1. Carbon Counting – Regional & Community Methodologies
Dr Simon Gerrard
CRed Programme Manager

2. Overview Why count carbon – the CRed perspective? Who counts carbon?
How CRed counts carbon
Issues arising

3. Focus on Action

4. By the People or For the People?
Who is doing the counting?
Who are the people?
Relationship to and ownership of the results

5. 1 Environmentally Mature 2 Educated Advocates 3 Discerning Elders
Critical Gp in next few yrs as lifestyle will develop to larger homes and more cars
High consumers of HH and vehicle energy.
Energy bills still quite high. Moderate vehicle ownership
4 Comfortable Conservatives
5 Little Britain
6 Restful Retirement
7 Driving Dependency
HH and vehicle emissions above average – scope for reducing emissions
HH & vehicle emissions not high. Below average attitude towards environment
Those that are independent will want to save money & so potentially interested in saving energy
Relatively new houses with lowest CO2 emission score
9 Ethnic Tradition
10 Fixed Horizons
8 Financially Burdened
New large housing. Demands of family make energy consumption relatively high
High proportion of extended families resulting in high energy consumption
CO2 emissions just below average. Vehicle ownership low

6. Passive or Active Engagement
Passive implies ‘business as usual’ in terms of behaviour - unrealistic
Active implies significant long-term behavioural change

7. Community Oriented
Need to explain that CRed is a network of communities spreading across the UK with activities in the United States and Japan. Australia are interested. Perhaps you could say something here about your own plans for China

8. Raising Awareness Taking Action Evaluation Carbon Counting
Action Plan (Pledge)
Introduction to Solutions
Evaluation
(Carbon Monitor)
Engage
Audit
Report
Award
Carbon Counting
Chinese is fine for this one I thiink
Stimulating Greater Change
Innovation & Best Practice

10. The CRed Approach - Evaluation

11. The CRed Approach – Success Factors
Succeed
Evaluation
Success Factor
Pledge
Fail

12. Progress to Date 126,070 pledges ≈ 42,000 individuals
67,000 tonnes CO2 per year

13. Paralysis by Analysis How accurate do we need to be?
Herbert Simon’s principle of satisficing

14. Falling into the Deficit Model Trap
Carbon!!!

15. Links to Climate Science
Dealing with uncertainty……
How to incorporate changes in accuracy?
How to deal with large ranges in estimations?
How to cope with revisions in carbon calculations?

16. Conclusions Don’t lose sight of the reasons for carbon calculation
Retain a focus on who will be using the calculations and for what purpose
Securing behavioural change will be quicker if individuals and communities are engaged and active