1. FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare
Enrollment Management’s charge is to guide students on a path to enrollment and graduation at CWU. Cross-divisional scope:
Recruitment
Marketing/communications
Analytics
Admissions
Student Achievement
Financial Aid
Long-term Financial planning

2. SEM Division Structure Student Financial Admissions/Recruiting
GameOn!
Student Financial
Services
Assoc. Dir, Diversity, Inclusion & Access
Director, Recruitment
Asst. Director, Student Accounts
Eva Whitsett
Leadership
Division Structure
Greg Williams
Asst. Director, Operations

3. FY16-19 Expenses by Account State and Local Funds

4. FY16-19 Expenses by Program – State and Local Funds

5. FY19 Budget to Projection by Department
SEM, Admissions, GameOn!
Student Financial Services:
Financial Aid & Student Accounts

6. Headcount by Position Type

7. Universal Reporting Metrics
Direct
Strategic Enrollment Management
Admissions
Financial Aid
Indirect
GameOn!: Outreach and recruiting to underserved populations in central Washington region

8. Division Specific Reporting
Key Performance Indicators (KPIs) by Department
Strategic Enrollment Management
Retention, progression & graduation rates (%)
Net tuition revenue by fiscal year ($)
Admissions
Inquiries, Applications, Admits (HC) & Yield (%)
Enrollment by term (HC & FTE)
Enrollment by TUSG (HC)
Washington State market share (%)

9. Division Specific Reporting
Key Performance Indicators (KPIs) by Department
Financial Aid/Student Accounts
On-time distribution of aid (#days after FAFSA done) Verification processing time (days)
Affordability gap for TUSG status ($) Net tuition revenue maximization using waivers ($) Student Accounts audit review
GameOn! Number of participants (HC) & gender mix (%) Number of partner schools (C)

10. Allocation Request Summary
Unit: Financial Aid (Student Financial Services)
Amount Requested: $183,600
One Time or Continuous? Continuous
Reason: Add 3.0 FTE Financial Aid Counselors
Summary Detail:
Respond to FA counselors increased workload caused by changes in the US DOE regs
Reduce student wait time, improve access to FA counselors
Increase SFS engagement with students; provide services beyond the office and after work hours. ()

11. Allocation Request Summary
Unit: Enrollment Management (Admissions)
Amount Requested: $58,336
One Time or Continuous? Continuous
Reason: Increase non-resident and diverse FTFT enrollment by increasing targeted name buys
Summary Detail:
Expand CWU Student Search Marketing (EAB partnership) to increase out of state and diverse student prospect pool and applications. ()

12. Allocation Request Summary
Unit: Enrollment Management (Admissions)
Amount Requested: $30,000
One Time or Continuous? Continuous
Reason: Increase Fall Open House budget (from $10K, currently funded, to $40K), add Spring Open House
Summary Detail:
Increase Fall Open House budget to accommodate growth in attendance (1,200 F18, 477 F17)
Increase student and parent interest in CWU through increased exposure to faculty, sample classes, financial aid, other
support units ()

13. Allocation Request Summary
Unit: Enrollment Management (Admissions)
Amount Requested: $93,480
One Time or Continuous? Continuous
Reason: Add 1.50 FTE Admissions Reviewers/Processors
Summary Detail:
Applications have doubled in last 5 years without increase
As a result, decision wait times can be as long as 6 weeks ()

14. Thank you!