensors, Micro Devices and mHealth (Koichi Tsujino, Omron) 14:35-14:50 – How Payers are Lowering Costs (Delia Vetter, EMC) 14:55-15:10 – Enabling a More Sustainable, Personalized and Patient Centric Healthcare System (IBM) 15:10-15:30 – Coffee Break 15:30-16:00– Industry Landscape in Pharmaceuticals (VP Strategy, Portfolio and Commercial Operations, Pfizer) 16:00-16:10 – US mHealth Investment Landscape (Partner, Mobility Ventures) 16:10 – 17:15 mHealth Israel Business Contest: Winner and 1 st Runner Up receive $10,000 worth of free legal, accounting, marketing, patent filing, technology and other services 17:15 Winner Announced / End of Conference

11. Start-up Competition The only mHealth / Healthcare IT start-up competition in Israel 6-8 Startups selected as finalists by committee of local experts 5 minute pitches Contest Judges comprised of international VIPs Winner and 1 st Runner-Up receive $10,000 worth of legal, accounting, marketing, PR, patent, tech and other services Likely coverage by Israels Channel 10 health correspondent

12. VIP Dinners: Oct 6 th, 7 th, 8th Oct 8 th : Jerusalem Tour Oct 8 th : Targeted Scouting Meetings Additional Planned Activities: VIP Dinners, R&D Center Visits, b2b Meetings with Start-ups, Local Touring Oct 10 th : Optional Dead Sea / Masada Tour

13. Organizing Team Levi Shapiro, Adjunct Professor, IDC; General Partner, JIMMI Fund Expertise in mobile. Organized two conferences in 2013 Shmuel Einav, PhD Prof., Tel Aviv University Head of Medical R&D, State University of New York (SUNY), Center for Excellence in Wireless IT (CEWIT);